Starz Entertainment advertising spend, FY2025

Starz Entertainment (STRZ) reported $289M of advertising expense for the fiscal year ended Mar 31, 2025. That is 21.1% of revenue of $1.4B. Down 10.4% from FY2024.

Ad spend, FY2025
$289M
year ended Mar 31, 2025
Change vs prior year
-10.4%
vs FY2024
Share of revenue
21.1%
of $1.4B revenue
Rank by ad spend
#173
of 336 companies

Key facts

  • Ad spend is 28% below its FY2015 level ($400M); revenue is 43% lower.
  • The highest year on file is FY2020 at $782M; FY2025 is 63% below it.
  • Largest increase +87.6% in FY2013; largest cut -48.8% in FY2023.
  • Ad spend has fallen 3 years in a row.
  • Ad spend is 21.1% of revenue, up from 20.1% in FY2020.
  • Starz Entertainment spends more on advertising than 49% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.1x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2010 (ended 2010-03-31): $298M FY2011 (ended 2011-03-31): $346M 2011 FY2012 (ended 2012-03-31): $299M FY2013 (ended 2013-03-31): $561M 2013 FY2014 (ended 2014-03-31): $520M FY2015 (ended 2015-03-31): $400M 2015 FY2016 (ended 2016-03-31): $470M FY2017 (ended 2017-03-31): $589M 2017 FY2018 (ended 2018-03-31): $655M FY2019 (ended 2019-03-31): $640M 2019 FY2020 (ended 2020-03-31): $782M FY2021 (ended 2021-03-31): $533M 2021 FY2022 (ended 2022-03-31): $662M FY2023 (ended 2023-03-31): $339M 2023 FY2024 (ended 2024-03-31): $323M FY2025 (ended 2025-03-31): $289M 2025 $289M

Ad spend as % of revenue

0% 10% 20% 30% FY2010 (ended 2010-03-31): 20.0% FY2011 (ended 2011-03-31): 21.9% 2011 FY2012 (ended 2012-03-31): 18.8% FY2013 (ended 2013-03-31): 20.7% 2013 FY2014 (ended 2014-03-31): 19.8% FY2015 (ended 2015-03-31): 16.7% 2015 FY2016 (ended 2016-03-31): 20.0% FY2017 (ended 2017-03-31): 18.4% 2017 FY2018 (ended 2018-03-31): 15.9% FY2019 (ended 2019-03-31): 17.4% 2019 FY2020 (ended 2020-03-31): 20.1% FY2021 (ended 2021-03-31): 16.3% 2021 FY2022 (ended 2022-03-31): 18.4% FY2023 (ended 2023-03-31): 23.8% 2023 FY2024 (ended 2024-03-31): 23.2% FY2025 (ended 2025-03-31): 21.1% 2025 21.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Mar 31, 2025 $289M -10.4% $1.4B 21.1% AdvertisingExpense 10-K Jun 26, 2025
FY2024 Mar 31, 2024 $323M -4.7% $1.4B 23.2% AdvertisingExpense 10-K Jun 26, 2025
FY2023 Mar 31, 2023 $339M -48.8% $1.4B 23.8% AdvertisingExpense 10-K Jun 26, 2025
FY2022 Mar 31, 2022 $662M +24.4% $3.6B 18.4% AdvertisingExpense 10-K May 30, 2024
FY2021 Mar 31, 2021 $533M -31.9% $3.3B 16.3% AdvertisingExpense 10-K May 25, 2023
FY2020 Mar 31, 2020 $782M +22.2% $3.9B 20.1% AdvertisingExpense 10-K May 26, 2022
FY2019 Mar 31, 2019 $640M -2.3% $3.7B 17.4% AdvertisingExpense 10-K May 28, 2021
FY2018 Mar 31, 2018 $655M +11.2% $4.1B 15.9% AdvertisingExpense 10-K May 27, 2020
FY2017 Mar 31, 2017 $589M +25.2% $3.2B 18.4% AdvertisingExpense 10-K May 23, 2019
FY2016 Mar 31, 2016 $470M +17.5% $2.3B 20.0% AdvertisingExpense 10-K May 24, 2018
FY2015 Mar 31, 2015 $400M -23.1% $2.4B 16.7% AdvertisingExpense 10-K May 25, 2017
FY2014 Mar 31, 2014 $520M -7.3% $2.6B 19.8% AdvertisingExpense 10-K May 25, 2016
FY2013 Mar 31, 2013 $561M +87.6% $2.7B 20.7% AdvertisingExpense 10-K May 21, 2015
FY2012 Mar 31, 2012 $299M -13.7% $1.6B 18.8% AdvertisingExpense 10-K May 29, 2014
FY2011 Mar 31, 2011 $346M +16.2% $1.6B 21.9% AdvertisingExpense 10-K May 30, 2013
FY2010 Mar 31, 2010 $298M n/a $1.5B 20.0% AdvertisingExpense 10-K/A Jun 22, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Starz Entertainment in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
171 Interparfums $295M 19.8% +5.1% FY2025
172 iHeartMedia $290M 7.5% +13.7% FY2025
173 Starz Entertainment $289M 21.1% -10.4% FY2025
174 AMC Global Media $287M 12.4% +4.9% FY2025
175 Boston Beer $286M 13.7% +18.8% FY2025
176 Capri $285M 8.2% -4.4% FY2026
177 CarMax $284M 1.1% +8.6% FY2026

Full ranking of 336 companies · Biggest cuts #29 · Highest ad-to-revenue #33

Questions

How much does Starz Entertainment spend on advertising?

Starz Entertainment spent $289M on advertising in fiscal 2025, the year ended Mar 31, 2025, according to its 10-K filed Jun 26, 2025.

What percentage of revenue does Starz Entertainment spend on advertising?

21.1% of revenue in fiscal 2025 ($289M of $1.4B). The median across the 336 companies tracked is 5.2%.

Is Starz Entertainment spending more on advertising?

No. Ad spend fell 10.4% in fiscal 2025 from fiscal 2024. It has fallen 3 years in a row.

How does Starz Entertainment rank by advertising spend?

#173 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Starz Entertainment's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jun 26, 2025
Accession number
0000929351-25-000038
Company
STARZ ENTERTAINMENT CORP /CN/, CIK 929351, SIC 7812 (Services-Motion Picture & Video Tape Production)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Starz Entertainment advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jun 26, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/starz-entertainment/advertising-spend/
Download
CSV, all years · CSV, all 336 companies