Stitch Fix advertising spend, FY2026
Stitch Fix (SFIX) reported $130M of advertising expense for the fiscal year ended Aug 1, 2026. That is 9.6% of revenue of $1.3B. Up 10.5% from FY2025.
Key facts
- Ad spend is 5.2x its FY2016 level ($25M), faster than revenue (1.8x).
- The highest year on file is FY2022 at $190M; FY2026 is 32% below it.
- Largest increase +182.0% in FY2017; largest cut -41.2% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 9.6% of revenue, up from 8.8% in FY2021.
- Stitch Fix spends more on advertising than 14% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Aug 1, 2026 | $130M | +10.5% | $1.3B | 9.6% | AdvertisingExpense | 10-K Sep 24, 2026 |
| FY2025 | Aug 2, 2025 | $117M | +5.3% | $1.3B | 9.3% | AdvertisingExpense | 10-K Sep 24, 2026 |
| FY2024 | Aug 3, 2024 | $111M | -0.2% | $1.3B | 8.3% | AdvertisingExpense | 10-K Sep 24, 2026 |
| FY2023 | Jul 29, 2023 | $112M | -41.2% | $1.6B | 7.0% | AdvertisingExpense | 10-K Sep 25, 2025 |
| FY2022 | Jul 30, 2022 | $190M | +2.4% | $2B | 9.4% | AdvertisingExpense | 10-K Sep 25, 2024 |
| FY2021 | Jul 31, 2021 | $186M | +10.5% | $2.1B | 8.8% | AdvertisingExpense | 10-K Sep 20, 2023 |
| FY2020 | Aug 1, 2020 | $168M | +10.3% | $1.7B | 9.8% | AdvertisingExpense | 10-K Sep 21, 2022 |
| FY2019 | Aug 3, 2019 | $152M | +49.0% | $1.6B | 9.6% | AdvertisingExpense | 10-K Sep 27, 2021 |
| FY2018 | Jul 28, 2018 | $102M | +44.8% | $1.2B | 8.3% | AdvertisingExpense | 10-K Sep 25, 2020 |
| FY2017 | Jul 29, 2017 | $70.5M | +182.0% | $977M | 7.2% | AdvertisingExpense | 10-K Oct 2, 2019 |
| FY2016 | Jul 30, 2016 | $25M | n/a | $730M | 3.4% | AdvertisingExpense | 10-K Oct 3, 2018 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Stitch Fix in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 284 | Upbound Group | $132M | 2.8% | +103.7% | FY2025 |
| 285 | Fiverr International | $132M | 30.6% | +8.2% | FY2025 |
| 286 | Camping World | $131M | 2.1% | +3.3% | FY2025 |
| 287 | Dollar General | $131M | 0.3% | +6.5% | FY2026 |
| 288 | Movado Group | $131M | 19.5% | -10.7% | FY2026 |
| 289 | Stitch Fix | $130M | 9.6% | +10.5% | FY2026 |
| 290 | Rollins | $129M | 3.4% | +7.5% | FY2025 |
Questions
How much does Stitch Fix spend on advertising?
Stitch Fix spent $130M on advertising in fiscal 2026, the year ended Aug 1, 2026, according to its 10-K filed Sep 24, 2026.
What percentage of revenue does Stitch Fix spend on advertising?
9.6% of revenue in fiscal 2026 ($130M of $1.3B). The median across the 336 companies tracked is 5.2%.
Is Stitch Fix spending more on advertising?
Yes. Ad spend rose 10.5% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.
How does Stitch Fix rank by advertising spend?
#289 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Stitch Fix's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Sep 24, 2026
- Accession number
0001628280-26-063365- Company
- Stitch Fix, Inc., CIK 1576942, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Stitch Fix advertising spend, FY2016-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/stitch-fix/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies