Camping World advertising spend, FY2025
Camping World (CWH) reported $131M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.1% of revenue of $6.4B. Up 3.3% from FY2024.
Key facts
- Ad spend is 1.7x its FY2015 level ($76.2M), slower than revenue (1.9x).
- The highest year on file is FY2022 at $151M; FY2025 is 13% below it.
- Largest increase +41.5% in FY2021; largest cut -32.9% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 2.1% of revenue, up from 1.8% in FY2020.
- Camping World spends more on advertising than 15% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $131M | +3.3% | $6.4B | 2.1% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2024 | Dec 31, 2024 | $127M | +25.6% | $6.1B | 2.1% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2023 | Dec 31, 2023 | $101M | -32.9% | $6.2B | 1.6% | AdvertisingExpense | 10-K Feb 27, 2026 |
| FY2022 | Dec 31, 2022 | $151M | +10.6% | $7B | 2.2% | AdvertisingExpense | 10-K Feb 28, 2025 |
| FY2021 | Dec 31, 2021 | $136M | +41.5% | $6.9B | 2.0% | AdvertisingExpense | 10-K Feb 26, 2024 |
| FY2020 | Dec 31, 2020 | $96.3M | -18.3% | $5.4B | 1.8% | AdvertisingExpense | 10-K Feb 23, 2023 |
| FY2019 | Dec 31, 2019 | $118M | +4.8% | $4.9B | 2.4% | AdvertisingExpense | 10-K Feb 24, 2022 |
| FY2018 | Dec 31, 2018 | $112M | +29.8% | $4.8B | 2.3% | AdvertisingExpense | 10-K Feb 26, 2021 |
| FY2017 | Dec 31, 2017 | $86.6M | +13.9% | $4.3B | 2.0% | AdvertisingExpense | 10-K Feb 28, 2020 |
| FY2016 | Dec 31, 2016 | $76M | -0.3% | $3.5B | 2.2% | AdvertisingExpense | 10-K Mar 15, 2019 |
| FY2015 | Dec 31, 2015 | $76.2M | +17.2% | $3.3B | 2.3% | AdvertisingExpense | 10-K Mar 13, 2018 |
| FY2014 | Dec 31, 2014 | $65M | n/a | $2.6B | 2.5% | AdvertisingExpense | 10-K Mar 13, 2017 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Camping World in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 283 | Helen of Troy | $133M | 7.4% | -1.7% | FY2026 |
| 284 | Upbound Group | $132M | 2.8% | +103.7% | FY2025 |
| 285 | Fiverr International | $132M | 30.6% | +8.2% | FY2025 |
| 286 | Camping World | $131M | 2.1% | +3.3% | FY2025 |
| 287 | Dollar General | $131M | 0.3% | +6.5% | FY2026 |
| 288 | Movado Group | $131M | 19.5% | -10.7% | FY2026 |
| 289 | Stitch Fix | $130M | 9.6% | +10.5% | FY2026 |
Questions
How much does Camping World spend on advertising?
Camping World spent $131M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 27, 2026.
What percentage of revenue does Camping World spend on advertising?
2.1% of revenue in fiscal 2025 ($131M of $6.4B). The median across the 336 companies tracked is 5.2%.
Is Camping World spending more on advertising?
Yes. Ad spend rose 3.3% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Camping World rank by advertising spend?
#286 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Camping World's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 27, 2026
- Accession number
0001104659-26-021548- Company
- Camping World Holdings, Inc., CIK 1669779, SIC 5500 (Retail-Auto Dealers & Gasoline Stations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Camping World advertising spend, FY2014-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/camping-world-holdings/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies