Robinhood Markets advertising spend, FY2025
Robinhood Markets (HOOD) reported $274M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.1% of revenue of $4.5B. Up 53.1% from FY2024.
Key facts
- Ad spend is 3.5x its FY2020 level ($78M), slower than revenue (4.7x).
- FY2025 is the highest year on file, going back to FY2019.
- Largest increase +141.9% in FY2024; largest cut -48.5% in FY2022.
- Ad spend has risen 3 years in a row.
- Ad spend is 6.1% of revenue, down from 8.1% in FY2020.
- Robinhood Markets spends more on advertising than 46% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $274M | +53.1% | $4.5B | 6.1% | AdvertisingExpense | 10-K/A Feb 20, 2026 |
| FY2024 | Dec 31, 2024 | $179M | +141.9% | $3B | 6.1% | AdvertisingExpense | 10-K/A Feb 20, 2026 |
| FY2023 | Dec 31, 2023 | $74M | +42.3% | $1.9B | 4.0% | AdvertisingExpense | 10-K/A Feb 20, 2026 |
| FY2022 | Dec 31, 2022 | $52M | -48.5% | $1.4B | 3.8% | AdvertisingExpense | 10-K Feb 18, 2025 |
| FY2021 | Dec 31, 2021 | $101M | +29.5% | $1.8B | 5.6% | AdvertisingExpense | 10-K Feb 27, 2024 |
| FY2020 | Dec 31, 2020 | $78M | -14.2% | $958M | 8.1% | AdvertisingExpense | 10-K Feb 27, 2023 |
| FY2019 | Dec 31, 2019 | $90.9M | n/a | $278M | 32.8% | AdvertisingExpense | 10-K Feb 24, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Robinhood Markets in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 178 | Conagra Brands | $279M | 2.5% | +6.2% | FY2026 |
| 179 | H&R Block | $278M | 7.0% | -2.8% | FY2026 |
| 180 | Whirlpool | $276M | 1.8% | +4.5% | FY2025 |
| 181 | Robinhood Markets | $274M | 6.1% | +53.1% | FY2025 |
| 182 | GoDaddy | $274M | 5.5% | +8.7% | FY2025 |
| 183 | AutoNation | $268M | 1.0% | +4.9% | FY2025 |
| 184 | Covista | $267M | 13.7% | +8.0% | FY2026 |
Questions
How much does Robinhood Markets spend on advertising?
Robinhood Markets spent $274M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K/A filed Feb 20, 2026.
What percentage of revenue does Robinhood Markets spend on advertising?
6.1% of revenue in fiscal 2025 ($274M of $4.5B). The median across the 336 companies tracked is 5.2%.
Is Robinhood Markets spending more on advertising?
Yes. Ad spend rose 53.1% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Robinhood Markets rank by advertising spend?
#181 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Robinhood Markets's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K/A for FY2025, filed Feb 20, 2026
- Accession number
0001783879-26-000029- Company
- Robinhood Markets, Inc., CIK 1783879, SIC 6211 (Security Brokers, Dealers & Flotation Companies)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Robinhood Markets advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K/A filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/robinhood-markets/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies