Lowe's advertising spend, FY2026

Lowe's (LOW) reported $978M of advertising expense for the fiscal year ended Jan 30, 2026. That is 1.1% of revenue of $86.3B. Up 6.2% from FY2025.

Ad spend, FY2026
$978M
year ended Jan 30, 2026
Change vs prior year
+6.2%
vs FY2025
Share of revenue
1.1%
of $86.3B revenue
Rank by ad spend
#68
of 336 companies

Key facts

  • Ad spend is 1.3x its FY2016 level ($769M), slower than revenue (1.5x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +16.1% in FY2017; largest cut -9.6% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 1.1% of revenue, up from 0.9% in FY2021.
  • Lowe's spends more on advertising than 80% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $250M $500M $750M $1B FY2009 (ended 2009-01-30): $789M FY2010 (ended 2010-01-29): $750M FY2011 (ended 2011-01-28): $790M 2011 FY2012 (ended 2012-02-03): $803M FY2013 (ended 2013-02-01): $809M FY2014 (ended 2014-01-31): $811M 2014 FY2015 (ended 2015-01-30): $819M FY2016 (ended 2016-01-29): $769M FY2017 (ended 2017-02-03): $893M 2017 FY2018 (ended 2018-02-02): $968M FY2019 (ended 2019-02-01): $963M FY2020 (ended 2020-01-31): $871M 2020 FY2021 (ended 2021-01-29): $798M FY2022 (ended 2022-01-28): $877M FY2023 (ended 2023-02-03): $869M 2023 FY2024 (ended 2024-02-02): $831M FY2025 (ended 2025-01-31): $921M FY2026 (ended 2026-01-30): $978M 2026 $978M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2009 (ended 2009-01-30): 1.6% FY2010 (ended 2010-01-29): 1.6% FY2011 (ended 2011-01-28): 1.6% 2011 FY2012 (ended 2012-02-03): 1.6% FY2013 (ended 2013-02-01): 1.6% FY2014 (ended 2014-01-31): 1.5% 2014 FY2015 (ended 2015-01-30): 1.5% FY2016 (ended 2016-01-29): 1.3% FY2017 (ended 2017-02-03): 1.4% 2017 FY2018 (ended 2018-02-02): 1.4% FY2019 (ended 2019-02-01): 1.4% FY2020 (ended 2020-01-31): 1.2% 2020 FY2021 (ended 2021-01-29): 0.9% FY2022 (ended 2022-01-28): 0.9% FY2023 (ended 2023-02-03): 0.9% 2023 FY2024 (ended 2024-02-02): 1.0% FY2025 (ended 2025-01-31): 1.1% FY2026 (ended 2026-01-30): 1.1% 2026 1.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jan 30, 2026 $978M +6.2% $86.3B 1.1% AdvertisingExpense 10-K Mar 23, 2026
FY2025 Jan 31, 2025 $921M +10.8% $83.7B 1.1% AdvertisingExpense 10-K Mar 23, 2026
FY2024 Feb 2, 2024 $831M -4.4% $86.4B 1.0% AdvertisingExpense 10-K Mar 23, 2026
FY2023 Feb 3, 2023 $869M -0.9% $97.1B 0.9% AdvertisingExpense 10-K Mar 24, 2025
FY2022 Jan 28, 2022 $877M +9.9% $96.3B 0.9% AdvertisingExpense 10-K Mar 25, 2024
FY2021 Jan 29, 2021 $798M -8.4% $89.6B 0.9% AdvertisingExpense 10-K Mar 27, 2023
FY2020 Jan 31, 2020 $871M -9.6% $72.1B 1.2% AdvertisingExpense 10-K Mar 21, 2022
FY2019 Feb 1, 2019 $963M -0.5% $71.3B 1.4% AdvertisingExpense 10-K Mar 22, 2021
FY2018 Feb 2, 2018 $968M +8.4% $68.6B 1.4% AdvertisingExpense 10-K Mar 23, 2020
FY2017 Feb 3, 2017 $893M +16.1% $65B 1.4% AdvertisingExpense 10-K Apr 2, 2019
FY2016 Jan 29, 2016 $769M -6.1% $59.1B 1.3% AdvertisingExpense 10-K Apr 2, 2018
FY2015 Jan 30, 2015 $819M +1.0% $56.2B 1.5% AdvertisingExpense 10-K Apr 4, 2017
FY2014 Jan 31, 2014 $811M +0.2% $53.4B 1.5% AdvertisingExpense 10-K Mar 29, 2016
FY2013 Feb 1, 2013 $809M +0.7% $50.5B 1.6% AdvertisingExpense 10-K Mar 31, 2015
FY2012 Feb 3, 2012 $803M +1.6% $50.2B 1.6% AdvertisingExpense 10-K Mar 31, 2014
FY2011 Jan 28, 2011 $790M +5.3% $48.8B 1.6% AdvertisingExpense 10-K Apr 2, 2013
FY2010 Jan 29, 2010 $750M -4.9% $47.2B 1.6% AdvertisingExpense 10-K/A Apr 10, 2012
FY2009 Jan 30, 2009 $789M n/a $48.2B 1.6% AdvertisingExpense 10-K Mar 29, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Lowe's in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
66 Gilead Sciences $1B 3.4% +15.1% FY2025
67 Marriott International $999M 3.8% +0.6% FY2025
68 Lowe's $978M 1.1% +6.2% FY2026
69 Carnival $972M 3.7% +5.1% FY2025
70 CVS Health $970M 0.2% -1.9% FY2025
71 Amgen $963M 2.6% -2.4% FY2025
72 Tapestry $963M 12.0% +29.3% FY2026

Full ranking of 336 companies · Biggest increases #165 · Lowest ad-to-revenue #36

Questions

How much does Lowe's spend on advertising?

Lowe's spent $978M on advertising in fiscal 2026, the year ended Jan 30, 2026, according to its 10-K filed Mar 23, 2026.

What percentage of revenue does Lowe's spend on advertising?

1.1% of revenue in fiscal 2026 ($978M of $86.3B). The median across the 336 companies tracked is 5.2%.

Is Lowe's spending more on advertising?

Yes. Ad spend rose 6.2% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Lowe's rank by advertising spend?

#68 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Lowe's's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 23, 2026
Accession number
0000060667-26-000029
Company
LOWES COMPANIES INC, CIK 60667, SIC 5211 (Retail-Lumber & Other Building Materials Dealers)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Lowe's advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lowes-companies/advertising-spend/
Download
CSV, all years · CSV, all 336 companies