Conagra Brands advertising spend, FY2026

Conagra Brands (CAG) reported $279M of advertising expense for the fiscal year ended May 31, 2026. That is 2.5% of revenue of $11.3B. Up 6.2% from FY2025.

Ad spend, FY2026
$279M
year ended May 31, 2026
Change vs prior year
+6.2%
vs FY2025
Share of revenue
2.5%
of $11.3B revenue
Rank by ad spend
#178
of 336 companies

Key facts

  • Ad spend is 20% below its FY2016 level ($347M), while revenue grew 7.5x.
  • The highest year on file is FY2013 at $463M; FY2026 is 40% below it.
  • Largest increase +27.9% in FY2013; largest cut -21.0% in FY2015.
  • Ad spend is 2.5% of revenue, up from 2.3% in FY2021.
  • Conagra Brands spends more on advertising than 47% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2009 (ended 2009-05-31): $381M FY2010 (ended 2010-05-30): $409M FY2011 (ended 2011-05-29): $372M 2011 FY2012 (ended 2012-05-27): $362M FY2013 (ended 2013-05-26): $463M FY2014 (ended 2014-05-25): $396M 2014 FY2015 (ended 2015-05-31): $313M FY2016 (ended 2016-05-29): $347M FY2017 (ended 2017-05-28): $328M 2017 FY2018 (ended 2018-05-27): $279M FY2019 (ended 2019-05-26): $253M FY2020 (ended 2020-05-31): $231M 2020 FY2021 (ended 2021-05-30): $258M FY2022 (ended 2022-05-29): $245M FY2023 (ended 2023-05-28): $290M 2023 FY2024 (ended 2024-05-26): $290M FY2025 (ended 2025-05-25): $263M FY2026 (ended 2026-05-31): $279M 2026 $279M

Ad spend as % of revenue

0% 10% 20% 30% FY2009 (ended 2009-05-31): n/a FY2010 (ended 2010-05-30): n/a FY2011 (ended 2011-05-29): n/a 2011 FY2012 (ended 2012-05-27): 22.6% FY2013 (ended 2013-05-26): 27.3% FY2014 (ended 2014-05-25): 23.3% 2014 FY2015 (ended 2015-05-31): 19.5% FY2016 (ended 2016-05-29): 23.1% FY2017 (ended 2017-05-28): 4.2% 2017 FY2018 (ended 2018-05-27): 3.5% FY2019 (ended 2019-05-26): 2.7% FY2020 (ended 2020-05-31): 2.1% 2020 FY2021 (ended 2021-05-30): 2.3% FY2022 (ended 2022-05-29): 2.1% FY2023 (ended 2023-05-28): 2.4% 2023 FY2024 (ended 2024-05-26): 2.4% FY2025 (ended 2025-05-25): 2.3% FY2026 (ended 2026-05-31): 2.5% 2026 2.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 May 31, 2026 $279M +6.2% $11.3B 2.5% MarketingAndAdvertisingExpense 10-K Jul 15, 2026
FY2025 May 25, 2025 $263M -9.1% $11.6B 2.3% MarketingAndAdvertisingExpense 10-K Jul 15, 2026
FY2024 May 26, 2024 $290M -0.2% $12.1B 2.4% MarketingAndAdvertisingExpense 10-K Jul 15, 2026
FY2023 May 28, 2023 $290M +18.6% $12.3B 2.4% MarketingAndAdvertisingExpense 10-K Jul 10, 2025
FY2022 May 29, 2022 $245M -5.2% $11.5B 2.1% MarketingAndAdvertisingExpense 10-K Jul 11, 2024
FY2021 May 30, 2021 $258M +11.8% $11.2B 2.3% MarketingAndAdvertisingExpense 10-K Jul 13, 2023
FY2020 May 31, 2020 $231M -9.0% $11.1B 2.1% MarketingAndAdvertisingExpense 10-K Jul 21, 2022
FY2019 May 26, 2019 $253M -9.0% $9.5B 2.7% MarketingAndAdvertisingExpense 10-K Jul 23, 2021
FY2018 May 27, 2018 $279M -15.1% $7.9B 3.5% MarketingAndAdvertisingExpense 10-K Jul 24, 2020
FY2017 May 28, 2017 $328M -5.4% $7.8B 4.2% MarketingAndAdvertisingExpense 10-K Jul 19, 2019
FY2016 May 29, 2016 $347M +11.1% $1.5B 23.1% MarketingAndAdvertisingExpense 10-K Jul 20, 2018
FY2015 May 31, 2015 $313M -21.0% $1.6B 19.5% MarketingAndAdvertisingExpense 10-K Jul 21, 2017
FY2014 May 25, 2014 $396M -14.6% $1.7B 23.3% MarketingAndAdvertisingExpense 10-K Jul 15, 2016
FY2013 May 26, 2013 $463M +27.9% $1.7B 27.3% MarketingAndAdvertisingExpense 10-K Jul 17, 2015
FY2012 May 27, 2012 $362M -2.6% $1.6B 22.6% MarketingAndAdvertisingExpense 10-K Jul 16, 2014
FY2011 May 29, 2011 $372M -9.1% n/a n/a MarketingAndAdvertisingExpense 10-K Jul 19, 2013
FY2010 May 30, 2010 $409M +7.5% n/a n/a MarketingAndAdvertisingExpense 10-K Jul 20, 2012
FY2009 May 31, 2009 $381M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Jul 19, 2011

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Conagra Brands in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
176 Capri $285M 8.2% -4.4% FY2026
177 CarMax $284M 1.1% +8.6% FY2026
178 Conagra Brands $279M 2.5% +6.2% FY2026
179 H&R Block $278M 7.0% -2.8% FY2026
180 Whirlpool $276M 1.8% +4.5% FY2025
181 Robinhood Markets $274M 6.1% +53.1% FY2025
182 GoDaddy $274M 5.5% +8.7% FY2025

Full ranking of 336 companies · Biggest increases #167

Questions

How much does Conagra Brands spend on advertising?

Conagra Brands spent $279M on advertising in fiscal 2026, the year ended May 31, 2026, according to its 10-K filed Jul 15, 2026.

What percentage of revenue does Conagra Brands spend on advertising?

2.5% of revenue in fiscal 2026 ($279M of $11.3B). The median across the 336 companies tracked is 5.2%.

Is Conagra Brands spending more on advertising?

Yes. Ad spend rose 6.2% in fiscal 2026 from fiscal 2025.

How does Conagra Brands rank by advertising spend?

#178 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Conagra Brands's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed Jul 15, 2026
Accession number
0001104659-26-083905
Company
CONAGRA BRANDS INC., CIK 23217, SIC 2000 (Food and Kindred Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Conagra Brands advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jul 15, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/conagra-brands/advertising-spend/
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CSV, all years · CSV, all 336 companies