Eli Lilly advertising spend, FY2025
Eli Lilly (LLY) reported $2.9B of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.4% of revenue of $65.2B. Up 107.1% from FY2024.
Key facts
- Ad spend is 2.6x its FY2020 level ($1.1B), in line with revenue (2.7x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +107.1% in FY2025; largest cut -22.0% in FY2022.
- Ad spend has risen 3 years in a row.
- Ad spend is 4.4% of revenue, about the same as 4.5% in FY2020.
- Eli Lilly spends more on advertising than 94% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $2.9B | +107.1% | $65.2B | 4.4% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2024 | Dec 31, 2024 | $1.4B | +27.3% | $45B | 3.1% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2023 | Dec 31, 2023 | $1.1B | +13.8% | $34.1B | 3.2% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2022 | Dec 31, 2022 | $967M | -22.0% | $28.5B | 3.4% | AdvertisingExpense | 10-K Feb 19, 2025 |
| FY2021 | Dec 31, 2021 | $1.2B | +12.7% | $28.3B | 4.4% | AdvertisingExpense | 10-K Feb 21, 2024 |
| FY2020 | Dec 31, 2020 | $1.1B | 0.0% | $24.5B | 4.5% | AdvertisingExpense | 10-K Feb 22, 2023 |
| FY2019 | Dec 31, 2019 | $1.1B | +22.2% | $22.3B | 4.9% | AdvertisingExpense | 10-K Feb 23, 2022 |
| FY2018 | Dec 31, 2018 | $900M | +28.6% | $21.5B | 4.2% | AdvertisingExpense | 10-K Feb 17, 2021 |
| FY2017 | Dec 31, 2017 | $700M | n/a | $20B | 3.5% | AdvertisingExpense | 10-K Feb 19, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Eli Lilly in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 20 | AT&T | $3.1B | 2.5% | +24.0% | FY2025 |
| 21 | Eli Lilly | $2.9B | 4.4% | +107.1% | FY2025 |
| 22 | Colgate-Palmolive | $2.7B | 13.3% | -0.6% | FY2025 |
| 23 | Ford | $2.7B | 1.4% | -3.6% | FY2025 |
| 24 | Microsoft | $2.7B | 0.8% | +28.6% | FY2026 |
| 25 | Pfizer | $2.7B | 4.3% | -18.2% | FY2025 |
| 26 | Universe Pharmaceuticals | $2.5B | 14.1% | -50.9% | FY2025 |
Questions
How much does Eli Lilly spend on advertising?
Eli Lilly spent $2.9B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 12, 2026.
What percentage of revenue does Eli Lilly spend on advertising?
4.4% of revenue in fiscal 2025 ($2.9B of $65.2B). The median across the 336 companies tracked is 5.2%.
Is Eli Lilly spending more on advertising?
Yes. Ad spend rose 107.1% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Eli Lilly rank by advertising spend?
#21 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Eli Lilly's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 12, 2026
- Accession number
0000059478-26-000013- Company
- ELI LILLY & Co, CIK 59478, SIC 2834 (Pharmaceutical Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Eli Lilly advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/eli-lilly/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies