Fox Corp advertising spend, FY2026
Fox Corp (FOXA) reported $895M of advertising expense for the fiscal year ended Jun 30, 2026. That is 5.2% of revenue of $17.1B. Up 29.0% from FY2025.
Key facts
- Ad spend is 1.6x its FY2021 level ($558M), faster than revenue (1.3x).
- FY2026 is the highest year on file, going back to FY2017.
- Largest increase +31.3% in FY2021; largest cut -5.0% in FY2024.
- Ad spend has risen 2 years in a row.
- Ad spend is 5.2% of revenue, up from 4.3% in FY2021.
- Fox Corp spends more on advertising than 78% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | $895M | +29.0% | $17.1B | 5.2% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2025 | Jun 30, 2025 | $694M | +7.4% | $16.3B | 4.3% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2024 | Jun 30, 2024 | $646M | -5.0% | $14B | 4.6% | AdvertisingExpense | 10-K Aug 6, 2026 |
| FY2023 | Jun 30, 2023 | $680M | -4.0% | $14.9B | 4.6% | AdvertisingExpense | 10-K Aug 6, 2025 |
| FY2022 | Jun 30, 2022 | $708M | +26.9% | $14B | 5.1% | AdvertisingExpense | 10-K Aug 8, 2024 |
| FY2021 | Jun 30, 2021 | $558M | +31.3% | $12.9B | 4.3% | AdvertisingExpense | 10-K Aug 11, 2023 |
| FY2020 | Jun 30, 2020 | $425M | +9.5% | $12.3B | 3.5% | AdvertisingExpense | 10-K Aug 12, 2022 |
| FY2019 | Jun 30, 2019 | $388M | -1.0% | $11.4B | 3.4% | AdvertisingExpense | 10-K Aug 10, 2021 |
| FY2018 | Jun 30, 2018 | $392M | +7.1% | $10.2B | 3.9% | AdvertisingExpense | 10-K Aug 10, 2020 |
| FY2017 | Jun 30, 2017 | $366M | n/a | $9.9B | 3.7% | AdvertisingExpense | 10-K Aug 9, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Fox Corp in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 74 | Hims & Hers Health | $919M | 39.2% | +35.4% | FY2025 |
| 75 | Fox Corp | $895M | 5.2% | +29.0% | FY2026 |
| 76 | StubHub | $892M | 51.1% | +13.4% | FY2025 |
| 77 | General Mills | $874M | 4.7% | +3.1% | FY2026 |
| 78 | Starbucks | $870M | 2.3% | +45.6% | FY2025 |
| 79 | Constellation Brands | $867M | 8.9% | -6.9% | FY2026 |
| 80 | PayPal | $867M | 2.6% | +51.0% | FY2025 |
Questions
How much does Fox Corp spend on advertising?
Fox Corp spent $895M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 6, 2026.
What percentage of revenue does Fox Corp spend on advertising?
5.2% of revenue in fiscal 2026 ($895M of $17.1B). The median across the 336 companies tracked is 5.2%.
Is Fox Corp spending more on advertising?
Yes. Ad spend rose 29.0% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.
How does Fox Corp rank by advertising spend?
#75 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Fox Corp's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Aug 6, 2026
- Accession number
0001628280-26-053960- Company
- Fox Corp, CIK 1754301, SIC 4833 (Television Broadcasting Stations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Fox Corp advertising spend, FY2017-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/fox/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies