Chime Financial advertising spend, FY2025
Chime Financial (CHYM) reported $510M of advertising expense for the fiscal year ended Dec 31, 2025. That is 23.3% of revenue of $2.2B. Up 11.7% from FY2024.
Key facts
- Ad spend is 1.3x its FY2023 level ($395M), slower than revenue (1.7x).
- FY2025 is the highest year on file, going back to FY2023.
- Ad spend has risen 2 years in a row.
- Chime Financial spends more on advertising than 64% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.5x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $510M | +11.7% | $2.2B | 23.3% | AdvertisingExpense | 10-K Mar 6, 2026 |
| FY2024 | Dec 31, 2024 | $457M | +15.7% | $1.7B | 27.3% | AdvertisingExpense | 10-K Mar 6, 2026 |
| FY2023 | Dec 31, 2023 | $395M | n/a | $1.3B | 30.9% | AdvertisingExpense | 10-K Mar 6, 2026 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Chime Financial in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 121 | Albertsons Companies | $525M | 0.6% | -1.0% | FY2026 |
| 122 | Mattel | $522M | 9.8% | +2.9% | FY2025 |
| 123 | Chime Financial | $510M | 23.3% | +11.7% | FY2025 |
| 124 | Under Armour | $502M | 10.1% | -8.7% | FY2026 |
| 125 | EverQuote | $501M | 72.3% | +45.1% | FY2025 |
| 126 | Deckers Outdoor | $496M | 9.1% | +14.7% | FY2026 |
| 127 | PVH | $496M | 5.5% | +3.2% | FY2026 |
Full ranking of 336 companies · Biggest increases #118 · Highest ad-to-revenue #27
Questions
How much does Chime Financial spend on advertising?
Chime Financial spent $510M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 6, 2026.
What percentage of revenue does Chime Financial spend on advertising?
23.3% of revenue in fiscal 2025 ($510M of $2.2B). The median across the 336 companies tracked is 5.2%.
Is Chime Financial spending more on advertising?
Yes. Ad spend rose 11.7% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Chime Financial rank by advertising spend?
#123 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Chime Financial's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 6, 2026
- Accession number
0001795586-26-000013- Company
- Chime Financial, Inc., CIK 1795586, SIC 6199 (Finance Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Chime Financial advertising spend, FY2023-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/chime-financial/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies