Mastercard advertising spend, FY2025

Mastercard (MA) reported $929M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.8% of revenue of $32.8B. Up 14.0% from FY2024.

Ad spend, FY2025
$929M
year ended Dec 31, 2025
Change vs prior year
+14.0%
vs FY2024
Share of revenue
2.8%
of $32.8B revenue
Rank by ad spend
#73
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2015 level ($821M), slower than revenue (3.4x).
  • The highest year on file is FY2007 at $1B; FY2025 is 7% below it.
  • Largest increase +36.2% in FY2021; largest cut -29.7% in FY2020.
  • Ad spend is 2.8% of revenue, about the same as 2.8% in FY2020.
  • Mastercard spends more on advertising than 79% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2007 (ended 2007-12-31): $1B 2007 FY2008 (ended 2008-12-31): $935M FY2009 (ended 2009-12-31): $756M FY2010 (ended 2010-12-31): $782M 2010 FY2011 (ended 2011-12-31): $841M FY2012 (ended 2012-12-31): $775M FY2013 (ended 2013-12-31): $841M 2013 FY2014 (ended 2014-12-31): $862M FY2015 (ended 2015-12-31): $821M FY2016 (ended 2016-12-31): $811M 2016 FY2017 (ended 2017-12-31): $771M FY2018 (ended 2018-12-31): $907M FY2019 (ended 2019-12-31): $934M 2019 FY2020 (ended 2020-12-31): $657M FY2021 (ended 2021-12-31): $895M FY2022 (ended 2022-12-31): $789M 2022 FY2023 (ended 2023-12-31): $825M FY2024 (ended 2024-12-31): $815M FY2025 (ended 2025-12-31): $929M 2025 $929M

Ad spend as % of revenue

0% 10% 20% 30% FY2007 (ended 2007-12-31): 24.6% 2007 FY2008 (ended 2008-12-31): 18.7% FY2009 (ended 2009-12-31): 14.8% FY2010 (ended 2010-12-31): 14.1% 2010 FY2011 (ended 2011-12-31): 12.5% FY2012 (ended 2012-12-31): 10.5% FY2013 (ended 2013-12-31): 10.1% 2013 FY2014 (ended 2014-12-31): 9.1% FY2015 (ended 2015-12-31): 8.5% FY2016 (ended 2016-12-31): 7.5% 2016 FY2017 (ended 2017-12-31): 6.2% FY2018 (ended 2018-12-31): 4.2% FY2019 (ended 2019-12-31): 3.7% 2019 FY2020 (ended 2020-12-31): 2.8% FY2021 (ended 2021-12-31): 3.0% FY2022 (ended 2022-12-31): 3.5% 2022 FY2023 (ended 2023-12-31): 3.3% FY2024 (ended 2024-12-31): 2.9% FY2025 (ended 2025-12-31): 2.8% 2025 2.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $929M +14.0% $32.8B 2.8% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $815M -1.2% $28.2B 2.9% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $825M +4.6% $25.1B 3.3% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $789M -11.8% $22.2B 3.5% MarketingAndAdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $895M +36.2% $29.8B 3.0% MarketingAndAdvertisingExpense 10-K Feb 13, 2024
FY2020 Dec 31, 2020 $657M -29.7% $23.6B 2.8% MarketingAndAdvertisingExpense 10-K Feb 14, 2023
FY2019 Dec 31, 2019 $934M +3.0% $25B 3.7% MarketingAndAdvertisingExpense 10-K Feb 11, 2022
FY2018 Dec 31, 2018 $907M +17.6% $21.8B 4.2% MarketingAndAdvertisingExpense 10-K Feb 12, 2021
FY2017 Dec 31, 2017 $771M -4.9% $12.5B 6.2% MarketingAndAdvertisingExpense 10-K Feb 14, 2020
FY2016 Dec 31, 2016 $811M -1.2% $10.8B 7.5% MarketingAndAdvertisingExpense 10-K Feb 15, 2017
FY2015 Dec 31, 2015 $821M -4.8% $9.7B 8.5% MarketingAndAdvertisingExpense 10-K Feb 15, 2017
FY2014 Dec 31, 2014 $862M +2.5% $9.5B 9.1% MarketingAndAdvertisingExpense 10-K Feb 15, 2017
FY2013 Dec 31, 2013 $841M +8.5% $8.3B 10.1% MarketingAndAdvertisingExpense 10-K Feb 13, 2015
FY2012 Dec 31, 2012 $775M -7.8% $7.4B 10.5% MarketingAndAdvertisingExpense 10-K Feb 13, 2015
FY2011 Dec 31, 2011 $841M +7.5% $6.7B 12.5% MarketingAndAdvertisingExpense 10-K Feb 14, 2014
FY2010 Dec 31, 2010 $782M +3.4% $5.5B 14.1% MarketingAndAdvertisingExpense 10-K Feb 14, 2013
FY2009 Dec 31, 2009 $756M -19.1% $5.1B 14.8% MarketingAndAdvertisingExpense 10-K Feb 16, 2012
FY2008 Dec 31, 2008 $935M -6.6% $5B 18.7% MarketingAndAdvertisingExpense 10-K Feb 24, 2011
FY2007 Dec 31, 2007 $1B n/a $4.1B 24.6% MarketingAndAdvertisingExpense 10-K Feb 18, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Mastercard in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
70 CVS Health $970M 0.2% -1.9% FY2025
71 Amgen $963M 2.6% -2.4% FY2025
72 Tapestry $963M 12.0% +29.3% FY2026
73 Mastercard $929M 2.8% +14.0% FY2025
74 Hims & Hers Health $919M 39.2% +35.4% FY2025
75 Fox Corp $895M 5.2% +29.0% FY2026
76 StubHub $892M 51.1% +13.4% FY2025

Full ranking of 336 companies · Biggest increases #98

Questions

How much does Mastercard spend on advertising?

Mastercard spent $929M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does Mastercard spend on advertising?

2.8% of revenue in fiscal 2025 ($929M of $32.8B). The median across the 336 companies tracked is 5.2%.

Is Mastercard spending more on advertising?

Yes. Ad spend rose 14.0% in fiscal 2025 from fiscal 2024.

How does Mastercard rank by advertising spend?

#73 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Mastercard's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0001141391-26-000013
Company
Mastercard Inc, CIK 1141391, SIC 7389 (Services-Business Services, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Mastercard advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/mastercard/advertising-spend/
Download
CSV, all years · CSV, all 336 companies