iHeartMedia advertising spend, FY2025

iHeartMedia (IHRT) reported $290M of advertising expense for the fiscal year ended Dec 31, 2025. That is 7.5% of revenue of $3.9B. Up 13.7% from FY2024.

Ad spend, FY2025
$290M
year ended Dec 31, 2025
Change vs prior year
+13.7%
vs FY2024
Share of revenue
7.5%
of $3.9B revenue
Rank by ad spend
#172
of 336 companies

Key facts

  • Ad spend is 2.2x its FY2015 level ($129M), faster than revenue (0.6x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +45.3% in FY2017; largest cut -23.0% in FY2014.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 7.5% of revenue, up from 5.7% in FY2020.
  • iHeartMedia spends more on advertising than 49% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.4x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2010 (ended 2010-12-31): $82M 2010 FY2011 (ended 2011-12-31): $92.2M FY2012 (ended 2012-12-31): $113M 2012 FY2013 (ended 2013-12-31): $134M FY2014 (ended 2014-12-31): $103M 2014 FY2015 (ended 2015-12-31): $129M FY2016 (ended 2016-12-31): $133M 2016 FY2017 (ended 2017-12-31): $193M FY2018 (ended 2018-12-31): $201M 2018 FY2020 (ended 2020-12-31): $167M FY2021 (ended 2021-12-31): $166M 2021 FY2022 (ended 2022-12-31): $166M FY2023 (ended 2023-12-31): $234M 2023 FY2024 (ended 2024-12-31): $255M FY2025 (ended 2025-12-31): $290M 2025 $290M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-12-31): 1.4% 2010 FY2011 (ended 2011-12-31): 1.5% FY2012 (ended 2012-12-31): 1.8% 2012 FY2013 (ended 2013-12-31): 2.1% FY2014 (ended 2014-12-31): 1.6% 2014 FY2015 (ended 2015-12-31): 2.1% FY2016 (ended 2016-12-31): 2.1% 2016 FY2017 (ended 2017-12-31): 5.4% FY2018 (ended 2018-12-31): 5.6% 2018 FY2020 (ended 2020-12-31): 5.7% FY2021 (ended 2021-12-31): 4.7% 2021 FY2022 (ended 2022-12-31): 4.2% FY2023 (ended 2023-12-31): 6.2% 2023 FY2024 (ended 2024-12-31): 6.6% FY2025 (ended 2025-12-31): 7.5% 2025 7.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $290M +13.7% $3.9B 7.5% AdvertisingExpense 10-K Mar 2, 2026
FY2024 Dec 31, 2024 $255M +9.0% $3.9B 6.6% AdvertisingExpense 10-K Mar 2, 2026
FY2023 Dec 31, 2023 $234M +40.8% $3.8B 6.2% AdvertisingExpense 10-K Mar 2, 2026
FY2022 Dec 31, 2022 $166M 0.0% $3.9B 4.2% AdvertisingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $166M -0.7% $3.6B 4.7% AdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $167M n/a $2.9B 5.7% AdvertisingExpense 10-K Feb 28, 2023
FY2018 Dec 31, 2018 $201M +4.4% $3.6B 5.6% AdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $193M +45.3% $3.6B 5.4% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $133M +2.8% $6.3B 2.1% AdvertisingExpense 10-K Mar 5, 2019
FY2015 Dec 31, 2015 $129M +25.3% $6.2B 2.1% AdvertisingExpense 10-K May 3, 2018
FY2014 Dec 31, 2014 $103M -23.0% $6.3B 1.6% AdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $134M +17.9% $6.2B 2.1% AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $113M +23.0% $6.2B 1.8% AdvertisingExpense 10-K Feb 19, 2015
FY2011 Dec 31, 2011 $92.2M +12.4% $6.2B 1.5% AdvertisingExpense 10-K Feb 20, 2014
FY2010 Dec 31, 2010 $82M n/a $5.9B 1.4% AdvertisingExpense 10-K Feb 19, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to iHeartMedia in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
171 Interparfums $295M 19.8% +5.1% FY2025
172 iHeartMedia $290M 7.5% +13.7% FY2025
173 Starz Entertainment $289M 21.1% -10.4% FY2025
174 AMC Global Media $287M 12.4% +4.9% FY2025
175 Boston Beer $286M 13.7% +18.8% FY2025
176 Capri $285M 8.2% -4.4% FY2026
177 CarMax $284M 1.1% +8.6% FY2026

Full ranking of 336 companies · Biggest increases #105

Questions

How much does iHeartMedia spend on advertising?

iHeartMedia spent $290M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.

What percentage of revenue does iHeartMedia spend on advertising?

7.5% of revenue in fiscal 2025 ($290M of $3.9B). The median across the 336 companies tracked is 5.2%.

Is iHeartMedia spending more on advertising?

Yes. Ad spend rose 13.7% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does iHeartMedia rank by advertising spend?

#172 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does iHeartMedia's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Mar 2, 2026
Accession number
0001628280-26-013221
Company
iHeartMedia, Inc., CIK 1400891, SIC 4832 (Radio Broadcasting Stations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
iHeartMedia advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/iheartmedia/advertising-spend/
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CSV, all years · CSV, all 336 companies