PVH advertising spend, FY2026

PVH (PVH) reported $496M of advertising expense for the fiscal year ended Feb 1, 2026. That is 5.5% of revenue of $9B. Up 3.2% from FY2025.

Ad spend, FY2026
$496M
year ended Feb 1, 2026
Change vs prior year
+3.2%
vs FY2025
Share of revenue
5.5%
of $9B revenue
Rank by ad spend
#127
of 336 companies

Key facts

  • Ad spend is 1.3x its FY2016 level ($377M), faster than revenue (1.1x).
  • The highest year on file is FY2022 at $536M; FY2026 is 8% below it.
  • Largest increase +87.1% in FY2011; largest cut -25.6% in FY2021.
  • Ad spend is 5.5% of revenue, up from 5.3% in FY2021.
  • PVH spends more on advertising than 62% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2010 (ended 2010-01-31): $162M FY2011 (ended 2011-01-30): $303M 2011 FY2012 (ended 2012-01-29): $370M FY2013 (ended 2013-02-03): $351M FY2014 (ended 2014-02-02): $393M 2014 FY2015 (ended 2015-02-01): $385M FY2016 (ended 2016-01-31): $377M FY2017 (ended 2017-01-29): $416M 2017 FY2018 (ended 2018-02-04): $501M FY2019 (ended 2019-02-03): $526M FY2020 (ended 2020-02-02): $510M 2020 FY2021 (ended 2021-01-31): $379M FY2022 (ended 2022-01-30): $536M FY2023 (ended 2023-01-29): $492M 2023 FY2024 (ended 2024-02-04): $534M FY2025 (ended 2025-02-02): $480M FY2026 (ended 2026-02-01): $496M 2026 $496M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2010 (ended 2010-01-31): 6.7% FY2011 (ended 2011-01-30): 6.5% 2011 FY2012 (ended 2012-01-29): 6.3% FY2013 (ended 2013-02-03): 5.8% FY2014 (ended 2014-02-02): 4.8% 2014 FY2015 (ended 2015-02-01): 4.7% FY2016 (ended 2016-01-31): 4.7% FY2017 (ended 2017-01-29): 5.1% 2017 FY2018 (ended 2018-02-04): 5.6% FY2019 (ended 2019-02-03): 5.4% FY2020 (ended 2020-02-02): 5.1% 2020 FY2021 (ended 2021-01-31): 5.3% FY2022 (ended 2022-01-30): 5.9% FY2023 (ended 2023-01-29): 5.5% 2023 FY2024 (ended 2024-02-04): 5.8% FY2025 (ended 2025-02-02): 5.5% FY2026 (ended 2026-02-01): 5.5% 2026 5.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Feb 1, 2026 $496M +3.2% $9B 5.5% MarketingExpense 10-K Mar 31, 2026
FY2025 Feb 2, 2025 $480M -10.1% $8.7B 5.5% MarketingExpense 10-K Mar 31, 2026
FY2024 Feb 4, 2024 $534M +8.5% $9.2B 5.8% AdvertisingExpense 10-K Apr 2, 2024
FY2023 Jan 29, 2023 $492M -8.2% $9B 5.5% AdvertisingExpense 10-K Apr 2, 2024
FY2022 Jan 30, 2022 $536M +41.4% $9.2B 5.9% AdvertisingExpense 10-K Apr 2, 2024
FY2021 Jan 31, 2021 $379M -25.6% $7.1B 5.3% AdvertisingExpense 10-K Mar 28, 2023
FY2020 Feb 2, 2020 $510M -3.1% $9.9B 5.1% AdvertisingExpense 10-K Mar 30, 2022
FY2019 Feb 3, 2019 $526M +4.9% $9.7B 5.4% AdvertisingExpense 10-K Mar 31, 2021
FY2018 Feb 4, 2018 $501M +20.4% $8.9B 5.6% AdvertisingExpense 10-K Apr 1, 2020
FY2017 Jan 29, 2017 $416M +10.5% $8.2B 5.1% AdvertisingExpense 10-K Mar 29, 2019
FY2016 Jan 31, 2016 $377M -2.1% $8B 4.7% AdvertisingExpense 10-K Mar 30, 2018
FY2015 Feb 1, 2015 $385M -2.0% $8.2B 4.7% AdvertisingExpense 10-K Mar 24, 2017
FY2014 Feb 2, 2014 $393M +12.0% $8.2B 4.8% AdvertisingExpense 10-K Mar 25, 2016
FY2013 Feb 3, 2013 $351M -5.3% $6B 5.8% AdvertisingExpense 10-K Apr 1, 2015
FY2012 Jan 29, 2012 $370M +22.2% $5.9B 6.3% AdvertisingExpense 10-K Apr 3, 2014
FY2011 Jan 30, 2011 $303M +87.1% $4.6B 6.5% AdvertisingExpense 10-K Apr 3, 2013
FY2010 Jan 31, 2010 $162M n/a $2.4B 6.7% AdvertisingExpense 10-K Mar 28, 2012

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to PVH in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
124 Under Armour $502M 10.1% -8.7% FY2026
125 EverQuote $501M 72.3% +45.1% FY2025
126 Deckers Outdoor $496M 9.1% +14.7% FY2026
127 PVH $496M 5.5% +3.2% FY2026
128 Bausch & Lomb $495M 9.7% -6.3% FY2025
129 Ulta Beauty $491M 4.0% +13.8% FY2026
130 NerdWallet $486M 58.1% +31.4% FY2025

Full ranking of 336 companies · Biggest increases #203

Questions

How much does PVH spend on advertising?

PVH spent $496M on advertising in fiscal 2026, the year ended Feb 1, 2026, according to its 10-K filed Mar 31, 2026.

What percentage of revenue does PVH spend on advertising?

5.5% of revenue in fiscal 2026 ($496M of $9B). The median across the 336 companies tracked is 5.2%.

Is PVH spending more on advertising?

Yes. Ad spend rose 3.2% in fiscal 2026 from fiscal 2025.

How does PVH rank by advertising spend?

#127 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does PVH's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2026, filed Mar 31, 2026
Accession number
0000078239-26-000021
Company
PVH CORP. /DE/, CIK 78239, SIC 2320 (Men's & Boys' Furnishgs, Work Clothg, & Allied Garments)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
PVH advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 31, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/pvh/advertising-spend/
Download
CSV, all years · CSV, all 336 companies