Hewlett Packard Enterprise advertising spend, FY2025

Hewlett Packard Enterprise (HPE) reported $179M of advertising expense for the fiscal year ended Oct 31, 2025. That is 0.5% of revenue of $34.3B. Up 53.0% from FY2024.

Ad spend, FY2025
$179M
year ended Oct 31, 2025
Change vs prior year
+53.0%
vs FY2024
Share of revenue
0.5%
of $34.3B revenue
Rank by ad spend
#237
of 336 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($147M), faster than revenue (1.1x).
  • The highest year on file is FY2017 at $255M; FY2025 is 30% below it.
  • Largest increase +53.0% in FY2025; largest cut -33.2% in FY2015.
  • Ad spend is 0.5% of revenue, about the same as 0.5% in FY2020.
  • Hewlett Packard Enterprise spends more on advertising than 30% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2013 (ended 2013-10-31): $157M 2013 FY2014 (ended 2014-10-31): $220M FY2015 (ended 2015-10-31): $147M 2015 FY2016 (ended 2016-10-31): $215M FY2017 (ended 2017-10-31): $255M 2017 FY2018 (ended 2018-10-31): $193M FY2019 (ended 2019-10-31): $188M 2019 FY2020 (ended 2020-10-31): $143M FY2021 (ended 2021-10-31): $188M 2021 FY2022 (ended 2022-10-31): $179M FY2023 (ended 2023-10-31): $173M 2023 FY2024 (ended 2024-10-31): $117M FY2025 (ended 2025-10-31): $179M 2025 $179M

Ad spend as % of revenue

0.0% 0.3% 0.5% 0.8% 1.0% FY2013 (ended 2013-10-31): 0.3% 2013 FY2014 (ended 2014-10-31): 0.4% FY2015 (ended 2015-10-31): 0.5% 2015 FY2016 (ended 2016-10-31): 0.7% FY2017 (ended 2017-10-31): 0.9% 2017 FY2018 (ended 2018-10-31): 0.6% FY2019 (ended 2019-10-31): 0.6% 2019 FY2020 (ended 2020-10-31): 0.5% FY2021 (ended 2021-10-31): 0.7% 2021 FY2022 (ended 2022-10-31): 0.6% FY2023 (ended 2023-10-31): 0.6% 2023 FY2024 (ended 2024-10-31): 0.4% FY2025 (ended 2025-10-31): 0.5% 2025 0.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Oct 31, 2025 $179M +53.0% $34.3B 0.5% AdvertisingExpense 10-K Dec 18, 2025
FY2024 Oct 31, 2024 $117M -32.4% $30.1B 0.4% AdvertisingExpense 10-K Dec 18, 2025
FY2023 Oct 31, 2023 $173M -3.4% $29.1B 0.6% AdvertisingExpense 10-K Dec 18, 2025
FY2022 Oct 31, 2022 $179M -4.8% $28.5B 0.6% AdvertisingExpense 10-K Dec 19, 2024
FY2021 Oct 31, 2021 $188M +31.5% $27.8B 0.7% AdvertisingExpense 10-K Dec 22, 2023
FY2020 Oct 31, 2020 $143M -23.9% $27B 0.5% AdvertisingExpense 10-K Dec 8, 2022
FY2019 Oct 31, 2019 $188M -2.6% $29.1B 0.6% AdvertisingExpense 10-K Dec 10, 2021
FY2018 Oct 31, 2018 $193M -24.3% $30.9B 0.6% AdvertisingExpense 10-K Dec 10, 2020
FY2017 Oct 31, 2017 $255M +18.6% $28.9B 0.9% AdvertisingExpense 10-K Dec 13, 2019
FY2016 Oct 31, 2016 $215M +46.3% $30.3B 0.7% AdvertisingExpense 10-K Dec 12, 2018
FY2015 Oct 31, 2015 $147M -33.2% $31.1B 0.5% AdvertisingExpense 10-K Dec 15, 2017
FY2014 Oct 31, 2014 $220M +40.1% $55.1B 0.4% AdvertisingExpense 10-K Dec 15, 2016
FY2013 Oct 31, 2013 $157M n/a $57.4B 0.3% AdvertisingExpense 10-K Dec 17, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Hewlett Packard Enterprise in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
233 CarGurus $183M 20.2% +13.9% FY2025
234 Workday $181M 1.9% -11.3% FY2026
235 Darden Restaurants $180M 1.4% +6.2% FY2026
236 J.M. Smucker $179M 2.0% -0.9% FY2026
237 Hewlett Packard Enterprise $179M 0.5% +53.0% FY2025
238 LegalZoom $176M 23.2% +11.4% FY2025
239 Revolve Group $175M 14.3% +4.9% FY2025

Full ranking of 336 companies · Biggest increases #19 · Lowest ad-to-revenue #12

Questions

How much does Hewlett Packard Enterprise spend on advertising?

Hewlett Packard Enterprise spent $179M on advertising in fiscal 2025, the year ended Oct 31, 2025, according to its 10-K filed Dec 18, 2025.

What percentage of revenue does Hewlett Packard Enterprise spend on advertising?

0.5% of revenue in fiscal 2025 ($179M of $34.3B). The median across the 336 companies tracked is 5.2%.

Is Hewlett Packard Enterprise spending more on advertising?

Yes. Ad spend rose 53.0% in fiscal 2025 from fiscal 2024.

How does Hewlett Packard Enterprise rank by advertising spend?

#237 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Hewlett Packard Enterprise's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 18, 2025
Accession number
0001645590-25-000130
Company
Hewlett Packard Enterprise Co, CIK 1645590, SIC 3570 (Computer & office Equipment)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Hewlett Packard Enterprise advertising spend, FY2013-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/hewlett-packard-enterprise/advertising-spend/
Download
CSV, all years · CSV, all 336 companies