Microsoft advertising spend, FY2026

Microsoft (MSFT) reported $2.7B of advertising expense for the fiscal year ended Jun 30, 2026. That is 0.8% of revenue of $332B. Up 28.6% from FY2025.

Ad spend, FY2026
$2.7B
year ended Jun 30, 2026
Change vs prior year
+28.6%
vs FY2025
Share of revenue
0.8%
of $332B revenue
Rank by ad spend
#24
of 336 companies

Key facts

  • Ad spend is 1.7x its FY2016 level ($1.6B), slower than revenue (3.6x).
  • FY2026 is the highest year on file, going back to FY2008.
  • Largest increase +88.1% in FY2024; largest cut -39.7% in FY2023.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 0.8% of revenue, about the same as 0.9% in FY2021.
  • Microsoft spends more on advertising than 93% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $1B $2B $3B FY2008 (ended 2008-06-30): $1.2B 2008 FY2009 (ended 2009-06-30): $1.4B FY2010 (ended 2010-06-30): $1.6B FY2011 (ended 2011-06-30): $1.9B 2011 FY2012 (ended 2012-06-30): $1.6B FY2013 (ended 2013-06-30): $2.6B FY2014 (ended 2014-06-30): $2.3B 2014 FY2015 (ended 2015-06-30): $1.9B FY2016 (ended 2016-06-30): $1.6B FY2017 (ended 2017-06-30): $1.5B 2017 FY2018 (ended 2018-06-30): $1.6B FY2019 (ended 2019-06-30): $1.6B FY2020 (ended 2020-06-30): $1.6B 2020 FY2021 (ended 2021-06-30): $1.5B FY2022 (ended 2022-06-30): $1.5B FY2023 (ended 2023-06-30): $904M 2023 FY2024 (ended 2024-06-30): $1.7B FY2025 (ended 2025-06-30): $2.1B FY2026 (ended 2026-06-30): $2.7B 2026 $2.7B

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2008 (ended 2008-06-30): 2.0% 2008 FY2009 (ended 2009-06-30): 2.4% FY2010 (ended 2010-06-30): 2.6% FY2011 (ended 2011-06-30): 2.7% 2011 FY2012 (ended 2012-06-30): 2.2% FY2013 (ended 2013-06-30): 3.3% FY2014 (ended 2014-06-30): 2.6% 2014 FY2015 (ended 2015-06-30): 2.0% FY2016 (ended 2016-06-30): 1.8% FY2017 (ended 2017-06-30): 1.6% 2017 FY2018 (ended 2018-06-30): 1.4% FY2019 (ended 2019-06-30): 1.3% FY2020 (ended 2020-06-30): 1.1% 2020 FY2021 (ended 2021-06-30): 0.9% FY2022 (ended 2022-06-30): 0.8% FY2023 (ended 2023-06-30): 0.4% 2023 FY2024 (ended 2024-06-30): 0.7% FY2025 (ended 2025-06-30): 0.7% FY2026 (ended 2026-06-30): 0.8% 2026 0.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 30, 2026 $2.7B +28.6% $332B 0.8% AdvertisingExpense 10-K Jul 29, 2026
FY2025 Jun 30, 2025 $2.1B +23.5% $282B 0.7% AdvertisingExpense 10-K Jul 29, 2026
FY2024 Jun 30, 2024 $1.7B +88.1% $245B 0.7% AdvertisingExpense 10-K Jul 29, 2026
FY2023 Jun 30, 2023 $904M -39.7% $212B 0.4% AdvertisingExpense 10-K Jul 30, 2025
FY2022 Jun 30, 2022 $1.5B 0.0% $198B 0.8% AdvertisingExpense 10-K Jul 30, 2024
FY2021 Jun 30, 2021 $1.5B -6.3% $168B 0.9% AdvertisingExpense 10-K Jul 27, 2023
FY2020 Jun 30, 2020 $1.6B 0.0% $143B 1.1% AdvertisingExpense 10-K Jul 28, 2022
FY2019 Jun 30, 2019 $1.6B 0.0% $126B 1.3% AdvertisingExpense 10-K Jul 29, 2021
FY2018 Jun 30, 2018 $1.6B +6.7% $110B 1.4% AdvertisingExpense 10-K Jul 30, 2020
FY2017 Jun 30, 2017 $1.5B -6.3% $96.6B 1.6% AdvertisingExpense 10-K Aug 1, 2019
FY2016 Jun 30, 2016 $1.6B -15.8% $91.2B 1.8% AdvertisingExpense 10-K Aug 3, 2018
FY2015 Jun 30, 2015 $1.9B -17.4% $93.6B 2.0% AdvertisingExpense 10-K Aug 2, 2017
FY2014 Jun 30, 2014 $2.3B -11.5% $86.8B 2.6% AdvertisingExpense 10-K Jul 28, 2016
FY2013 Jun 30, 2013 $2.6B +62.5% $77.8B 3.3% AdvertisingExpense 10-K Jul 31, 2015
FY2012 Jun 30, 2012 $1.6B -15.8% $73.7B 2.2% AdvertisingExpense 10-K Jul 31, 2014
FY2011 Jun 30, 2011 $1.9B +18.8% $69.9B 2.7% AdvertisingExpense 10-K Jul 30, 2013
FY2010 Jun 30, 2010 $1.6B +14.3% $62.5B 2.6% AdvertisingExpense 10-K Jul 26, 2012
FY2009 Jun 30, 2009 $1.4B +16.7% $58.4B 2.4% AdvertisingExpense 10-K Jul 28, 2011
FY2008 Jun 30, 2008 $1.2B n/a $60.4B 2.0% AdvertisingExpense 10-K Jul 30, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Microsoft in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
21 Eli Lilly $2.9B 4.4% +107.1% FY2025
22 Colgate-Palmolive $2.7B 13.3% -0.6% FY2025
23 Ford $2.7B 1.4% -3.6% FY2025
24 Microsoft $2.7B 0.8% +28.6% FY2026
25 Pfizer $2.7B 4.3% -18.2% FY2025
26 Universe Pharmaceuticals $2.5B 14.1% -50.9% FY2025
27 AMD $2.4B 6.9% +100.0% FY2025

Full ranking of 336 companies · Biggest increases #55 · Lowest ad-to-revenue #27

Questions

How much does Microsoft spend on advertising?

Microsoft spent $2.7B on advertising in fiscal 2026, the year ended Jun 30, 2026, according to its 10-K filed Jul 29, 2026.

What percentage of revenue does Microsoft spend on advertising?

0.8% of revenue in fiscal 2026 ($2.7B of $332B). The median across the 336 companies tracked is 5.2%.

Is Microsoft spending more on advertising?

Yes. Ad spend rose 28.6% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.

How does Microsoft rank by advertising spend?

#24 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Microsoft's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Jul 29, 2026
Accession number
0001193125-26-323660
Company
MICROSOFT CORP, CIK 789019, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Microsoft advertising spend, FY2008-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jul 29, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/microsoft/advertising-spend/
Download
CSV, all years · CSV, all 336 companies