Deckers Outdoor advertising spend, FY2026

Deckers Outdoor (DECK) reported $496M of advertising expense for the fiscal year ended Mar 31, 2026. That is 9.1% of revenue of $5.5B. Up 14.7% from FY2025.

Ad spend, FY2026
$496M
year ended Mar 31, 2026
Change vs prior year
+14.7%
vs FY2025
Share of revenue
9.1%
of $5.5B revenue
Rank by ad spend
#126
of 336 companies

Key facts

  • Ad spend is 4.5x its FY2016 level ($110M).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +73.0% in FY2011; largest cut -1.3% in FY2016.
  • Ad spend has risen 9 years in a row.
  • Ad spend is 9.1% of revenue, up from 7.4% in FY2021.
  • Deckers Outdoor spends more on advertising than 63% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.7x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2009 (ended 2009-12-31): $28.7M FY2010 (ended 2010-12-31): $33.1M 2010 FY2011 (ended 2011-12-31): $57.3M FY2012 (ended 2012-12-31): $78.5M FY2013 (ended 2013-12-31): $86.5M 2013 FY2015 (ended 2015-03-31): $111M FY2016 (ended 2016-03-31): $110M FY2017 (ended 2017-03-31): $110M 2017 FY2018 (ended 2018-03-31): $112M FY2019 (ended 2019-03-31): $118M FY2020 (ended 2020-03-31): $145M 2020 FY2021 (ended 2021-03-31): $188M FY2022 (ended 2022-03-31): $256M FY2023 (ended 2023-03-31): $271M 2023 FY2024 (ended 2024-03-31): $349M FY2025 (ended 2025-03-31): $432M FY2026 (ended 2026-03-31): $496M 2026 $496M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2015 (ended 2015-03-31): n/a FY2016 (ended 2016-03-31): n/a FY2017 (ended 2017-03-31): 6.1% 2017 FY2018 (ended 2018-03-31): 5.9% FY2019 (ended 2019-03-31): 5.9% FY2020 (ended 2020-03-31): 6.8% 2020 FY2021 (ended 2021-03-31): 7.4% FY2022 (ended 2022-03-31): 8.1% FY2023 (ended 2023-03-31): 7.5% 2023 FY2024 (ended 2024-03-31): 8.1% FY2025 (ended 2025-03-31): 8.7% FY2026 (ended 2026-03-31): 9.1% 2026 9.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $496M +14.7% $5.5B 9.1% MarketingAndAdvertisingExpense 10-K May 22, 2026
FY2025 Mar 31, 2025 $432M +23.9% $5B 8.7% MarketingAndAdvertisingExpense 10-K May 22, 2026
FY2024 Mar 31, 2024 $349M +28.7% $4.3B 8.1% MarketingAndAdvertisingExpense 10-K May 22, 2026
FY2023 Mar 31, 2023 $271M +6.0% $3.6B 7.5% MarketingAndAdvertisingExpense 10-K May 23, 2025
FY2022 Mar 31, 2022 $256M +35.9% $3.2B 8.1% MarketingAndAdvertisingExpense 10-K May 24, 2024
FY2021 Mar 31, 2021 $188M +29.9% $2.5B 7.4% MarketingAndAdvertisingExpense 10-K May 26, 2023
FY2020 Mar 31, 2020 $145M +22.5% $2.1B 6.8% MarketingAndAdvertisingExpense 10-K May 27, 2022
FY2019 Mar 31, 2019 $118M +5.9% $2B 5.9% MarketingAndAdvertisingExpense 10-K May 28, 2021
FY2018 Mar 31, 2018 $112M +1.9% $1.9B 5.9% MarketingAndAdvertisingExpense 10-K Jun 1, 2020
FY2017 Mar 31, 2017 $110M -0.1% $1.8B 6.1% MarketingAndAdvertisingExpense 10-K May 30, 2019
FY2016 Mar 31, 2016 $110M -1.3% n/a n/a MarketingAndAdvertisingExpense 10-K May 30, 2018
FY2015 Mar 31, 2015 $111M n/a n/a n/a MarketingAndAdvertisingExpense 10-K May 30, 2017
FY2013 Dec 31, 2013 $86.5M +10.2% n/a n/a MarketingAndAdvertisingExpense 10-K May 31, 2016
FY2012 Dec 31, 2012 $78.5M +37.1% n/a n/a MarketingAndAdvertisingExpense 10-K Jun 1, 2015
FY2011 Dec 31, 2011 $57.3M +73.0% n/a n/a MarketingAndAdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $33.1M +15.2% n/a n/a MarketingAndAdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $28.7M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Feb 29, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Deckers Outdoor in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
124 Under Armour $502M 10.1% -8.7% FY2026
125 EverQuote $501M 72.3% +45.1% FY2025
126 Deckers Outdoor $496M 9.1% +14.7% FY2026
127 PVH $496M 5.5% +3.2% FY2026
128 Bausch & Lomb $495M 9.7% -6.3% FY2025
129 Ulta Beauty $491M 4.0% +13.8% FY2026
130 NerdWallet $486M 58.1% +31.4% FY2025

Full ranking of 336 companies · Biggest increases #94 · Up 5+ years in a row #12

Questions

How much does Deckers Outdoor spend on advertising?

Deckers Outdoor spent $496M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 22, 2026.

What percentage of revenue does Deckers Outdoor spend on advertising?

9.1% of revenue in fiscal 2026 ($496M of $5.5B). The median across the 336 companies tracked is 5.2%.

Is Deckers Outdoor spending more on advertising?

Yes. Ad spend rose 14.7% in fiscal 2026 from fiscal 2025. It has risen 9 years in a row.

How does Deckers Outdoor rank by advertising spend?

#126 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Deckers Outdoor's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2026, filed May 22, 2026
Accession number
0001628280-26-037664
Company
DECKERS OUTDOOR CORP, CIK 910521, SIC 3021 (Rubber & Plastics Footwear)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Deckers Outdoor advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/deckers-outdoor/advertising-spend/
Download
CSV, all years · CSV, all 336 companies