AMD advertising spend, FY2025

AMD (AMD) reported $2.4B of advertising expense for the fiscal year ended Dec 27, 2025. That is 6.9% of revenue of $34.6B. Up 100.0% from FY2024.

Ad spend, FY2025
$2.4B
year ended Dec 27, 2025
Change vs prior year
+100.0%
vs FY2024
Share of revenue
6.9%
of $34.6B revenue
Rank by ad spend
#27
of 336 companies

Key facts

  • Ad spend is 16x its FY2015 level ($154M), faster than revenue (8.7x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +100.0% in FY2025; largest cut -27.7% in FY2012.
  • Ad spend has risen 9 years in a row.
  • Ad spend is 6.9% of revenue, up from 3.2% in FY2020.
  • AMD spends more on advertising than 92% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 5.2%.

Ad spend by fiscal year

$0 $1B $2B $3B FY2009 (ended 2009-12-26): $313M FY2010 (ended 2010-12-25): $380M 2010 FY2011 (ended 2011-12-31): $397M FY2012 (ended 2012-12-29): $287M FY2013 (ended 2013-12-28): $210M 2013 FY2014 (ended 2014-12-27): $194M FY2015 (ended 2015-12-26): $154M FY2016 (ended 2016-12-31): $131M 2016 FY2017 (ended 2017-12-30): $156M FY2018 (ended 2018-12-29): $176M FY2019 (ended 2019-12-28): $217M 2019 FY2020 (ended 2020-12-26): $314M FY2021 (ended 2021-12-25): $578M FY2022 (ended 2022-12-31): $683M 2022 FY2023 (ended 2023-12-30): $695M FY2024 (ended 2024-12-28): $1.2B FY2025 (ended 2025-12-27): $2.4B 2025 $2.4B

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2009 (ended 2009-12-26): n/a FY2010 (ended 2010-12-25): 5.9% 2010 FY2011 (ended 2011-12-31): 6.0% FY2012 (ended 2012-12-29): 5.3% FY2013 (ended 2013-12-28): 4.0% 2013 FY2014 (ended 2014-12-27): 3.5% FY2015 (ended 2015-12-26): 3.9% FY2016 (ended 2016-12-31): 3.0% 2016 FY2017 (ended 2017-12-30): 2.9% FY2018 (ended 2018-12-29): 2.7% FY2019 (ended 2019-12-28): 3.2% 2019 FY2020 (ended 2020-12-26): 3.2% FY2021 (ended 2021-12-25): 3.5% FY2022 (ended 2022-12-31): 2.9% 2022 FY2023 (ended 2023-12-30): 3.1% FY2024 (ended 2024-12-28): 4.7% FY2025 (ended 2025-12-27): 6.9% 2025 6.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 27, 2025 $2.4B +100.0% $34.6B 6.9% MarketingAndAdvertisingExpense 10-K Feb 4, 2026
FY2024 Dec 28, 2024 $1.2B +72.7% $25.8B 4.7% MarketingAndAdvertisingExpense 10-K Feb 4, 2026
FY2023 Dec 30, 2023 $695M +1.8% $22.7B 3.1% MarketingAndAdvertisingExpense 10-K Feb 4, 2026
FY2022 Dec 31, 2022 $683M +18.2% $23.6B 2.9% MarketingAndAdvertisingExpense 10-K Feb 5, 2025
FY2021 Dec 25, 2021 $578M +84.1% $16.4B 3.5% MarketingAndAdvertisingExpense 10-K Jan 31, 2024
FY2020 Dec 26, 2020 $314M +44.7% $9.8B 3.2% MarketingAndAdvertisingExpense 10-K Feb 27, 2023
FY2019 Dec 28, 2019 $217M +23.3% $6.7B 3.2% MarketingAndAdvertisingExpense 10-K Feb 3, 2022
FY2018 Dec 29, 2018 $176M +12.8% $6.5B 2.7% MarketingAndAdvertisingExpense 10-K Jan 29, 2021
FY2017 Dec 30, 2017 $156M +19.1% $5.3B 2.9% MarketingAndAdvertisingExpense 10-K Feb 4, 2020
FY2016 Dec 31, 2016 $131M -14.9% $4.3B 3.0% MarketingAndAdvertisingExpense 10-K Feb 8, 2019
FY2015 Dec 26, 2015 $154M -20.6% $4B 3.9% MarketingAndAdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 27, 2014 $194M -7.6% $5.5B 3.5% MarketingAndAdvertisingExpense 10-K Feb 21, 2017
FY2013 Dec 28, 2013 $210M -26.8% $5.3B 4.0% MarketingAndAdvertisingExpense 10-K Feb 18, 2016
FY2012 Dec 29, 2012 $287M -27.7% $5.4B 5.3% MarketingAndAdvertisingExpense 10-K Feb 19, 2015
FY2011 Dec 31, 2011 $397M +4.5% $6.6B 6.0% MarketingAndAdvertisingExpense 10-K Feb 18, 2014
FY2010 Dec 25, 2010 $380M +21.4% $6.5B 5.9% MarketingAndAdvertisingExpense 10-K Feb 21, 2013
FY2009 Dec 26, 2009 $313M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Feb 24, 2012

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to AMD in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
26 Universe Pharmaceuticals $2.5B 14.1% -50.9% FY2025
27 AMD $2.4B 6.9% +100.0% FY2025
28 Merck $2.3B 3.5% -4.2% FY2025
29 Bank of America $2.2B 1.9% +12.7% FY2025
30 Baidu $2.2B 11.9% +15.8% FY2025
31 Intuit $2.2B 10.3% +4.8% FY2026
32 Uber $2.2B 4.2% +15.8% FY2025

Full ranking of 336 companies · Biggest increases #10 · Up 5+ years in a row #9

Questions

How much does AMD spend on advertising?

AMD spent $2.4B on advertising in fiscal 2025, the year ended Dec 27, 2025, according to its 10-K filed Feb 4, 2026.

What percentage of revenue does AMD spend on advertising?

6.9% of revenue in fiscal 2025 ($2.4B of $34.6B). The median across the 336 companies tracked is 5.2%.

Is AMD spending more on advertising?

Yes. Ad spend rose 100.0% in fiscal 2025 from fiscal 2024. It has risen 9 years in a row.

How does AMD rank by advertising spend?

#27 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does AMD's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 4, 2026
Accession number
0000002488-26-000018
Company
ADVANCED MICRO DEVICES INC, CIK 2488, SIC 3674 (Semiconductors & Related Devices)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
AMD advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 4, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/advanced-micro-devices/advertising-spend/
Download
CSV, all years · CSV, all 336 companies