Tapestry advertising spend, FY2026

Tapestry (TPR) reported $963M of advertising expense for the fiscal year ended Jun 27, 2026. That is 12.0% of revenue of $8B. Up 29.3% from FY2025.

Ad spend, FY2026
$963M
year ended Jun 27, 2026
Change vs prior year
+29.3%
vs FY2025
Share of revenue
12.0%
of $8B revenue
Rank by ad spend
#72
of 336 companies

Key facts

  • Ad spend is 4.8x its FY2016 level ($202M), faster than revenue (1.8x).
  • FY2026 is the highest year on file, going back to FY2008.
  • Largest increase +66.1% in FY2021; largest cut -12.7% in FY2009.
  • Ad spend has risen 6 years in a row.
  • Ad spend is 12.0% of revenue, up from 6.9% in FY2021.
  • Tapestry spends more on advertising than 79% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.3x the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2008 (ended 2008-06-28): $57.4M 2008 FY2009 (ended 2009-06-27): $50.1M FY2010 (ended 2010-07-03): $61.2M FY2011 (ended 2011-07-02): $75M 2011 FY2012 (ended 2012-06-30): $89.2M FY2013 (ended 2013-06-29): $103M FY2014 (ended 2014-06-28): $130M 2014 FY2015 (ended 2015-06-27): $161M FY2016 (ended 2016-07-02): $202M FY2017 (ended 2017-07-01): $178M 2017 FY2018 (ended 2018-06-30): $228M FY2019 (ended 2019-06-29): $247M FY2020 (ended 2020-06-27): $238M 2020 FY2021 (ended 2021-07-03): $395M FY2022 (ended 2022-07-02): $552M FY2023 (ended 2023-07-01): $571M 2023 FY2024 (ended 2024-06-29): $617M FY2025 (ended 2025-06-28): $745M FY2026 (ended 2026-06-27): $963M 2026 $963M

Ad spend as % of revenue

0% 5% 10% 15% FY2008 (ended 2008-06-28): 1.8% 2008 FY2009 (ended 2009-06-27): 1.6% FY2010 (ended 2010-07-03): 1.7% FY2011 (ended 2011-07-02): 1.8% 2011 FY2012 (ended 2012-06-30): 1.9% FY2013 (ended 2013-06-29): 2.0% FY2014 (ended 2014-06-28): 2.7% 2014 FY2015 (ended 2015-06-27): 3.8% FY2016 (ended 2016-07-02): 4.5% FY2017 (ended 2017-07-01): 4.0% 2017 FY2018 (ended 2018-06-30): 3.9% FY2019 (ended 2019-06-29): 4.1% FY2020 (ended 2020-06-27): 4.8% 2020 FY2021 (ended 2021-07-03): 6.9% FY2022 (ended 2022-07-02): 8.3% FY2023 (ended 2023-07-01): 8.6% 2023 FY2024 (ended 2024-06-29): 9.2% FY2025 (ended 2025-06-28): 10.6% FY2026 (ended 2026-06-27): 12.0% 2026 12.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 27, 2026 $963M +29.3% $8B 12.0% AdvertisingExpense 10-K Aug 13, 2026
FY2025 Jun 28, 2025 $745M +20.7% $7B 10.6% AdvertisingExpense 10-K Aug 13, 2026
FY2024 Jun 29, 2024 $617M +8.1% $6.7B 9.2% AdvertisingExpense 10-K Aug 13, 2026
FY2023 Jul 1, 2023 $571M +3.5% $6.7B 8.6% AdvertisingExpense 10-K Aug 14, 2025
FY2022 Jul 2, 2022 $552M +39.6% $6.7B 8.3% AdvertisingExpense 10-K Aug 15, 2024
FY2021 Jul 3, 2021 $395M +66.1% $5.7B 6.9% AdvertisingExpense 10-K Aug 17, 2023
FY2020 Jun 27, 2020 $238M -3.7% $5B 4.8% AdvertisingExpense 10-K Aug 18, 2022
FY2019 Jun 29, 2019 $247M +8.2% $6B 4.1% AdvertisingExpense 10-K Aug 19, 2021
FY2018 Jun 30, 2018 $228M +28.1% $5.9B 3.9% AdvertisingExpense 10-K Aug 13, 2020
FY2017 Jul 1, 2017 $178M -11.8% $4.5B 4.0% AdvertisingExpense 10-K Aug 15, 2019
FY2016 Jul 2, 2016 $202M +25.7% $4.5B 4.5% AdvertisingExpense 10-K Aug 16, 2018
FY2015 Jun 27, 2015 $161M +23.7% $4.2B 3.8% AdvertisingExpense 10-K Aug 18, 2017
FY2014 Jun 28, 2014 $130M +26.7% $4.8B 2.7% AdvertisingExpense 10-K Aug 19, 2016
FY2013 Jun 29, 2013 $103M +15.2% $5.1B 2.0% AdvertisingExpense 10-K Aug 14, 2015
FY2012 Jun 30, 2012 $89.2M +18.9% $4.8B 1.9% AdvertisingExpense 10-K Aug 15, 2014
FY2011 Jul 2, 2011 $75M +22.4% $4.2B 1.8% AdvertisingExpense 10-K Aug 22, 2013
FY2010 Jul 3, 2010 $61.2M +22.3% $3.6B 1.7% AdvertisingExpense 10-K Aug 22, 2012
FY2009 Jun 27, 2009 $50.1M -12.7% $3.2B 1.6% AdvertisingExpense 10-K Aug 19, 2011
FY2008 Jun 28, 2008 $57.4M n/a $3.2B 1.8% AdvertisingExpense 10-K Aug 25, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Tapestry in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
67 Marriott International $999M 3.8% +0.6% FY2025
68 Lowe's $978M 1.1% +6.2% FY2026
69 Carnival $972M 3.7% +5.1% FY2025
70 CVS Health $970M 0.2% -1.9% FY2025
71 Amgen $963M 2.6% -2.4% FY2025
72 Tapestry $963M 12.0% +29.3% FY2026
73 Mastercard $929M 2.8% +14.0% FY2025

Full ranking of 336 companies · Biggest increases #51 · Up 5+ years in a row #29

Questions

How much does Tapestry spend on advertising?

Tapestry spent $963M on advertising in fiscal 2026, the year ended Jun 27, 2026, according to its 10-K filed Aug 13, 2026.

What percentage of revenue does Tapestry spend on advertising?

12.0% of revenue in fiscal 2026 ($963M of $8B). The median across the 336 companies tracked is 5.2%.

Is Tapestry spending more on advertising?

Yes. Ad spend rose 29.3% in fiscal 2026 from fiscal 2025. It has risen 6 years in a row.

How does Tapestry rank by advertising spend?

#72 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Tapestry's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Aug 13, 2026
Accession number
0001116132-26-000018
Company
TAPESTRY, INC., CIK 1116132, SIC 3100 (Leather & Leather Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Tapestry advertising spend, FY2008-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/tapestry/advertising-spend/
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CSV, all years · CSV, all 336 companies