CVS Health advertising spend, FY2025

CVS Health (CVS) reported $970M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.2% of revenue of $402B. Down 1.9% from FY2024.

Ad spend, FY2025
$970M
year ended Dec 31, 2025
Change vs prior year
-1.9%
vs FY2024
Share of revenue
0.2%
of $402B revenue
Rank by ad spend
#70
of 336 companies

Key facts

  • Ad spend is 4.4x its FY2015 level ($221M), faster than revenue (2.6x).
  • The highest year on file is FY2024 at $989M; FY2025 is 2% below it.
  • Largest increase +58.3% in FY2018; largest cut -26.2% in FY2010.
  • Ad spend is 0.2% of revenue, about the same as 0.2% in FY2020.
  • CVS Health spends more on advertising than 79% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2008 (ended 2008-12-31): $324M FY2009 (ended 2009-12-31): $317M FY2010 (ended 2010-12-31): $234M 2010 FY2011 (ended 2011-12-31): $211M FY2012 (ended 2012-12-31): $221M FY2013 (ended 2013-12-31): $177M 2013 FY2014 (ended 2014-12-31): $212M FY2015 (ended 2015-12-31): $221M FY2016 (ended 2016-12-31): $216M 2016 FY2017 (ended 2017-12-31): $230M FY2018 (ended 2018-12-31): $364M FY2019 (ended 2019-12-31): $396M 2019 FY2020 (ended 2020-12-31): $613M FY2021 (ended 2021-12-31): $707M FY2022 (ended 2022-12-31): $745M 2022 FY2023 (ended 2023-12-31): $985M FY2024 (ended 2024-12-31): $989M FY2025 (ended 2025-12-31): $970M 2025 $970M

Ad spend as % of revenue

0.0% 0.1% 0.2% 0.3% 0.4% FY2008 (ended 2008-12-31): 0.4% FY2009 (ended 2009-12-31): 0.3% FY2010 (ended 2010-12-31): 0.2% 2010 FY2011 (ended 2011-12-31): 0.2% FY2012 (ended 2012-12-31): 0.2% FY2013 (ended 2013-12-31): 0.1% 2013 FY2014 (ended 2014-12-31): 0.2% FY2015 (ended 2015-12-31): 0.1% FY2016 (ended 2016-12-31): 0.1% 2016 FY2017 (ended 2017-12-31): 0.1% FY2018 (ended 2018-12-31): 0.2% FY2019 (ended 2019-12-31): 0.2% 2019 FY2020 (ended 2020-12-31): 0.2% FY2021 (ended 2021-12-31): 0.2% FY2022 (ended 2022-12-31): 0.2% 2022 FY2023 (ended 2023-12-31): 0.3% FY2024 (ended 2024-12-31): 0.3% FY2025 (ended 2025-12-31): 0.2% 2025 0.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $970M -1.9% $402B 0.2% AdvertisingExpense 10-K Feb 10, 2026
FY2024 Dec 31, 2024 $989M +0.4% $373B 0.3% AdvertisingExpense 10-K Feb 10, 2026
FY2023 Dec 31, 2023 $985M +32.2% $358B 0.3% AdvertisingExpense 10-K Feb 10, 2026
FY2022 Dec 31, 2022 $745M +5.4% $322B 0.2% AdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $707M +15.3% $292B 0.2% AdvertisingExpense 10-K Feb 7, 2024
FY2020 Dec 31, 2020 $613M +54.8% $269B 0.2% AdvertisingExpense 10-K Feb 8, 2023
FY2019 Dec 31, 2019 $396M +8.8% $257B 0.2% AdvertisingExpense 10-K Feb 9, 2022
FY2018 Dec 31, 2018 $364M +58.3% $195B 0.2% AdvertisingExpense 10-K Feb 16, 2021
FY2017 Dec 31, 2017 $230M +6.5% $185B 0.1% AdvertisingExpense 10-K Feb 18, 2020
FY2016 Dec 31, 2016 $216M -2.3% $178B 0.1% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $221M +4.2% $153B 0.1% AdvertisingExpense 10-K Feb 14, 2018
FY2014 Dec 31, 2014 $212M +19.8% $139B 0.2% AdvertisingExpense 10-K Feb 9, 2017
FY2013 Dec 31, 2013 $177M -19.9% $127B 0.1% AdvertisingExpense 10-K Feb 9, 2016
FY2012 Dec 31, 2012 $221M +4.7% $123B 0.2% AdvertisingExpense 10-K Feb 10, 2015
FY2011 Dec 31, 2011 $211M -9.8% $107B 0.2% AdvertisingExpense 10-K Feb 11, 2014
FY2010 Dec 31, 2010 $234M -26.2% $95.8B 0.2% AdvertisingExpense 10-K Feb 15, 2013
FY2009 Dec 31, 2009 $317M -2.2% $98.2B 0.3% AdvertisingExpense 10-K Feb 17, 2012
FY2008 Dec 31, 2008 $324M n/a $87.5B 0.4% AdvertisingExpense 10-K Feb 18, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to CVS Health in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
66 Gilead Sciences $1B 3.4% +15.1% FY2025
67 Marriott International $999M 3.8% +0.6% FY2025
68 Lowe's $978M 1.1% +6.2% FY2026
69 Carnival $972M 3.7% +5.1% FY2025
70 CVS Health $970M 0.2% -1.9% FY2025
71 Amgen $963M 2.6% -2.4% FY2025
72 Tapestry $963M 12.0% +29.3% FY2026

Full ranking of 336 companies · Biggest cuts #78 · Lowest ad-to-revenue #3

Questions

How much does CVS Health spend on advertising?

CVS Health spent $970M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 10, 2026.

What percentage of revenue does CVS Health spend on advertising?

0.2% of revenue in fiscal 2025 ($970M of $402B). The median across the 336 companies tracked is 5.2%.

Is CVS Health spending more on advertising?

No. Ad spend fell 1.9% in fiscal 2025 from fiscal 2024.

How does CVS Health rank by advertising spend?

#70 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does CVS Health's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 10, 2026
Accession number
0000064803-26-000010
Company
CVS HEALTH Corp, CIK 64803, SIC 5912 (Retail-Drug Stores and Proprietary Stores)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
CVS Health advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cvs-health/advertising-spend/
Download
CSV, all years · CSV, all 336 companies