Capri advertising spend, FY2026

Capri (CPRI) reported $285M of advertising expense for the fiscal year ended Mar 28, 2026. That is 8.2% of revenue of $3.5B. Down 4.4% from FY2025.

Ad spend, FY2026
$285M
year ended Mar 28, 2026
Change vs prior year
-4.4%
vs FY2025
Share of revenue
8.2%
of $3.5B revenue
Rank by ad spend
#176
of 336 companies

Key facts

  • Ad spend is 2.7x its FY2016 level ($104M), faster than revenue (0.7x).
  • The highest year on file is FY2023 at $374M; FY2026 is 24% below it.
  • Largest increase +140.1% in FY2022; largest cut -31.8% in FY2021.
  • Ad spend has fallen 3 years in a row.
  • Ad spend is 8.2% of revenue, up from 3.4% in FY2021.
  • Capri spends more on advertising than 48% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.6x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2011 (ended 2011-04-02): $27.4M FY2012 (ended 2012-03-31): $31.4M 2012 FY2013 (ended 2013-03-30): $41.9M FY2014 (ended 2014-03-29): $65.7M 2014 FY2015 (ended 2015-03-28): $104M FY2016 (ended 2016-04-02): $104M 2016 FY2017 (ended 2017-04-01): $119M FY2018 (ended 2018-03-31): $167M 2018 FY2019 (ended 2019-03-30): $158M FY2020 (ended 2020-03-28): $201M 2020 FY2021 (ended 2021-03-27): $137M FY2022 (ended 2022-04-02): $329M 2022 FY2023 (ended 2023-04-01): $374M FY2024 (ended 2024-03-30): $313M 2024 FY2025 (ended 2025-03-29): $298M FY2026 (ended 2026-03-28): $285M 2026 $285M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2011 (ended 2011-04-02): 3.4% FY2012 (ended 2012-03-31): 2.4% 2012 FY2013 (ended 2013-03-30): 1.9% FY2014 (ended 2014-03-29): 2.0% 2014 FY2015 (ended 2015-03-28): 2.4% FY2016 (ended 2016-04-02): 2.2% 2016 FY2017 (ended 2017-04-01): 2.6% FY2018 (ended 2018-03-31): 3.5% 2018 FY2019 (ended 2019-03-30): 3.0% FY2020 (ended 2020-03-28): 3.6% 2020 FY2021 (ended 2021-03-27): 3.4% FY2022 (ended 2022-04-02): 5.8% 2022 FY2023 (ended 2023-04-01): 6.7% FY2024 (ended 2024-03-30): 7.6% 2024 FY2025 (ended 2025-03-29): 8.2% FY2026 (ended 2026-03-28): 8.2% 2026 8.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 28, 2026 $285M -4.4% $3.5B 8.2% MarketingAndAdvertisingExpense 10-K May 27, 2026
FY2025 Mar 29, 2025 $298M -4.8% $3.6B 8.2% MarketingAndAdvertisingExpense 10-K May 27, 2026
FY2024 Mar 30, 2024 $313M -16.3% $4.1B 7.6% MarketingAndAdvertisingExpense 10-K May 27, 2026
FY2023 Apr 1, 2023 $374M +13.7% $5.6B 6.7% MarketingAndAdvertisingExpense 10-K May 28, 2025
FY2022 Apr 2, 2022 $329M +140.1% $5.7B 5.8% MarketingAndAdvertisingExpense 10-K May 29, 2024
FY2021 Mar 27, 2021 $137M -31.8% $4.1B 3.4% MarketingAndAdvertisingExpense 10-K May 31, 2023
FY2020 Mar 28, 2020 $201M +27.2% $5.6B 3.6% MarketingAndAdvertisingExpense 10-K Jun 1, 2022
FY2019 Mar 30, 2019 $158M -5.4% $5.2B 3.0% MarketingAndAdvertisingExpense 10-K May 26, 2021
FY2018 Mar 31, 2018 $167M +40.3% $4.7B 3.5% MarketingAndAdvertisingExpense 10-K Jul 8, 2020
FY2017 Apr 1, 2017 $119M +14.5% $4.5B 2.6% MarketingAndAdvertisingExpense 10-K May 29, 2019
FY2016 Apr 2, 2016 $104M +0.3% $4.7B 2.2% MarketingAndAdvertisingExpense 10-K May 30, 2018
FY2015 Mar 28, 2015 $104M +57.7% $4.4B 2.4% MarketingAndAdvertisingExpense 10-K May 31, 2017
FY2014 Mar 29, 2014 $65.7M +56.8% $3.3B 2.0% AdvertisingExpense 10-K May 28, 2014
FY2013 Mar 30, 2013 $41.9M +33.4% $2.2B 1.9% AdvertisingExpense 10-K May 28, 2014
FY2012 Mar 31, 2012 $31.4M +14.6% $1.3B 2.4% AdvertisingExpense 10-K May 28, 2014
FY2011 Apr 2, 2011 $27.4M n/a $803M 3.4% AdvertisingExpense 10-K May 29, 2013

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to Capri in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
172 iHeartMedia $290M 7.5% +13.7% FY2025
173 Starz Entertainment $289M 21.1% -10.4% FY2025
174 AMC Global Media $287M 12.4% +4.9% FY2025
175 Boston Beer $286M 13.7% +18.8% FY2025
176 Capri $285M 8.2% -4.4% FY2026
177 CarMax $284M 1.1% +8.6% FY2026
178 Conagra Brands $279M 2.5% +6.2% FY2026

Full ranking of 336 companies · Biggest cuts #56

Questions

How much does Capri spend on advertising?

Capri spent $285M on advertising in fiscal 2026, the year ended Mar 28, 2026, according to its 10-K filed May 27, 2026.

What percentage of revenue does Capri spend on advertising?

8.2% of revenue in fiscal 2026 ($285M of $3.5B). The median across the 336 companies tracked is 5.2%.

Is Capri spending more on advertising?

No. Ad spend fell 4.4% in fiscal 2026 from fiscal 2025. It has fallen 3 years in a row.

How does Capri rank by advertising spend?

#176 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Capri's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed May 27, 2026
Accession number
0001530721-26-000047
Company
Capri Holdings Ltd, CIK 1530721, SIC 3100 (Leather & Leather Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Capri advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 27, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/capri-holdings/advertising-spend/
Download
CSV, all years · CSV, all 336 companies