Constellation Brands advertising spend, FY2026

Constellation Brands (STZ) reported $867M of advertising expense for the fiscal year ended Feb 28, 2026. That is 8.9% of revenue of $9.8B. Down 6.9% from FY2025.

Ad spend, FY2026
$867M
year ended Feb 28, 2026
Change vs prior year
-6.9%
vs FY2025
Share of revenue
8.9%
of $9.8B revenue
Rank by ad spend
#79
of 336 companies

Key facts

  • Ad spend is 1.9x its FY2016 level ($468M).
  • The highest year on file is FY2025 at $931M; FY2026 is 7% below it.
  • Largest increase +128.5% in FY2014; largest cut -9.8% in FY2012.
  • Ad spend is 8.9% of revenue, up from 8.6% in FY2021.
  • Constellation Brands spends more on advertising than 77% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.7x the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2010 (ended 2010-02-28): $133M FY2011 (ended 2011-02-28): $129M 2011 FY2012 (ended 2012-02-29): $116M FY2013 (ended 2013-02-28): $122M FY2014 (ended 2014-02-28): $279M 2014 FY2015 (ended 2015-02-28): $406M FY2016 (ended 2016-02-29): $468M FY2017 (ended 2017-02-28): $553M 2017 FY2018 (ended 2018-02-28): $616M FY2019 (ended 2019-02-28): $701M FY2020 (ended 2020-02-29): $770M 2020 FY2021 (ended 2021-02-28): $805M FY2022 (ended 2022-02-28): $826M FY2023 (ended 2023-02-28): $861M 2023 FY2024 (ended 2024-02-29): $854M FY2025 (ended 2025-02-28): $931M FY2026 (ended 2026-02-28): $867M 2026 $867M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2010 (ended 2010-02-28): n/a FY2011 (ended 2011-02-28): n/a 2011 FY2012 (ended 2012-02-29): n/a FY2013 (ended 2013-02-28): n/a FY2014 (ended 2014-02-28): n/a 2014 FY2015 (ended 2015-02-28): n/a FY2016 (ended 2016-02-29): n/a FY2017 (ended 2017-02-28): 6.9% 2017 FY2018 (ended 2018-02-28): 7.4% FY2019 (ended 2019-02-28): 7.9% FY2020 (ended 2020-02-29): 8.4% 2020 FY2021 (ended 2021-02-28): 8.6% FY2022 (ended 2022-02-28): 8.7% FY2023 (ended 2023-02-28): 8.5% 2023 FY2024 (ended 2024-02-29): 8.0% FY2025 (ended 2025-02-28): 8.5% FY2026 (ended 2026-02-28): 8.9% 2026 8.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Feb 28, 2026 $867M -6.9% $9.8B 8.9% AdvertisingExpense 10-K Apr 22, 2026
FY2025 Feb 28, 2025 $931M +9.1% $11B 8.5% AdvertisingExpense 10-K Apr 22, 2026
FY2024 Feb 29, 2024 $854M -0.8% $10.7B 8.0% AdvertisingExpense 10-K Apr 22, 2026
FY2023 Feb 28, 2023 $861M +4.2% $10.2B 8.5% AdvertisingExpense 10-K Apr 23, 2025
FY2022 Feb 28, 2022 $826M +2.7% $9.5B 8.7% AdvertisingExpense 10-K Apr 23, 2024
FY2021 Feb 28, 2021 $805M +4.6% $9.4B 8.6% AdvertisingExpense 10-K Apr 20, 2023
FY2020 Feb 29, 2020 $770M +9.8% $9.1B 8.4% AdvertisingExpense 10-K Apr 21, 2022
FY2019 Feb 28, 2019 $701M +13.8% $8.9B 7.9% AdvertisingExpense 10-K Apr 20, 2021
FY2018 Feb 28, 2018 $616M +11.4% $8.3B 7.4% AdvertisingExpense 10-K Apr 21, 2020
FY2017 Feb 28, 2017 $553M +18.0% $8.1B 6.9% AdvertisingExpense 10-K Apr 23, 2019
FY2016 Feb 29, 2016 $468M +15.3% n/a n/a AdvertisingExpense 10-K Apr 23, 2018
FY2015 Feb 28, 2015 $406M +45.8% n/a n/a AdvertisingExpense 10-K Apr 27, 2017
FY2014 Feb 28, 2014 $279M +128.5% n/a n/a AdvertisingExpense 10-K Apr 25, 2016
FY2013 Feb 28, 2013 $122M +5.1% n/a n/a AdvertisingExpense 10-K Apr 28, 2015
FY2012 Feb 29, 2012 $116M -9.8% n/a n/a AdvertisingExpense 10-K Apr 29, 2014
FY2011 Feb 28, 2011 $129M -2.9% n/a n/a AdvertisingExpense 10-K Apr 29, 2013
FY2010 Feb 28, 2010 $133M n/a n/a n/a AdvertisingExpense 10-K Apr 30, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Constellation Brands in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
76 StubHub $892M 51.1% +13.4% FY2025
77 General Mills $874M 4.7% +3.1% FY2026
78 Starbucks $870M 2.3% +45.6% FY2025
79 Constellation Brands $867M 8.9% -6.9% FY2026
80 PayPal $867M 2.6% +51.0% FY2025
81 Best Buy $861M 2.1% +1.8% FY2026
82 VF Corp $849M 8.8% +3.7% FY2026

Full ranking of 336 companies · Biggest cuts #42

Questions

How much does Constellation Brands spend on advertising?

Constellation Brands spent $867M on advertising in fiscal 2026, the year ended Feb 28, 2026, according to its 10-K filed Apr 22, 2026.

What percentage of revenue does Constellation Brands spend on advertising?

8.9% of revenue in fiscal 2026 ($867M of $9.8B). The median across the 336 companies tracked is 5.2%.

Is Constellation Brands spending more on advertising?

No. Ad spend fell 6.9% in fiscal 2026 from fiscal 2025.

How does Constellation Brands rank by advertising spend?

#79 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Constellation Brands's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Apr 22, 2026
Accession number
0000016918-26-000011
Company
CONSTELLATION BRANDS, INC., CIK 16918, SIC 2080 (Beverages)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Constellation Brands advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Apr 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/constellation-brands/advertising-spend/
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