Bausch & Lomb advertising spend, FY2025

Bausch & Lomb (BLCO) reported $495M of advertising expense for the fiscal year ended Dec 31, 2025. That is 9.7% of revenue of $5.1B. Down 6.3% from FY2024.

Ad spend, FY2025
$495M
year ended Dec 31, 2025
Change vs prior year
-6.3%
vs FY2024
Share of revenue
9.7%
of $5.1B revenue
Rank by ad spend
#128
of 336 companies

Key facts

  • Ad spend is 1.7x its FY2020 level ($285M), faster than revenue (1.5x).
  • The highest year on file is FY2024 at $528M; FY2025 is 6% below it.
  • Largest increase +40.8% in FY2024; largest cut -6.3% in FY2025.
  • Ad spend is 9.7% of revenue, up from 8.4% in FY2020.
  • Bausch & Lomb spends more on advertising than 62% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2020 (ended 2020-12-31): $285M 2020 FY2021 (ended 2021-12-31): $335M 2021 FY2022 (ended 2022-12-31): $319M 2022 FY2023 (ended 2023-12-31): $375M 2023 FY2024 (ended 2024-12-31): $528M 2024 FY2025 (ended 2025-12-31): $495M 2025 $495M

Ad spend as % of revenue

0% 5% 10% 15% FY2020 (ended 2020-12-31): 8.4% 2020 FY2021 (ended 2021-12-31): 8.9% 2021 FY2022 (ended 2022-12-31): 8.5% 2022 FY2023 (ended 2023-12-31): 9.0% 2023 FY2024 (ended 2024-12-31): 11.0% 2024 FY2025 (ended 2025-12-31): 9.7% 2025 9.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $495M -6.3% $5.1B 9.7% AdvertisingExpense 10-K Feb 18, 2026
FY2024 Dec 31, 2024 $528M +40.8% $4.8B 11.0% AdvertisingExpense 10-K Feb 18, 2026
FY2023 Dec 31, 2023 $375M +17.6% $4.1B 9.0% AdvertisingExpense 10-K Feb 18, 2026
FY2022 Dec 31, 2022 $319M -4.8% $3.8B 8.5% AdvertisingExpense 10-K Feb 19, 2025
FY2021 Dec 31, 2021 $335M +17.5% $3.8B 8.9% AdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $285M n/a $3.4B 8.4% AdvertisingExpense 10-K Feb 22, 2023

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Bausch & Lomb in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
124 Under Armour $502M 10.1% -8.7% FY2026
125 EverQuote $501M 72.3% +45.1% FY2025
126 Deckers Outdoor $496M 9.1% +14.7% FY2026
127 PVH $496M 5.5% +3.2% FY2026
128 Bausch & Lomb $495M 9.7% -6.3% FY2025
129 Ulta Beauty $491M 4.0% +13.8% FY2026
130 NerdWallet $486M 58.1% +31.4% FY2025

Full ranking of 336 companies · Biggest cuts #45

Questions

How much does Bausch & Lomb spend on advertising?

Bausch & Lomb spent $495M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.

What percentage of revenue does Bausch & Lomb spend on advertising?

9.7% of revenue in fiscal 2025 ($495M of $5.1B). The median across the 336 companies tracked is 5.2%.

Is Bausch & Lomb spending more on advertising?

No. Ad spend fell 6.3% in fiscal 2025 from fiscal 2024.

How does Bausch & Lomb rank by advertising spend?

#128 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Bausch & Lomb's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 18, 2026
Accession number
0001860742-26-000007
Company
Bausch & Lomb Corp, CIK 1860742, SIC 3851 (Ophthalmic Goods)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Bausch & Lomb advertising spend, FY2020-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bausch-lomb/advertising-spend/
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CSV, all years · CSV, all 336 companies