EverQuote advertising spend, FY2025
EverQuote (EVER) reported $501M of advertising expense for the fiscal year ended Dec 31, 2025. That is 72.3% of revenue of $693M. Up 45.1% from FY2024.
Key facts
- Ad spend is 2.1x its FY2020 level ($238M), faster than revenue (2.0x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +83.8% in FY2024; largest cut -32.0% in FY2023.
- Ad spend has risen 2 years in a row.
- Ad spend is 72.3% of revenue, up from 68.7% in FY2020.
- EverQuote spends more on advertising than 63% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 14x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $501M | +45.1% | $693M | 72.3% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2024 | Dec 31, 2024 | $345M | +83.8% | $500M | 69.0% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2023 | Dec 31, 2023 | $188M | -32.0% | $288M | 65.2% | AdvertisingExpense | 10-K Feb 24, 2026 |
| FY2022 | Dec 31, 2022 | $276M | -4.5% | $404M | 68.3% | AdvertisingExpense | 10-K Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $289M | +21.3% | $419M | 69.1% | AdvertisingExpense | 10-K Feb 27, 2024 |
| FY2020 | Dec 31, 2020 | $238M | +35.8% | $347M | 68.7% | AdvertisingExpense | 10-K Feb 27, 2023 |
| FY2019 | Dec 31, 2019 | $176M | +49.6% | $249M | 70.5% | AdvertisingExpense | 10-K Feb 25, 2022 |
| FY2018 | Dec 31, 2018 | $117M | +29.6% | $163M | 71.8% | AdvertisingExpense | 10-K Mar 13, 2020 |
| FY2017 | Dec 31, 2017 | $90.5M | n/a | $126M | 71.7% | AdvertisingExpense | 10-K Apr 1, 2019 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Ad spend is 72.3% of revenue. A ratio of 50 to 100% is typical for lead-gen and marketplace businesses that buy traffic.
Compared with similar spenders
The 6 companies closest to EverQuote in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 123 | Chime Financial | $510M | 23.3% | +11.7% | FY2025 |
| 124 | Under Armour | $502M | 10.1% | -8.7% | FY2026 |
| 125 | EverQuote | $501M | 72.3% | +45.1% | FY2025 |
| 126 | Deckers Outdoor | $496M | 9.1% | +14.7% | FY2026 |
| 127 | PVH | $496M | 5.5% | +3.2% | FY2026 |
| 128 | Bausch & Lomb | $495M | 9.7% | -6.3% | FY2025 |
| 129 | Ulta Beauty | $491M | 4.0% | +13.8% | FY2026 |
Full ranking of 336 companies · Biggest increases #29 · Highest ad-to-revenue #1
Questions
How much does EverQuote spend on advertising?
EverQuote spent $501M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.
What percentage of revenue does EverQuote spend on advertising?
72.3% of revenue in fiscal 2025 ($501M of $693M). The median across the 336 companies tracked is 5.2%.
Is EverQuote spending more on advertising?
Yes. Ad spend rose 45.1% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does EverQuote rank by advertising spend?
#125 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does EverQuote's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 24, 2026
- Accession number
0001193125-26-066957- Company
- EverQuote, Inc., CIK 1640428, SIC 7370 (Services-Computer Programming, Data Processing, Etc.)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- EverQuote advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/everquote/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies