Amgen advertising spend, FY2025
Amgen (AMGN) reported $963M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.6% of revenue of $36.8B. Down 2.4% from FY2024.
Key facts
- Ad spend is 2.8x its FY2015 level ($346M), faster than revenue (1.7x).
- The highest year on file is FY2024 at $987M; FY2025 is 2% below it.
- Largest increase +52.6% in FY2024; largest cut -23.1% in FY2023.
- Ad spend is 2.6% of revenue, down from 3.8% in FY2020.
- Amgen spends more on advertising than 79% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $963M | -2.4% | $36.8B | 2.6% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2024 | Dec 31, 2024 | $987M | +52.6% | $33.4B | 3.0% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2023 | Dec 31, 2023 | $647M | -23.1% | $28.2B | 2.3% | AdvertisingExpense | 10-K Feb 13, 2026 |
| FY2022 | Dec 31, 2022 | $841M | -0.2% | $26.3B | 3.2% | AdvertisingExpense | 10-K Feb 14, 2025 |
| FY2021 | Dec 31, 2021 | $843M | -12.4% | $26B | 3.2% | AdvertisingExpense | 10-K Feb 14, 2024 |
| FY2020 | Dec 31, 2020 | $962M | +21.9% | $25.4B | 3.8% | AdvertisingExpense | 10-K Feb 9, 2023 |
| FY2019 | Dec 31, 2019 | $789M | +17.1% | $23.4B | 3.4% | AdvertisingExpense | 10-K Feb 16, 2022 |
| FY2018 | Dec 31, 2018 | $674M | +8.7% | $23.7B | 2.8% | AdvertisingExpense | 10-K Feb 9, 2021 |
| FY2017 | Dec 31, 2017 | $620M | +26.8% | $22.8B | 2.7% | AdvertisingExpense | 10-K Feb 12, 2020 |
| FY2016 | Dec 31, 2016 | $489M | +41.3% | $23B | 2.1% | AdvertisingExpense | 10-K Feb 13, 2019 |
| FY2015 | Dec 31, 2015 | $346M | n/a | $21.7B | 1.6% | AdvertisingExpense | 10-K Feb 13, 2018 |
| FY2010 | Dec 31, 2010 | $98M | +3.2% | $15.1B | 0.7% | AdvertisingExpense | 10-K Feb 25, 2011 |
| FY2009 | Dec 31, 2009 | $95M | +17.3% | $14.6B | 0.6% | AdvertisingExpense | 10-K Feb 25, 2011 |
| FY2008 | Dec 31, 2008 | $81M | n/a | $15B | 0.5% | AdvertisingExpense | 10-K Feb 25, 2011 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Amgen in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 67 | Marriott International | $999M | 3.8% | +0.6% | FY2025 |
| 68 | Lowe's | $978M | 1.1% | +6.2% | FY2026 |
| 69 | Carnival | $972M | 3.7% | +5.1% | FY2025 |
| 70 | CVS Health | $970M | 0.2% | -1.9% | FY2025 |
| 71 | Amgen | $963M | 2.6% | -2.4% | FY2025 |
| 72 | Tapestry | $963M | 12.0% | +29.3% | FY2026 |
| 73 | Mastercard | $929M | 2.8% | +14.0% | FY2025 |
Questions
How much does Amgen spend on advertising?
Amgen spent $963M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 13, 2026.
What percentage of revenue does Amgen spend on advertising?
2.6% of revenue in fiscal 2025 ($963M of $36.8B). The median across the 336 companies tracked is 5.2%.
Is Amgen spending more on advertising?
No. Ad spend fell 2.4% in fiscal 2025 from fiscal 2024.
How does Amgen rank by advertising spend?
#71 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Amgen's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 13, 2026
- Accession number
0000318154-26-000010- Company
- AMGEN INC, CIK 318154, SIC 2836 (Biological Products, (No Diagnostic Substances))
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Amgen advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/amgen/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies