McCormick advertising spend, FY2025

McCormick (MKC) reported $225M of advertising expense for the fiscal year ended Nov 30, 2025. That is 3.3% of revenue of $6.8B. Up 2.9% from FY2024.

Ad spend, FY2025
$225M
year ended Nov 30, 2025
Change vs prior year
+2.9%
vs FY2024
Share of revenue
3.3%
of $6.8B revenue
Rank by ad spend
#213
of 336 companies

Key facts

  • Ad spend is 2.1x its FY2015 level ($107M), faster than revenue (1.6x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +25.0% in FY2018; largest cut -3.7% in FY2016.
  • Ad spend has risen 9 years in a row.
  • Ad spend is 3.3% of revenue, up from 3.1% in FY2020.
  • McCormick spends more on advertising than 37% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-11-30): $63.8M FY2010 (ended 2010-11-30): $71.7M 2010 FY2011 (ended 2011-11-30): $77.2M FY2012 (ended 2012-11-30): $86.2M FY2013 (ended 2013-11-30): $85M 2013 FY2014 (ended 2014-11-30): $100M FY2015 (ended 2015-11-30): $107M FY2016 (ended 2016-11-30): $103M 2016 FY2017 (ended 2017-11-30): $118M FY2018 (ended 2018-11-30): $147M FY2019 (ended 2019-11-30): $151M 2019 FY2020 (ended 2020-11-30): $175M FY2021 (ended 2021-11-30): $183M FY2022 (ended 2022-11-30): $187M 2022 FY2023 (ended 2023-11-30): $198M FY2024 (ended 2024-11-30): $219M FY2025 (ended 2025-11-30): $225M 2025 $225M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2009 (ended 2009-11-30): 2.0% FY2010 (ended 2010-11-30): 2.1% 2010 FY2011 (ended 2011-11-30): 2.1% FY2012 (ended 2012-11-30): 2.1% FY2013 (ended 2013-11-30): 2.1% 2013 FY2014 (ended 2014-11-30): 2.4% FY2015 (ended 2015-11-30): 2.5% FY2016 (ended 2016-11-30): 2.3% 2016 FY2017 (ended 2017-11-30): 2.4% FY2018 (ended 2018-11-30): 2.8% FY2019 (ended 2019-11-30): 2.8% 2019 FY2020 (ended 2020-11-30): 3.1% FY2021 (ended 2021-11-30): 2.9% FY2022 (ended 2022-11-30): 2.9% 2022 FY2023 (ended 2023-11-30): 3.0% FY2024 (ended 2024-11-30): 3.3% FY2025 (ended 2025-11-30): 3.3% 2025 3.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Nov 30, 2025 $225M +2.9% $6.8B 3.3% AdvertisingExpense 10-K Jan 22, 2026
FY2024 Nov 30, 2024 $219M +10.4% $6.7B 3.3% AdvertisingExpense 10-K Jan 22, 2026
FY2023 Nov 30, 2023 $198M +5.8% $6.7B 3.0% AdvertisingExpense 10-K Jan 22, 2026
FY2022 Nov 30, 2022 $187M +2.5% $6.4B 2.9% AdvertisingExpense 10-K Jan 23, 2025
FY2021 Nov 30, 2021 $183M +4.5% $6.3B 2.9% AdvertisingExpense 10-K Jan 25, 2024
FY2020 Nov 30, 2020 $175M +15.9% $5.6B 3.1% AdvertisingExpense 10-K Jan 26, 2023
FY2019 Nov 30, 2019 $151M +2.4% $5.3B 2.8% AdvertisingExpense 10-K Jan 27, 2022
FY2018 Nov 30, 2018 $147M +25.0% $5.3B 2.8% AdvertisingExpense 10-K Jan 28, 2021
FY2017 Nov 30, 2017 $118M +14.5% $4.8B 2.4% AdvertisingExpense 10-K Jan 28, 2020
FY2016 Nov 30, 2016 $103M -3.7% $4.4B 2.3% AdvertisingExpense 10-K Jan 25, 2019
FY2015 Nov 30, 2015 $107M +6.4% $4.3B 2.5% AdvertisingExpense 10-K Jan 25, 2018
FY2014 Nov 30, 2014 $100M +18.1% $4.2B 2.4% AdvertisingExpense 10-K Jan 25, 2017
FY2013 Nov 30, 2013 $85M -1.4% $4.1B 2.1% AdvertisingExpense 10-K Jan 28, 2016
FY2012 Nov 30, 2012 $86.2M +11.7% $4B 2.1% AdvertisingExpense 10-K Jan 29, 2015
FY2011 Nov 30, 2011 $77.2M +7.7% $3.7B 2.1% AdvertisingExpense 10-K Jan 29, 2014
FY2010 Nov 30, 2010 $71.7M +12.4% $3.3B 2.1% AdvertisingExpense 10-K Jan 25, 2013
FY2009 Nov 30, 2009 $63.8M n/a $3.2B 2.0% AdvertisingExpense 10-K Jan 27, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to McCormick in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
210 Grand Canyon Education $229M 20.7% +7.9% FY2025
211 Garmin $229M 3.2% +19.3% FY2025
212 Neurocrine Biosciences $227M 7.9% +18.7% FY2025
213 McCormick $225M 3.3% +2.9% FY2025
214 Peloton Interactive $224M 9.2% -9.2% FY2026
215 Dexcom $224M 4.8% +15.2% FY2025
216 CDW $223M 1.0% +2.3% FY2025

Full ranking of 336 companies · Biggest increases #206 · Up 5+ years in a row #14

Questions

How much does McCormick spend on advertising?

McCormick spent $225M on advertising in fiscal 2025, the year ended Nov 30, 2025, according to its 10-K filed Jan 22, 2026.

What percentage of revenue does McCormick spend on advertising?

3.3% of revenue in fiscal 2025 ($225M of $6.8B). The median across the 336 companies tracked is 5.2%.

Is McCormick spending more on advertising?

Yes. Ad spend rose 2.9% in fiscal 2025 from fiscal 2024. It has risen 9 years in a row.

How does McCormick rank by advertising spend?

#213 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does McCormick's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jan 22, 2026
Accession number
0000063754-26-000037
Company
MCCORMICK & CO INC, CIK 63754, SIC 2090 (Miscellaneous Food Preparations & Kindred Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
McCormick advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jan 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/mccormick/advertising-spend/
Download
CSV, all years · CSV, all 336 companies