Bank of America advertising spend, FY2025

Bank of America (BAC) reported $2.2B of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.9% of revenue of $113B. Up 12.7% from FY2024.

Ad spend, FY2025
$2.2B
year ended Dec 31, 2025
Change vs prior year
+12.7%
vs FY2024
Share of revenue
1.9%
of $113B revenue
Rank by ad spend
#29
of 336 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($1.8B), slower than revenue (1.4x).
  • The highest year on file is FY2008 at $2.4B; FY2025 is 7% below it.
  • Largest increase +15.5% in FY2019; largest cut -18.4% in FY2009.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 1.9% of revenue, about the same as 2.0% in FY2020.
  • Bank of America spends more on advertising than 92% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $1B $2B $3B FY2007 (ended 2007-12-31): $2.4B 2007 FY2008 (ended 2008-12-31): $2.4B FY2009 (ended 2009-12-31): $1.9B FY2010 (ended 2010-12-31): $2B 2010 FY2011 (ended 2011-12-31): $2.2B FY2012 (ended 2012-12-31): $1.9B FY2013 (ended 2013-12-31): $1.8B 2013 FY2014 (ended 2014-12-31): $1.8B FY2015 (ended 2015-12-31): $1.8B FY2016 (ended 2016-12-31): $1.7B 2016 FY2017 (ended 2017-12-31): $1.7B FY2018 (ended 2018-12-31): $1.7B FY2019 (ended 2019-12-31): $1.9B 2019 FY2020 (ended 2020-12-31): $1.7B FY2021 (ended 2021-12-31): $1.9B FY2022 (ended 2022-12-31): $1.8B 2022 FY2023 (ended 2023-12-31): $1.9B FY2024 (ended 2024-12-31): $2B FY2025 (ended 2025-12-31): $2.2B 2025 $2.2B

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2007 (ended 2007-12-31): 3.5% 2007 FY2008 (ended 2008-12-31): 3.3% FY2009 (ended 2009-12-31): 1.6% FY2010 (ended 2010-12-31): 1.8% 2010 FY2011 (ended 2011-12-31): 2.4% FY2012 (ended 2012-12-31): 2.2% FY2013 (ended 2013-12-31): 2.1% 2013 FY2014 (ended 2014-12-31): 2.1% FY2015 (ended 2015-12-31): 2.2% FY2016 (ended 2016-12-31): 2.0% 2016 FY2017 (ended 2017-12-31): 2.0% FY2018 (ended 2018-12-31): 1.8% FY2019 (ended 2019-12-31): 2.1% 2019 FY2020 (ended 2020-12-31): 2.0% FY2021 (ended 2021-12-31): 2.2% FY2022 (ended 2022-12-31): 1.9% 2022 FY2023 (ended 2023-12-31): 1.9% FY2024 (ended 2024-12-31): 1.8% FY2025 (ended 2025-12-31): 1.9% 2025 1.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $2.2B +12.7% $113B 1.9% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2024 Dec 31, 2024 $2B +1.5% $106B 1.8% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2023 Dec 31, 2023 $1.9B +5.6% $103B 1.9% MarketingAndAdvertisingExpense 10-K Feb 25, 2026
FY2022 Dec 31, 2022 $1.8B -5.9% $95B 1.9% MarketingAndAdvertisingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $1.9B +14.0% $89.1B 2.2% MarketingAndAdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $1.7B -12.0% $85.5B 2.0% MarketingAndAdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $1.9B +15.5% $91.2B 2.1% MarketingAndAdvertisingExpense 10-K Feb 22, 2022
FY2018 Dec 31, 2018 $1.7B -4.1% $91B 1.8% MarketingAndAdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $1.7B +2.5% $87.1B 2.0% MarketingAndAdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $1.7B -6.0% $83.7B 2.0% MarketingAndAdvertisingExpense 10-K Feb 26, 2019
FY2015 Dec 31, 2015 $1.8B -1.0% $83B 2.2% MarketingAndAdvertisingExpense 10-K Feb 22, 2018
FY2014 Dec 31, 2014 $1.8B -0.3% $85.9B 2.1% MarketingAndAdvertisingExpense 10-K Feb 23, 2017
FY2013 Dec 31, 2013 $1.8B -2.1% $88.9B 2.1% MarketingAndAdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $1.9B -15.0% $83.3B 2.2% MarketingAndAdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $2.2B +12.2% $93.5B 2.4% MarketingAndAdvertisingExpense 10-K Feb 25, 2014
FY2010 Dec 31, 2010 $2B +1.6% $110B 1.8% MarketingAndAdvertisingExpense 10-K Feb 28, 2013
FY2009 Dec 31, 2009 $1.9B -18.4% $120B 1.6% MarketingAndAdvertisingExpense 10-K Feb 23, 2012
FY2008 Dec 31, 2008 $2.4B +0.5% $72.8B 3.3% MarketingAndAdvertisingExpense 10-K Feb 25, 2011
FY2007 Dec 31, 2007 $2.4B n/a $66.8B 3.5% MarketingAndAdvertisingExpense 10-K Feb 26, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Bank of America in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
28 Merck $2.3B 3.5% -4.2% FY2025
29 Bank of America $2.2B 1.9% +12.7% FY2025
30 Baidu $2.2B 11.9% +15.8% FY2025
31 Intuit $2.2B 10.3% +4.8% FY2026
32 Uber $2.2B 4.2% +15.8% FY2025
33 AbbVie $2.1B 3.4% 0.0% FY2025
34 Meta $2.1B 1.0% +1.5% FY2025

Full ranking of 336 companies · Biggest increases #112

Questions

How much does Bank of America spend on advertising?

Bank of America spent $2.2B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 25, 2026.

What percentage of revenue does Bank of America spend on advertising?

1.9% of revenue in fiscal 2025 ($2.2B of $113B). The median across the 336 companies tracked is 5.2%.

Is Bank of America spending more on advertising?

Yes. Ad spend rose 12.7% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Bank of America rank by advertising spend?

#29 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Bank of America's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 25, 2026
Accession number
0000070858-26-000157
Company
BANK OF AMERICA CORP /DE/, CIK 70858, SIC 6021 (National Commercial Banks)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Bank of America advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 25, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bank-of-america/advertising-spend/
Download
CSV, all years · CSV, all 336 companies