Interparfums advertising spend, FY2025

Interparfums (IPAR) reported $295M of advertising expense for the fiscal year ended Dec 31, 2025. That is 19.8% of revenue of $1.5B. Up 5.1% from FY2024.

Ad spend, FY2025
$295M
year ended Dec 31, 2025
Change vs prior year
+5.1%
vs FY2024
Share of revenue
19.8%
of $1.5B revenue
Rank by ad spend
#171
of 336 companies

Key facts

  • Ad spend is 3.5x its FY2015 level ($83.8M), faster than revenue (3.2x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +86.6% in FY2021; largest cut -36.6% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 19.8% of revenue, up from 17.0% in FY2020.
  • Interparfums spends more on advertising than 49% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.8x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2010 (ended 2010-12-31): $69.2M FY2011 (ended 2011-12-31): $128M 2011 FY2012 (ended 2012-12-31): $133M FY2013 (ended 2013-12-31): $94M 2013 FY2014 (ended 2014-12-31): $86.7M FY2015 (ended 2015-12-31): $83.8M 2015 FY2016 (ended 2016-12-31): $99M FY2017 (ended 2017-12-31): $124M 2017 FY2018 (ended 2018-12-31): $140M FY2019 (ended 2019-12-31): $145M 2019 FY2020 (ended 2020-12-31): $91.7M FY2021 (ended 2021-12-31): $171M 2021 FY2022 (ended 2022-12-31): $212M FY2023 (ended 2023-12-31): $261M 2023 FY2024 (ended 2024-12-31): $281M FY2025 (ended 2025-12-31): $295M 2025 $295M

Ad spend as % of revenue

0% 10% 20% 30% FY2010 (ended 2010-12-31): 15.0% FY2011 (ended 2011-12-31): 20.8% 2011 FY2012 (ended 2012-12-31): 20.3% FY2013 (ended 2013-12-31): 16.7% 2013 FY2014 (ended 2014-12-31): 17.4% FY2015 (ended 2015-12-31): 17.9% 2015 FY2016 (ended 2016-12-31): 19.0% FY2017 (ended 2017-12-31): 20.9% 2017 FY2018 (ended 2018-12-31): 20.7% FY2019 (ended 2019-12-31): 20.3% 2019 FY2020 (ended 2020-12-31): 17.0% FY2021 (ended 2021-12-31): 19.5% 2021 FY2022 (ended 2022-12-31): 19.5% FY2023 (ended 2023-12-31): 19.8% 2023 FY2024 (ended 2024-12-31): 19.3% FY2025 (ended 2025-12-31): 19.8% 2025 19.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $295M +5.1% $1.5B 19.8% AdvertisingExpense 10-K Mar 10, 2026
FY2024 Dec 31, 2024 $281M +7.3% $1.5B 19.3% AdvertisingExpense 10-K Mar 10, 2026
FY2023 Dec 31, 2023 $261M +23.0% $1.3B 19.8% AdvertisingExpense 10-K Mar 10, 2026
FY2022 Dec 31, 2022 $212M +24.1% $1.1B 19.5% AdvertisingExpense 10-K Mar 11, 2025
FY2021 Dec 31, 2021 $171M +86.6% $880M 19.5% AdvertisingExpense 10-K Feb 27, 2024
FY2020 Dec 31, 2020 $91.7M -36.6% $539M 17.0% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $145M +3.5% $714M 20.3% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $140M +12.9% $676M 20.7% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $124M +24.9% $591M 20.9% AdvertisingExpense 10-K Mar 2, 2020
FY2016 Dec 31, 2016 $99M +18.1% $521M 19.0% AdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $83.8M -3.3% $469M 17.9% AdvertisingExpense 10-K Mar 13, 2018
FY2014 Dec 31, 2014 $86.7M -7.8% $499M 17.4% AdvertisingExpense 10-K Mar 13, 2017
FY2013 Dec 31, 2013 $94M -29.2% $564M 16.7% AdvertisingExpense 10-K Mar 14, 2016
FY2012 Dec 31, 2012 $133M +3.8% $654M 20.3% AdvertisingExpense 10-K Mar 11, 2015
FY2011 Dec 31, 2011 $128M +84.7% $615M 20.8% AdvertisingExpense 10-K Mar 11, 2014
FY2010 Dec 31, 2010 $69.2M n/a $460M 15.0% AdvertisingExpense 10-K Mar 12, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Interparfums in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
170 Truist Financial $299M 1.5% +11.6% FY2025
171 Interparfums $295M 19.8% +5.1% FY2025
172 iHeartMedia $290M 7.5% +13.7% FY2025
173 Starz Entertainment $289M 21.1% -10.4% FY2025
174 AMC Global Media $287M 12.4% +4.9% FY2025
175 Boston Beer $286M 13.7% +18.8% FY2025
176 Capri $285M 8.2% -4.4% FY2026

Full ranking of 336 companies · Biggest increases #178 · Highest ad-to-revenue #36 · Up 5+ years in a row #46

Questions

How much does Interparfums spend on advertising?

Interparfums spent $295M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 10, 2026.

What percentage of revenue does Interparfums spend on advertising?

19.8% of revenue in fiscal 2025 ($295M of $1.5B). The median across the 336 companies tracked is 5.2%.

Is Interparfums spending more on advertising?

Yes. Ad spend rose 5.1% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Interparfums rank by advertising spend?

#171 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Interparfums's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Mar 10, 2026
Accession number
0001753926-26-000464
Company
INTERPARFUMS INC, CIK 822663, SIC 2844 (Perfumes, Cosmetics & Other Toilet Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Interparfums advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/interparfums/advertising-spend/
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CSV, all years · CSV, all 336 companies