LegalZoom advertising spend, FY2025
LegalZoom (LZ) reported $176M of advertising expense for the fiscal year ended Dec 31, 2025. That is 23.2% of revenue of $756M. Up 11.4% from FY2024.
Key facts
- Ad spend is 1.5x its FY2020 level ($119M), slower than revenue (1.6x).
- The highest year on file is FY2021 at $195M; FY2025 is 10% below it.
- Largest increase +77.4% in FY2020; largest cut -16.8% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 23.2% of revenue, down from 25.3% in FY2020.
- LegalZoom spends more on advertising than 29% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.5x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $176M | +11.4% | $756M | 23.2% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2024 | Dec 31, 2024 | $158M | +8.5% | $682M | 23.1% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2023 | Dec 31, 2023 | $145M | -16.8% | $661M | 22.0% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2022 | Dec 31, 2022 | $175M | -10.6% | $620M | 28.2% | AdvertisingExpense | 10-K Feb 26, 2025 |
| FY2021 | Dec 31, 2021 | $195M | +63.9% | $575M | 34.0% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $119M | +77.4% | $471M | 25.3% | AdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $67.2M | n/a | $408M | 16.5% | AdvertisingExpense | 10-K Mar 24, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to LegalZoom in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 234 | Workday | $181M | 1.9% | -11.3% | FY2026 |
| 235 | Darden Restaurants | $180M | 1.4% | +6.2% | FY2026 |
| 236 | J.M. Smucker | $179M | 2.0% | -0.9% | FY2026 |
| 237 | Hewlett Packard Enterprise | $179M | 0.5% | +53.0% | FY2025 |
| 238 | LegalZoom | $176M | 23.2% | +11.4% | FY2025 |
| 239 | Revolve Group | $175M | 14.3% | +4.9% | FY2025 |
| 240 | Academy Sports & Outdoors | $170M | 2.8% | +9.1% | FY2026 |
Full ranking of 336 companies · Biggest increases #121 · Highest ad-to-revenue #28
Questions
How much does LegalZoom spend on advertising?
LegalZoom spent $176M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 23, 2026.
What percentage of revenue does LegalZoom spend on advertising?
23.2% of revenue in fiscal 2025 ($176M of $756M). The median across the 336 companies tracked is 5.2%.
Is LegalZoom spending more on advertising?
Yes. Ad spend rose 11.4% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does LegalZoom rank by advertising spend?
#238 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does LegalZoom's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 23, 2026
- Accession number
0001286139-26-000012- Company
- LEGALZOOM.COM, INC., CIK 1286139, SIC 7374 (Services-Computer Processing & Data Preparation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- LegalZoom advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/legalzoom-com/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies