AT&T advertising spend, FY2025

AT&T (T) reported $3.1B of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.5% of revenue of $126B. Up 24.0% from FY2024.

Ad spend, FY2025
$3.1B
year ended Dec 31, 2025
Change vs prior year
+24.0%
vs FY2024
Share of revenue
2.5%
of $126B revenue
Rank by ad spend
#20
of 336 companies

Key facts

  • Ad spend is 15% below its FY2015 level ($3.6B); revenue is 14% lower.
  • The highest year on file is FY2019 at $6.1B; FY2025 is 49% below it.
  • Largest increase +35.2% in FY2018; largest cut -55.8% in FY2020.
  • Ad spend is 2.5% of revenue, up from 1.9% in FY2020.
  • AT&T spends more on advertising than 94% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $2B $4B $6B $8B FY2008 (ended 2008-12-31): $3B FY2009 (ended 2009-12-31): $2.8B FY2010 (ended 2010-12-31): $3B 2010 FY2011 (ended 2011-12-31): $3.1B FY2012 (ended 2012-12-31): $2.9B FY2013 (ended 2013-12-31): $3.3B 2013 FY2014 (ended 2014-12-31): $3.3B FY2015 (ended 2015-12-31): $3.6B FY2016 (ended 2016-12-31): $3.8B 2016 FY2017 (ended 2017-12-31): $3.8B FY2018 (ended 2018-12-31): $5.1B FY2019 (ended 2019-12-31): $6.1B 2019 FY2020 (ended 2020-12-31): $2.7B FY2021 (ended 2021-12-31): $2.7B FY2022 (ended 2022-12-31): $2.5B 2022 FY2023 (ended 2023-12-31): $2.6B FY2024 (ended 2024-12-31): $2.5B FY2025 (ended 2025-12-31): $3.1B 2025 $3.1B

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2008 (ended 2008-12-31): 2.5% FY2009 (ended 2009-12-31): 2.3% FY2010 (ended 2010-12-31): 2.4% 2010 FY2011 (ended 2011-12-31): 2.5% FY2012 (ended 2012-12-31): 2.3% FY2013 (ended 2013-12-31): 2.5% 2013 FY2014 (ended 2014-12-31): 2.5% FY2015 (ended 2015-12-31): 2.5% FY2016 (ended 2016-12-31): 2.3% 2016 FY2017 (ended 2017-12-31): 2.3% FY2018 (ended 2018-12-31): 3.0% FY2019 (ended 2019-12-31): 3.4% 2019 FY2020 (ended 2020-12-31): 1.9% FY2021 (ended 2021-12-31): 2.0% FY2022 (ended 2022-12-31): 2.0% 2022 FY2023 (ended 2023-12-31): 2.1% FY2024 (ended 2024-12-31): 2.0% FY2025 (ended 2025-12-31): 2.5% 2025 2.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $3.1B +24.0% $126B 2.5% AdvertisingExpense 10-K Feb 9, 2026
FY2024 Dec 31, 2024 $2.5B -2.8% $122B 2.0% AdvertisingExpense 10-K Feb 9, 2026
FY2023 Dec 31, 2023 $2.6B +4.6% $122B 2.1% AdvertisingExpense 10-K Feb 9, 2026
FY2022 Dec 31, 2022 $2.5B -9.9% $121B 2.0% AdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $2.7B +1.0% $134B 2.0% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $2.7B -55.8% $143B 1.9% AdvertisingExpense 10-K Feb 13, 2023
FY2019 Dec 31, 2019 $6.1B +20.0% $181B 3.4% AdvertisingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $5.1B +35.2% $171B 3.0% AdvertisingExpense 10-K Feb 25, 2021
FY2017 Dec 31, 2017 $3.8B +0.1% $161B 2.3% AdvertisingExpense 10-K Feb 20, 2020
FY2016 Dec 31, 2016 $3.8B +3.7% $164B 2.3% AdvertisingExpense 10-K Feb 20, 2019
FY2015 Dec 31, 2015 $3.6B +11.0% $147B 2.5% AdvertisingExpense 10-K Feb 20, 2018
FY2014 Dec 31, 2014 $3.3B +0.1% $132B 2.5% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $3.3B +12.3% $129B 2.5% AdvertisingExpense 10-K Feb 18, 2016
FY2012 Dec 31, 2012 $2.9B -7.2% $127B 2.3% AdvertisingExpense 10-K Feb 20, 2015
FY2011 Dec 31, 2011 $3.1B +5.1% $127B 2.5% AdvertisingExpense 10-K Feb 21, 2014
FY2010 Dec 31, 2010 $3B +7.0% $124B 2.4% AdvertisingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $2.8B -8.6% $123B 2.3% AdvertisingExpense 10-K Feb 24, 2012
FY2008 Dec 31, 2008 $3B n/a $123B 2.5% AdvertisingExpense 10-K Mar 1, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to AT&T in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
19 PepsiCo $3.4B 3.6% -12.8% FY2025
20 AT&T $3.1B 2.5% +24.0% FY2025
21 Eli Lilly $2.9B 4.4% +107.1% FY2025
22 Colgate-Palmolive $2.7B 13.3% -0.6% FY2025
23 Ford $2.7B 1.4% -3.6% FY2025
24 Microsoft $2.7B 0.8% +28.6% FY2026
25 Pfizer $2.7B 4.3% -18.2% FY2025

Full ranking of 336 companies · Biggest increases #62

Questions

How much does AT&T spend on advertising?

AT&T spent $3.1B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 9, 2026.

What percentage of revenue does AT&T spend on advertising?

2.5% of revenue in fiscal 2025 ($3.1B of $126B). The median across the 336 companies tracked is 5.2%.

Is AT&T spending more on advertising?

Yes. Ad spend rose 24.0% in fiscal 2025 from fiscal 2024.

How does AT&T rank by advertising spend?

#20 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does AT&T's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 9, 2026
Accession number
0000732717-26-000120
Company
AT&T INC., CIK 732717, SIC 4813 (Telephone Communications (No Radiotelephone))
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
AT&T advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 9, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/at-t/advertising-spend/
Download
CSV, all years · CSV, all 336 companies