J.M. Smucker advertising spend, FY2026

J.M. Smucker (SJM) reported $179M of advertising expense for the fiscal year ended Apr 30, 2026. That is 2.0% of revenue of $9.1B. Down 0.9% from FY2025.

Ad spend, FY2026
$179M
year ended Apr 30, 2026
Change vs prior year
-0.9%
vs FY2025
Share of revenue
2.0%
of $9.1B revenue
Rank by ad spend
#236
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2016 level ($170M).
  • The highest year on file is FY2019 at $238M; FY2026 is 25% below it.
  • Largest increase +68.8% in FY2010; largest cut -21.3% in FY2022.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 2.0% of revenue, down from 2.8% in FY2021.
  • J.M. Smucker spends more on advertising than 30% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-04-30): $77.4M FY2010 (ended 2010-04-30): $131M FY2011 (ended 2011-04-30): $115M 2011 FY2012 (ended 2012-04-30): $120M FY2013 (ended 2013-04-30): $132M FY2014 (ended 2014-04-30): $125M 2014 FY2015 (ended 2015-04-30): $107M FY2016 (ended 2016-04-30): $170M FY2017 (ended 2017-04-30): $170M 2017 FY2018 (ended 2018-04-30): $194M FY2019 (ended 2019-04-30): $238M FY2020 (ended 2020-04-30): $199M 2020 FY2021 (ended 2021-04-30): $224M FY2022 (ended 2022-04-30): $177M FY2023 (ended 2023-04-30): $160M 2023 FY2024 (ended 2024-04-30): $183M FY2025 (ended 2025-04-30): $181M FY2026 (ended 2026-04-30): $179M 2026 $179M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2009 (ended 2009-04-30): n/a FY2010 (ended 2010-04-30): n/a FY2011 (ended 2011-04-30): n/a 2011 FY2012 (ended 2012-04-30): n/a FY2013 (ended 2013-04-30): n/a FY2014 (ended 2014-04-30): n/a 2014 FY2015 (ended 2015-04-30): n/a FY2016 (ended 2016-04-30): n/a FY2017 (ended 2017-04-30): 2.3% 2017 FY2018 (ended 2018-04-30): 2.6% FY2019 (ended 2019-04-30): 3.0% FY2020 (ended 2020-04-30): 2.5% 2020 FY2021 (ended 2021-04-30): 2.8% FY2022 (ended 2022-04-30): 2.2% FY2023 (ended 2023-04-30): 1.9% 2023 FY2024 (ended 2024-04-30): 2.2% FY2025 (ended 2025-04-30): 2.1% FY2026 (ended 2026-04-30): 2.0% 2026 2.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Apr 30, 2026 $179M -0.9% $9.1B 2.0% AdvertisingExpense 10-K Jun 9, 2026
FY2025 Apr 30, 2025 $181M -0.8% $8.7B 2.1% AdvertisingExpense 10-K Jun 9, 2026
FY2024 Apr 30, 2024 $183M +13.8% $8.2B 2.2% AdvertisingExpense 10-K Jun 9, 2026
FY2023 Apr 30, 2023 $160M -9.2% $8.5B 1.9% AdvertisingExpense 10-K Jun 18, 2025
FY2022 Apr 30, 2022 $177M -21.3% $8B 2.2% AdvertisingExpense 10-K Jun 18, 2024
FY2021 Apr 30, 2021 $224M +13.0% $8B 2.8% AdvertisingExpense 10-K Jun 20, 2023
FY2020 Apr 30, 2020 $199M -16.4% $7.8B 2.5% AdvertisingExpense 10-K Jun 16, 2022
FY2019 Apr 30, 2019 $238M +22.3% $7.8B 3.0% AdvertisingExpense 10-K Jun 17, 2021
FY2018 Apr 30, 2018 $194M +14.4% $7.4B 2.6% AdvertisingExpense 10-K Jun 19, 2020
FY2017 Apr 30, 2017 $170M -0.3% $7.4B 2.3% AdvertisingExpense 10-K Jun 17, 2019
FY2016 Apr 30, 2016 $170M +59.2% n/a n/a AdvertisingExpense 10-K Jun 18, 2018
FY2015 Apr 30, 2015 $107M -14.2% n/a n/a AdvertisingExpense 10-K Jun 19, 2017
FY2014 Apr 30, 2014 $125M -5.2% n/a n/a AdvertisingExpense 10-K Jun 21, 2016
FY2013 Apr 30, 2013 $132M +10.0% n/a n/a AdvertisingExpense 10-K Jun 25, 2015
FY2012 Apr 30, 2012 $120M +3.9% n/a n/a AdvertisingExpense 10-K Jun 23, 2014
FY2011 Apr 30, 2011 $115M -11.9% n/a n/a AdvertisingExpense 10-K Jun 21, 2013
FY2010 Apr 30, 2010 $131M +68.8% n/a n/a AdvertisingExpense 10-K Jun 25, 2012
FY2009 Apr 30, 2009 $77.4M n/a n/a n/a AdvertisingExpense 10-K Jun 28, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to J.M. Smucker in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
233 CarGurus $183M 20.2% +13.9% FY2025
234 Workday $181M 1.9% -11.3% FY2026
235 Darden Restaurants $180M 1.4% +6.2% FY2026
236 J.M. Smucker $179M 2.0% -0.9% FY2026
237 Hewlett Packard Enterprise $179M 0.5% +53.0% FY2025
238 LegalZoom $176M 23.2% +11.4% FY2025
239 Revolve Group $175M 14.3% +4.9% FY2025

Full ranking of 336 companies · Biggest cuts #88

Questions

How much does J.M. Smucker spend on advertising?

J.M. Smucker spent $179M on advertising in fiscal 2026, the year ended Apr 30, 2026, according to its 10-K filed Jun 9, 2026.

What percentage of revenue does J.M. Smucker spend on advertising?

2.0% of revenue in fiscal 2026 ($179M of $9.1B). The median across the 336 companies tracked is 5.2%.

Is J.M. Smucker spending more on advertising?

No. Ad spend fell 0.9% in fiscal 2026 from fiscal 2025. It has fallen 2 years in a row.

How does J.M. Smucker rank by advertising spend?

#236 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does J.M. Smucker's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Jun 9, 2026
Accession number
0000091419-26-000050
Company
J M SMUCKER Co, CIK 91419, SIC 2033 (Canned, Fruits, Veg, Preserves, Jams & Jellies)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
J.M. Smucker advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jun 9, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/j-m-smucker/advertising-spend/
Download
CSV, all years · CSV, all 336 companies