Perrigo advertising spend, FY2025

Perrigo (PRGO) reported $133M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.1% of revenue of $4.3B. Down 1.2% from FY2024.

Ad spend, FY2025
$133M
year ended Dec 31, 2025
Change vs prior year
-1.2%
vs FY2024
Share of revenue
3.1%
of $4.3B revenue
Rank by ad spend
#282
of 336 companies

Key facts

  • Ad spend is 2.4x its FY2015 level ($55.7M), faster than revenue (1.0x).
  • The highest year on file is FY2018 at $159M; FY2025 is 17% below it.
  • Largest increase +179.9% in FY2016; largest cut -10.3% in FY2019.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 3.1% of revenue, about the same as 3.2% in FY2020.
  • Perrigo spends more on advertising than 16% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2012 (ended 2012-06-30): $12.2M FY2013 (ended 2013-06-29): $26.1M 2013 FY2014 (ended 2014-06-28): $41.4M FY2015 (ended 2015-06-27): $55.7M 2015 FY2016 (ended 2016-12-31): $156M FY2017 (ended 2017-12-31): $145M 2017 FY2018 (ended 2018-12-31): $159M FY2019 (ended 2019-12-31): $143M 2019 FY2020 (ended 2020-12-31): $131M FY2021 (ended 2021-12-31): $131M 2021 FY2022 (ended 2022-12-31): $119M FY2023 (ended 2023-12-31): $139M 2023 FY2024 (ended 2024-12-31): $135M FY2025 (ended 2025-12-31): $133M 2025 $133M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2012 (ended 2012-06-30): 0.4% FY2013 (ended 2013-06-29): 0.7% 2013 FY2014 (ended 2014-06-28): 1.1% FY2015 (ended 2015-06-27): 1.3% 2015 FY2016 (ended 2016-12-31): 3.0% FY2017 (ended 2017-12-31): 2.9% 2017 FY2018 (ended 2018-12-31): 3.4% FY2019 (ended 2019-12-31): 3.7% 2019 FY2020 (ended 2020-12-31): 3.2% FY2021 (ended 2021-12-31): 3.2% 2021 FY2022 (ended 2022-12-31): 2.7% FY2023 (ended 2023-12-31): 3.0% 2023 FY2024 (ended 2024-12-31): 3.1% FY2025 (ended 2025-12-31): 3.1% 2025 3.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $133M -1.2% $4.3B 3.1% AdvertisingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $135M -2.9% $4.4B 3.1% AdvertisingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $139M +16.1% $4.7B 3.0% AdvertisingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $119M -8.9% $4.5B 2.7% AdvertisingExpense 10-K Feb 28, 2025
FY2021 Dec 31, 2021 $131M +0.3% $4.1B 3.2% AdvertisingExpense 10-K Feb 27, 2024
FY2020 Dec 31, 2020 $131M -8.6% $4.1B 3.2% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $143M -10.3% $3.9B 3.7% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $159M +9.6% $4.7B 3.4% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $145M -6.8% $4.9B 2.9% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $156M +179.9% $5.3B 3.0% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Jun 27, 2015 $55.7M +34.5% $4.2B 1.3% AdvertisingExpense 10-K May 22, 2017
FY2014 Jun 28, 2014 $41.4M +58.6% $3.9B 1.1% AdvertisingExpense 10-K May 22, 2017
FY2013 Jun 29, 2013 $26.1M +113.9% $3.5B 0.7% AdvertisingExpense 10-K Aug 13, 2015
FY2012 Jun 30, 2012 $12.2M n/a $3.2B 0.4% AdvertisingExpense 10-K Aug 14, 2014

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Perrigo in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
279 Steven Madden $134M 5.3% +31.0% FY2025
280 Moderna $133M 6.8% -8.9% FY2025
281 Penske Automotive Group $133M 0.4% -3.9% FY2025
282 Perrigo $133M 3.1% -1.2% FY2025
283 Helen of Troy $133M 7.4% -1.7% FY2026
284 Upbound Group $132M 2.8% +103.7% FY2025
285 Fiverr International $132M 30.6% +8.2% FY2025

Full ranking of 336 companies · Biggest cuts #85

Questions

How much does Perrigo spend on advertising?

Perrigo spent $133M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does Perrigo spend on advertising?

3.1% of revenue in fiscal 2025 ($133M of $4.3B). The median across the 336 companies tracked is 5.2%.

Is Perrigo spending more on advertising?

No. Ad spend fell 1.2% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Perrigo rank by advertising spend?

#282 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Perrigo's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001585364-26-000009
Company
PERRIGO Co plc, CIK 1585364, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Perrigo advertising spend, FY2012-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/perrigo/advertising-spend/
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CSV, all years · CSV, all 336 companies