AMC Global Media advertising spend, FY2025

AMC Global Media (AMCX) reported $287M of advertising expense for the fiscal year ended Dec 31, 2025. That is 12.4% of revenue of $2.3B. Up 4.9% from FY2024.

Ad spend, FY2025
$287M
year ended Dec 31, 2025
Change vs prior year
+4.9%
vs FY2024
Share of revenue
12.4%
of $2.3B revenue
Rank by ad spend
#174
of 336 companies

Key facts

  • Ad spend is 1.4x its FY2015 level ($211M), faster than revenue (0.9x).
  • The highest year on file is FY2021 at $383M; FY2025 is 25% below it.
  • Largest increase +55.1% in FY2021; largest cut -36.3% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 12.4% of revenue, up from 8.8% in FY2020.
  • AMC Global Media spends more on advertising than 48% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.4x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2010 (ended 2010-12-31): $92.2M FY2011 (ended 2011-12-31): $105M 2011 FY2012 (ended 2012-12-31): $154M FY2013 (ended 2013-12-31): $151M 2013 FY2014 (ended 2014-12-31): $178M FY2015 (ended 2015-12-31): $211M 2015 FY2016 (ended 2016-12-31): $222M FY2017 (ended 2017-12-31): $200M 2017 FY2018 (ended 2018-12-31): $196M FY2019 (ended 2019-12-31): $180M 2019 FY2020 (ended 2020-12-31): $247M FY2021 (ended 2021-12-31): $383M 2021 FY2022 (ended 2022-12-31): $379M FY2023 (ended 2023-12-31): $242M 2023 FY2024 (ended 2024-12-31): $274M FY2025 (ended 2025-12-31): $287M 2025 $287M

Ad spend as % of revenue

0% 5% 10% 15% FY2010 (ended 2010-12-31): 8.5% FY2011 (ended 2011-12-31): 8.8% 2011 FY2012 (ended 2012-12-31): 11.4% FY2013 (ended 2013-12-31): 9.5% 2013 FY2014 (ended 2014-12-31): 8.2% FY2015 (ended 2015-12-31): 8.2% 2015 FY2016 (ended 2016-12-31): 8.1% FY2017 (ended 2017-12-31): 7.1% 2017 FY2018 (ended 2018-12-31): 6.6% FY2019 (ended 2019-12-31): 5.9% 2019 FY2020 (ended 2020-12-31): 8.8% FY2021 (ended 2021-12-31): 12.4% 2021 FY2022 (ended 2022-12-31): 12.2% FY2023 (ended 2023-12-31): 8.9% 2023 FY2024 (ended 2024-12-31): 11.3% FY2025 (ended 2025-12-31): 12.4% 2025 12.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $287M +4.9% $2.3B 12.4% AdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $274M +13.4% $2.4B 11.3% AdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $242M -36.3% $2.7B 8.9% AdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $379M -1.0% $3.1B 12.2% AdvertisingExpense 10-K Feb 14, 2025
FY2021 Dec 31, 2021 $383M +55.1% $3.1B 12.4% AdvertisingExpense 10-K Feb 9, 2024
FY2020 Dec 31, 2020 $247M +36.9% $2.8B 8.8% AdvertisingExpense 10-K Feb 17, 2023
FY2019 Dec 31, 2019 $180M -8.0% $3.1B 5.9% AdvertisingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $196M -2.2% $3B 6.6% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $200M -9.8% $2.8B 7.1% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $222M +5.3% $2.8B 8.1% AdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $211M +18.4% $2.6B 8.2% AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $178M +18.1% $2.2B 8.2% AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $151M -2.4% $1.6B 9.5% AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $154M +46.9% $1.4B 11.4% AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $105M +14.0% $1.2B 8.8% AdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $92.2M n/a $1.1B 8.5% AdvertisingExpense 10-K Feb 26, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to AMC Global Media in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
171 Interparfums $295M 19.8% +5.1% FY2025
172 iHeartMedia $290M 7.5% +13.7% FY2025
173 Starz Entertainment $289M 21.1% -10.4% FY2025
174 AMC Global Media $287M 12.4% +4.9% FY2025
175 Boston Beer $286M 13.7% +18.8% FY2025
176 Capri $285M 8.2% -4.4% FY2026
177 CarMax $284M 1.1% +8.6% FY2026

Full ranking of 336 companies · Biggest increases #180

Questions

How much does AMC Global Media spend on advertising?

AMC Global Media spent $287M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does AMC Global Media spend on advertising?

12.4% of revenue in fiscal 2025 ($287M of $2.3B). The median across the 336 companies tracked is 5.2%.

Is AMC Global Media spending more on advertising?

Yes. Ad spend rose 4.9% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does AMC Global Media rank by advertising spend?

#174 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does AMC Global Media's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0001514991-26-000011
Company
AMC Global Media Inc., CIK 1514991, SIC 4841 (Cable & Other Pay Television Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
AMC Global Media advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/amc-global-media/advertising-spend/
Download
CSV, all years · CSV, all 336 companies