Revolve Group advertising spend, FY2025
Revolve Group (RVLV) reported $175M of advertising expense for the fiscal year ended Dec 31, 2025. That is 14.3% of revenue of $1.2B. Up 4.9% from FY2024.
Key facts
- Ad spend is 2.3x its FY2020 level ($76.4M), faster than revenue (2.1x).
- The highest year on file is FY2022 at $182M; FY2025 is 3% below it.
- Largest increase +83.8% in FY2021; largest cut -14.3% in FY2020.
- Ad spend is 14.3% of revenue, up from 13.2% in FY2020.
- Revolve Group spends more on advertising than 29% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.8x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $175M | +4.9% | $1.2B | 14.3% | MarketingExpense | 10-K Feb 25, 2026 |
| FY2024 | Dec 31, 2024 | $167M | -2.7% | $1.1B | 14.8% | MarketingExpense | 10-K Feb 25, 2026 |
| FY2023 | Dec 31, 2023 | $172M | -5.4% | $1.1B | 16.1% | MarketingExpense | 10-K Feb 25, 2026 |
| FY2022 | Dec 31, 2022 | $182M | +29.4% | $1.1B | 16.5% | MarketingExpense | 10-K Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $140M | +83.8% | $891M | 15.8% | MarketingExpense | 10-K Feb 27, 2024 |
| FY2020 | Dec 31, 2020 | $76.4M | -14.3% | $581M | 13.2% | MarketingExpense | 10-K Feb 23, 2023 |
| FY2019 | Dec 31, 2019 | $89.1M | +19.8% | $601M | 14.8% | MarketingExpense | 10-K Feb 28, 2022 |
| FY2018 | Dec 31, 2018 | $74.4M | +34.1% | $499M | 14.9% | MarketingExpense | 10-K Feb 25, 2021 |
| FY2017 | Dec 31, 2017 | $55.5M | n/a | $400M | 13.9% | MarketingExpense | 10-K Feb 26, 2020 |
What the figure is
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Compared with similar spenders
The 6 companies closest to Revolve Group in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 234 | Workday | $181M | 1.9% | -11.3% | FY2026 |
| 235 | Darden Restaurants | $180M | 1.4% | +6.2% | FY2026 |
| 236 | J.M. Smucker | $179M | 2.0% | -0.9% | FY2026 |
| 237 | Hewlett Packard Enterprise | $179M | 0.5% | +53.0% | FY2025 |
| 238 | LegalZoom | $176M | 23.2% | +11.4% | FY2025 |
| 239 | Revolve Group | $175M | 14.3% | +4.9% | FY2025 |
| 240 | Academy Sports & Outdoors | $170M | 2.8% | +9.1% | FY2026 |
Questions
How much does Revolve Group spend on advertising?
Revolve Group spent $175M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.
What percentage of revenue does Revolve Group spend on advertising?
14.3% of revenue in fiscal 2025 ($175M of $1.2B). The median across the 336 companies tracked is 5.2%.
Is Revolve Group spending more on advertising?
Yes. Ad spend rose 4.9% in fiscal 2025 from fiscal 2024.
How does Revolve Group rank by advertising spend?
#239 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Revolve Group's advertising figure include?
Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.
Source
- Filing
- 10-K for FY2025, filed Feb 25, 2026
- Accession number
0001193125-26-071307- Company
- Revolve Group, Inc., CIK 1746618, SIC 5961 (Retail-Catalog & Mail-Order Houses)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Revolve Group advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/revolve-group/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies