GoDaddy advertising spend, FY2025

GoDaddy (GDDY) reported $274M of advertising expense for the fiscal year ended Dec 31, 2025. That is 5.5% of revenue of $5B. Up 8.7% from FY2024.

Ad spend, FY2025
$274M
year ended Dec 31, 2025
Change vs prior year
+8.7%
vs FY2024
Share of revenue
5.5%
of $5B revenue
Rank by ad spend
#182
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($178M).
  • The highest year on file is FY2021 at $378M; FY2025 is 28% below it.
  • Largest increase +27.4% in FY2015; largest cut -24.7% in FY2022.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 5.5% of revenue, down from 9.9% in FY2020.
  • GoDaddy spends more on advertising than 46% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2013 (ended 2013-12-31): $121M 2013 FY2014 (ended 2014-12-31): $139M FY2015 (ended 2015-12-31): $178M 2015 FY2016 (ended 2016-12-31): $194M FY2017 (ended 2017-12-31): $206M 2017 FY2018 (ended 2018-12-31): $231M FY2019 (ended 2019-12-31): $260M 2019 FY2020 (ended 2020-12-31): $330M FY2021 (ended 2021-12-31): $378M 2021 FY2022 (ended 2022-12-31): $285M FY2023 (ended 2023-12-31): $247M 2023 FY2024 (ended 2024-12-31): $252M FY2025 (ended 2025-12-31): $274M 2025 $274M

Ad spend as % of revenue

0% 5% 10% 15% FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a 2015 FY2016 (ended 2016-12-31): 10.5% FY2017 (ended 2017-12-31): 9.2% 2017 FY2018 (ended 2018-12-31): 8.7% FY2019 (ended 2019-12-31): 8.7% 2019 FY2020 (ended 2020-12-31): 9.9% FY2021 (ended 2021-12-31): 9.9% 2021 FY2022 (ended 2022-12-31): 7.0% FY2023 (ended 2023-12-31): 5.8% 2023 FY2024 (ended 2024-12-31): 5.5% FY2025 (ended 2025-12-31): 5.5% 2025 5.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $274M +8.7% $5B 5.5% AdvertisingExpense 10-K Feb 25, 2026
FY2024 Dec 31, 2024 $252M +1.9% $4.6B 5.5% AdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 31, 2023 $247M -13.3% $4.3B 5.8% AdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 31, 2022 $285M -24.7% $4.1B 7.0% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $378M +14.8% $3.8B 9.9% AdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $330M +26.8% $3.3B 9.9% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $260M +12.5% $3B 8.7% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 31, 2018 $231M +12.3% $2.7B 8.7% AdvertisingExpense 10-K Feb 19, 2021
FY2017 Dec 31, 2017 $206M +6.1% $2.2B 9.2% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $194M +9.2% $1.8B 10.5% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $178M +27.4% n/a n/a AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $139M +15.1% n/a n/a AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $121M n/a n/a n/a AdvertisingExpense 10-K Mar 3, 2016

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to GoDaddy in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
178 Conagra Brands $279M 2.5% +6.2% FY2026
179 H&R Block $278M 7.0% -2.8% FY2026
180 Whirlpool $276M 1.8% +4.5% FY2025
181 Robinhood Markets $274M 6.1% +53.1% FY2025
182 GoDaddy $274M 5.5% +8.7% FY2025
183 AutoNation $268M 1.0% +4.9% FY2025
184 Covista $267M 13.7% +8.0% FY2026

Full ranking of 336 companies · Biggest increases #140

Questions

How much does GoDaddy spend on advertising?

GoDaddy spent $274M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does GoDaddy spend on advertising?

5.5% of revenue in fiscal 2025 ($274M of $5B). The median across the 336 companies tracked is 5.2%.

Is GoDaddy spending more on advertising?

Yes. Ad spend rose 8.7% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does GoDaddy rank by advertising spend?

#182 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does GoDaddy's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 25, 2026
Accession number
0001609711-26-000010
Company
GoDaddy Inc., CIK 1609711, SIC 7373 (Services-Computer Integrated Systems Design)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
GoDaddy advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/godaddy/advertising-spend/
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