Peloton Interactive advertising spend, FY2026
Peloton Interactive (PTON) reported $224M of advertising expense for the fiscal year ended Jun 30, 2026. That is 9.2% of revenue of $2.4B. Down 9.2% from FY2025.
Key facts
- Ad spend is 46% below its FY2021 level ($418M); revenue is 39% lower.
- The highest year on file is FY2022 at $637M; FY2026 is 65% below it.
- Largest increase +115.8% in FY2019; largest cut -43.2% in FY2025.
- Ad spend has fallen 2 years in a row.
- Ad spend is 9.2% of revenue, down from 10.4% in FY2021.
- Peloton Interactive spends more on advertising than 36% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.8x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $224M | -9.2% | $2.4B | 9.2% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2025 | Jun 30, 2025 | $247M | -43.2% | $2.5B | 9.9% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2024 | Jun 30, 2024 | $435M | +20.0% | $2.7B | 16.1% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2023 | Jun 30, 2023 | $363M | -43.1% | $2.8B | 12.9% | AdvertisingExpense | 10-K Aug 7, 2025 |
| FY2022 | Jun 30, 2022 | $637M | +52.6% | $3.6B | 17.8% | AdvertisingExpense | 10-K Aug 22, 2024 |
| FY2021 | Jun 30, 2021 | $418M | +37.9% | $4B | 10.4% | AdvertisingExpense | 10-K Aug 23, 2023 |
| FY2020 | Jun 30, 2020 | $303M | +38.4% | $1.8B | 16.6% | AdvertisingExpense | 10-K Sep 7, 2022 |
| FY2019 | Jun 30, 2019 | $219M | +115.8% | $915M | 23.9% | AdvertisingExpense | 10-K Aug 27, 2021 |
| FY2018 | Jun 30, 2018 | $101M | n/a | $435M | 23.3% | AdvertisingExpense | 10-K Sep 11, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Peloton Interactive in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 211 | Garmin | $229M | 3.2% | +19.3% | FY2025 |
| 212 | Neurocrine Biosciences | $227M | 7.9% | +18.7% | FY2025 |
| 213 | McCormick | $225M | 3.3% | +2.9% | FY2025 |
| 214 | Peloton Interactive | $224M | 9.2% | -9.2% | FY2026 |
| 215 | Dexcom | $224M | 4.8% | +15.2% | FY2025 |
| 216 | CDW | $223M | 1.0% | +2.3% | FY2025 |
| 217 | Columbia Sportswear | $220M | 6.5% | +10.8% | FY2025 |
Questions
How much does Peloton Interactive spend on advertising?
Peloton Interactive spent $224M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 6, 2026.
What percentage of revenue does Peloton Interactive spend on advertising?
9.2% of revenue in fiscal 2026 ($224M of $2.4B). The median across the 336 companies tracked is 5.2%.
Is Peloton Interactive spending more on advertising?
No. Ad spend fell 9.2% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.
How does Peloton Interactive rank by advertising spend?
#214 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Peloton Interactive's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 6, 2026
- Accession number
0001639825-26-000038- Company
- PELOTON INTERACTIVE, INC., CIK 1639825, SIC 3949 (Sporting & Athletic Goods, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Peloton Interactive advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/peloton-interactive/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies