Fiverr International advertising spend, FY2025
Fiverr International (FVRR) reported $132M of advertising expense for the fiscal year ended Dec 31, 2025. That is 30.6% of revenue of $431M. Up 8.2% from FY2024.
Key facts
- Ad spend is 1.9x its FY2020 level ($68.5M), slower than revenue (2.3x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +65.8% in FY2020; largest cut -5.6% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 30.6% of revenue, down from 36.2% in FY2020.
- Fiverr International spends more on advertising than 15% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 5.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $132M | +8.2% | $431M | 30.6% | AdvertisingExpense | 20-F Mar 12, 2026 |
| FY2024 | Dec 31, 2024 | $122M | +8.2% | $391M | 31.2% | AdvertisingExpense | 20-F Mar 12, 2026 |
| FY2023 | Dec 31, 2023 | $113M | -5.6% | $361M | 31.2% | AdvertisingExpense | 20-F Mar 12, 2026 |
| FY2022 | Dec 31, 2022 | $120M | +10.0% | $337M | 35.4% | AdvertisingExpense | 20-F Feb 19, 2025 |
| FY2021 | Dec 31, 2021 | $109M | +58.5% | $298M | 36.5% | AdvertisingExpense | 20-F Feb 22, 2024 |
| FY2020 | Dec 31, 2020 | $68.5M | +65.8% | $190M | 36.2% | AdvertisingExpense | 20-F Mar 30, 2023 |
| FY2019 | Dec 31, 2019 | $41.3M | +18.6% | $107M | 38.6% | AdvertisingExpense | 20-F Feb 17, 2022 |
| FY2018 | Dec 31, 2018 | $34.8M | +40.4% | $75.5M | 46.1% | AdvertisingExpense | 20-F Feb 18, 2021 |
| FY2017 | Dec 31, 2017 | $24.8M | n/a | $52.1M | 47.6% | AdvertisingExpense | 20-F Mar 31, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Fiverr International in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 280 | Moderna | $133M | 6.8% | -8.9% | FY2025 |
| 281 | Penske Automotive Group | $133M | 0.4% | -3.9% | FY2025 |
| 282 | Perrigo | $133M | 3.1% | -1.2% | FY2025 |
| 283 | Helen of Troy | $133M | 7.4% | -1.7% | FY2026 |
| 284 | Upbound Group | $132M | 2.8% | +103.7% | FY2025 |
| 285 | Fiverr International | $132M | 30.6% | +8.2% | FY2025 |
| 286 | Camping World | $131M | 2.1% | +3.3% | FY2025 |
Full ranking of 336 companies · Biggest increases #145 · Highest ad-to-revenue #11
Questions
How much does Fiverr International spend on advertising?
Fiverr International spent $132M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Mar 12, 2026.
What percentage of revenue does Fiverr International spend on advertising?
30.6% of revenue in fiscal 2025 ($132M of $431M). The median across the 336 companies tracked is 5.2%.
Is Fiverr International spending more on advertising?
Yes. Ad spend rose 8.2% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Fiverr International rank by advertising spend?
#285 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Fiverr International's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2025, filed Mar 12, 2026
- Accession number
0001178913-26-000858- Company
- Fiverr International Ltd., CIK 1762301, SIC 7389 (Services-Business Services, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Fiverr International advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Mar 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/fiverr-international/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies