Teladoc Health advertising spend, FY2025

Teladoc Health (TDOC) reported $546M of advertising expense for the fiscal year ended Dec 31, 2025. That is 21.6% of revenue of $2.5B. Down 8.2% from FY2024.

Ad spend, FY2025
$546M
year ended Dec 31, 2025
Change vs prior year
-8.2%
vs FY2024
Share of revenue
21.6%
of $2.5B revenue
Rank by ad spend
#119
of 336 companies

Key facts

  • The highest year on file is FY2023 at $614M; FY2025 is 11% below it.
  • Largest increase +188.3% in FY2015; largest cut -8.2% in FY2025.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 21.6% of revenue, up from 15.1% in FY2020.
  • Teladoc Health spends more on advertising than 65% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.2x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2013 (ended 2013-12-31): $3M 2013 FY2014 (ended 2014-12-31): $6M FY2015 (ended 2015-12-31): $17.3M 2015 FY2016 (ended 2016-12-31): $29.5M FY2017 (ended 2017-12-31): $45.1M 2017 FY2018 (ended 2018-12-31): $70.6M FY2019 (ended 2019-12-31): $88.8M 2019 FY2020 (ended 2020-12-31): $165M FY2021 (ended 2021-12-31): $297M 2021 FY2022 (ended 2022-12-31): $504M FY2023 (ended 2023-12-31): $614M 2023 FY2024 (ended 2024-12-31): $594M FY2025 (ended 2025-12-31): $546M 2025 $546M

Ad spend as % of revenue

0% 10% 20% 30% FY2013 (ended 2013-12-31): 15.1% 2013 FY2014 (ended 2014-12-31): 13.8% FY2015 (ended 2015-12-31): 22.4% 2015 FY2016 (ended 2016-12-31): 24.0% FY2017 (ended 2017-12-31): 19.3% 2017 FY2018 (ended 2018-12-31): 16.9% FY2019 (ended 2019-12-31): 16.0% 2019 FY2020 (ended 2020-12-31): 15.1% FY2021 (ended 2021-12-31): 14.6% 2021 FY2022 (ended 2022-12-31): 20.9% FY2023 (ended 2023-12-31): 23.6% 2023 FY2024 (ended 2024-12-31): 23.1% FY2025 (ended 2025-12-31): 21.6% 2025 21.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $546M -8.2% $2.5B 21.6% AdvertisingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $594M -3.2% $2.6B 23.1% AdvertisingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $614M +21.8% $2.6B 23.6% AdvertisingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $504M +69.7% $2.4B 20.9% AdvertisingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $297M +80.0% $2B 14.6% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $165M +85.8% $1.1B 15.1% AdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $88.8M +25.8% $553M 16.0% AdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $70.6M +56.5% $418M 16.9% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $45.1M +52.9% $233M 19.3% AdvertisingExpense 10-K Feb 26, 2020
FY2016 Dec 31, 2016 $29.5M +70.5% $123M 24.0% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Dec 31, 2015 $17.3M +188.3% $77.4M 22.4% AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $6M +100.0% $43.5M 13.8% AdvertisingExpense 10-K Mar 1, 2017
FY2013 Dec 31, 2013 $3M n/a $19.9M 15.1% AdvertisingExpense 10-K Mar 3, 2016

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Teladoc Health in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
115 Domino's Pizza $559M 11.3% +9.7% FY2025
116 Signet Jewelers $555M 8.1% -0.9% FY2026
117 Williams-Sonoma $553M 7.1% -2.7% FY2026
118 Match Group $550M 15.8% +0.7% FY2025
119 Teladoc Health $546M 21.6% -8.2% FY2025
120 News Corp $545M 6.0% +7.9% FY2026
121 Albertsons Companies $525M 0.6% -1.0% FY2026

Full ranking of 336 companies · Biggest cuts #37 · Highest ad-to-revenue #31

Questions

How much does Teladoc Health spend on advertising?

Teladoc Health spent $546M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does Teladoc Health spend on advertising?

21.6% of revenue in fiscal 2025 ($546M of $2.5B). The median across the 336 companies tracked is 5.2%.

Is Teladoc Health spending more on advertising?

No. Ad spend fell 8.2% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Teladoc Health rank by advertising spend?

#119 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Teladoc Health's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001477449-26-000012
Company
Teladoc Health, Inc., CIK 1477449, SIC 8011 (Services-Offices & Clinics of Doctors of Medicine)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Teladoc Health advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/teladoc-health/advertising-spend/
Download
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