News Corp advertising spend, FY2026

News Corp (NWSA) reported $545M of advertising expense for the fiscal year ended Jun 30, 2026. That is 6.0% of revenue of $9B. Up 7.9% from FY2025.

Ad spend, FY2026
$545M
year ended Jun 30, 2026
Change vs prior year
+7.9%
vs FY2025
Share of revenue
6.0%
of $9B revenue
Rank by ad spend
#120
of 336 companies

Key facts

  • Ad spend is 10% below its FY2016 level ($607M), while revenue grew 1.1x.
  • The highest year on file is FY2019 at $669M; FY2026 is 19% below it.
  • Largest increase +19.9% in FY2015; largest cut -23.0% in FY2023.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 6.0% of revenue, up from 5.9% in FY2021.
  • News Corp spends more on advertising than 64% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M $800M FY2012 (ended 2012-06-30): $466M 2012 FY2013 (ended 2013-06-30): $442M FY2014 (ended 2014-06-30): $442M 2014 FY2015 (ended 2015-06-30): $530M FY2016 (ended 2016-06-30): $607M 2016 FY2017 (ended 2017-06-30): $587M FY2018 (ended 2018-06-30): $663M 2018 FY2019 (ended 2019-06-30): $669M FY2020 (ended 2020-06-30): $525M 2020 FY2021 (ended 2021-06-30): $550M FY2022 (ended 2022-06-30): $596M 2022 FY2023 (ended 2023-06-30): $459M FY2024 (ended 2024-06-30): $491M 2024 FY2025 (ended 2025-06-30): $505M FY2026 (ended 2026-06-30): $545M 2026 $545M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2012 (ended 2012-06-30): 5.4% 2012 FY2013 (ended 2013-06-30): 5.0% FY2014 (ended 2014-06-30): 5.2% 2014 FY2015 (ended 2015-06-30): 6.2% FY2016 (ended 2016-06-30): 7.3% 2016 FY2017 (ended 2017-06-30): 7.2% FY2018 (ended 2018-06-30): 7.3% 2018 FY2019 (ended 2019-06-30): 6.6% FY2020 (ended 2020-06-30): 5.8% 2020 FY2021 (ended 2021-06-30): 5.9% FY2022 (ended 2022-06-30): 5.7% 2022 FY2023 (ended 2023-06-30): 5.7% FY2024 (ended 2024-06-30): 6.0% 2024 FY2025 (ended 2025-06-30): 6.0% FY2026 (ended 2026-06-30): 6.0% 2026 6.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 30, 2026 $545M +7.9% $9B 6.0% AdvertisingExpense 10-K Aug 7, 2026
FY2025 Jun 30, 2025 $505M +2.9% $8.5B 6.0% AdvertisingExpense 10-K Aug 7, 2026
FY2024 Jun 30, 2024 $491M +7.0% $8.3B 6.0% AdvertisingExpense 10-K Aug 7, 2026
FY2023 Jun 30, 2023 $459M -23.0% $8B 5.7% AdvertisingExpense 10-K Aug 6, 2025
FY2022 Jun 30, 2022 $596M +8.4% $10.4B 5.7% AdvertisingExpense 10-K Aug 13, 2024
FY2021 Jun 30, 2021 $550M +4.8% $9.4B 5.9% AdvertisingExpense 10-K Aug 15, 2023
FY2020 Jun 30, 2020 $525M -21.5% $9B 5.8% AdvertisingExpense 10-K Aug 12, 2022
FY2019 Jun 30, 2019 $669M +0.9% $10.1B 6.6% AdvertisingExpense 10-K Aug 10, 2021
FY2018 Jun 30, 2018 $663M +12.9% $9B 7.3% AdvertisingExpense 10-K Aug 11, 2020
FY2017 Jun 30, 2017 $587M -3.3% $8.1B 7.2% AdvertisingExpense 10-K Aug 13, 2019
FY2016 Jun 30, 2016 $607M +14.5% $8.3B 7.3% AdvertisingExpense 10-K Aug 15, 2018
FY2015 Jun 30, 2015 $530M +19.9% $8.5B 6.2% AdvertisingExpense 10-K Aug 14, 2017
FY2014 Jun 30, 2014 $442M 0.0% $8.5B 5.2% AdvertisingExpense 10-K Aug 12, 2016
FY2013 Jun 30, 2013 $442M -5.2% $8.9B 5.0% AdvertisingExpense 10-K Aug 13, 2015
FY2012 Jun 30, 2012 $466M n/a $8.7B 5.4% AdvertisingExpense 10-K Aug 14, 2014

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to News Corp in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
115 Domino's Pizza $559M 11.3% +9.7% FY2025
116 Signet Jewelers $555M 8.1% -0.9% FY2026
117 Williams-Sonoma $553M 7.1% -2.7% FY2026
118 Match Group $550M 15.8% +0.7% FY2025
119 Teladoc Health $546M 21.6% -8.2% FY2025
120 News Corp $545M 6.0% +7.9% FY2026
121 Albertsons Companies $525M 0.6% -1.0% FY2026

Full ranking of 336 companies · Biggest increases #150

Questions

How much does News Corp spend on advertising?

News Corp spent $545M on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Aug 7, 2026.

What percentage of revenue does News Corp spend on advertising?

6.0% of revenue in fiscal 2026 ($545M of $9B). The median across the 336 companies tracked is 5.2%.

Is News Corp spending more on advertising?

Yes. Ad spend rose 7.9% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.

How does News Corp rank by advertising spend?

#120 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does News Corp's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Aug 7, 2026
Accession number
0001564708-26-000175
Company
NEWS CORP, CIK 1564708, SIC 2711 (Newspapers: Publishing or Publishing & Printing)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
News Corp advertising spend, FY2012-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 7, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/news/advertising-spend/
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CSV, all years · CSV, all 336 companies