Universe Pharmaceuticals advertising spend, FY2025

Universe Pharmaceuticals (UPC) reported $2.5B of advertising expense for the fiscal year ended Sep 30, 2025. That is 14.1% of revenue of $17.9B. Down 50.9% from FY2024.

Ad spend, FY2025
$2.5B
year ended Sep 30, 2025
Change vs prior year
-50.9%
vs FY2024
Share of revenue
14.1%
of $17.9B revenue
Rank by ad spend
#26
of 336 companies

Key facts

  • The highest year on file is FY2024 at $5.1B; FY2025 is 51% below it.
  • Largest increase +1231.2% in FY2022; largest cut -50.9% in FY2025.
  • Ad spend is 14.1% of revenue, up from 1.1% in FY2020.
  • Universe Pharmaceuticals spends more on advertising than 93% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.7x the median of 5.2%.

Ad spend by fiscal year

$0 $2B $4B $6B FY2019 (ended 2019-09-30): $368K 2019 FY2020 (ended 2020-09-30): $344K 2020 FY2021 (ended 2021-09-30): $1.3M 2021 FY2022 (ended 2022-09-30): $17.5M 2022 FY2023 (ended 2023-09-30): $4.7B 2023 FY2024 (ended 2024-09-30): $5.1B 2024 FY2025 (ended 2025-09-30): $2.5B 2025 $2.5B

Ad spend as % of revenue

0% 20% 40% 60% FY2019 (ended 2019-09-30): 1.1% 2019 FY2020 (ended 2020-09-30): 1.1% 2020 FY2021 (ended 2021-09-30): 2.7% 2021 FY2022 (ended 2022-09-30): 43.7% 2022 FY2023 (ended 2023-09-30): 14.4% 2023 FY2024 (ended 2024-09-30): 22.3% 2024 FY2025 (ended 2025-09-30): 14.1% 2025 14.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $2.5B -50.9% $17.9B 14.1% AdvertisingExpense 20-F Jan 29, 2026
FY2024 Sep 30, 2024 $5.1B +10.5% $23B 22.3% AdvertisingExpense 20-F Jan 29, 2026
FY2023 Sep 30, 2023 $4.7B +26450.7% $32.3B 14.4% AdvertisingExpense 20-F Jan 29, 2026
FY2022 Sep 30, 2022 $17.5M +1231.2% $40.1M 43.7% AdvertisingExpense 20-F Apr 29, 2025
FY2021 Sep 30, 2021 $1.3M +282.8% $48M 2.7% AdvertisingExpense 20-F Jan 30, 2024
FY2020 Sep 30, 2020 $344K -6.4% $30.7M 1.1% AdvertisingExpense 20-F Feb 10, 2023
FY2019 Sep 30, 2019 $368K n/a $33.2M 1.1% AdvertisingExpense 20-F Jan 31, 2022

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Universe Pharmaceuticals in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
22 Colgate-Palmolive $2.7B 13.3% -0.6% FY2025
23 Ford $2.7B 1.4% -3.6% FY2025
24 Microsoft $2.7B 0.8% +28.6% FY2026
25 Pfizer $2.7B 4.3% -18.2% FY2025
26 Universe Pharmaceuticals $2.5B 14.1% -50.9% FY2025
27 AMD $2.4B 6.9% +100.0% FY2025
28 Merck $2.3B 3.5% -4.2% FY2025

Full ranking of 336 companies · Biggest cuts #1

Questions

How much does Universe Pharmaceuticals spend on advertising?

Universe Pharmaceuticals spent $2.5B on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 20-F filed Jan 29, 2026.

What percentage of revenue does Universe Pharmaceuticals spend on advertising?

14.1% of revenue in fiscal 2025 ($2.5B of $17.9B). The median across the 336 companies tracked is 5.2%.

Is Universe Pharmaceuticals spending more on advertising?

No. Ad spend fell 50.9% in fiscal 2025 from fiscal 2024.

How does Universe Pharmaceuticals rank by advertising spend?

#26 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Universe Pharmaceuticals's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
20-F for FY2025, filed Jan 29, 2026
Accession number
0001213900-26-009000
Company
Universe Pharmaceuticals INC, CIK 1809616, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Universe Pharmaceuticals advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Jan 29, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/universe-pharmaceuticals/advertising-spend/
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CSV, all years · CSV, all 336 companies