Bristol-Myers Squibb advertising spend, FY2025

Bristol-Myers Squibb (BMY) reported $1.3B of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.7% of revenue of $48.2B. Down 13.3% from FY2024.

Ad spend, FY2025
$1.3B
year ended Dec 31, 2025
Change vs prior year
-13.3%
vs FY2024
Share of revenue
2.7%
of $48.2B revenue
Rank by ad spend
#50
of 336 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($825M), slower than revenue (2.9x).
  • The highest year on file is FY2024 at $1.5B; FY2025 is 13% below it.
  • Largest increase +56.4% in FY2020; largest cut -16.7% in FY2012.
  • Ad spend is 2.7% of revenue, up from 2.3% in FY2020.
  • Bristol-Myers Squibb spends more on advertising than 85% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2007 (ended 2007-12-31): $1.1B 2007 FY2008 (ended 2008-12-31): $1.2B FY2009 (ended 2009-12-31): $1.1B FY2010 (ended 2010-12-31): $977M 2010 FY2011 (ended 2011-12-31): $957M FY2012 (ended 2012-12-31): $797M FY2013 (ended 2013-12-31): $855M 2013 FY2014 (ended 2014-12-31): $734M FY2015 (ended 2015-12-31): $825M FY2016 (ended 2016-12-31): $789M 2016 FY2017 (ended 2017-12-31): $740M FY2018 (ended 2018-12-31): $672M FY2019 (ended 2019-12-31): $633M 2019 FY2020 (ended 2020-12-31): $990M FY2021 (ended 2021-12-31): $1.3B FY2022 (ended 2022-12-31): $1.3B 2022 FY2023 (ended 2023-12-31): $1.4B FY2024 (ended 2024-12-31): $1.5B FY2025 (ended 2025-12-31): $1.3B 2025 $1.3B

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2007 (ended 2007-12-31): 7.0% 2007 FY2008 (ended 2008-12-31): 6.7% FY2009 (ended 2009-12-31): 6.0% FY2010 (ended 2010-12-31): 5.0% 2010 FY2011 (ended 2011-12-31): 4.5% FY2012 (ended 2012-12-31): 4.5% FY2013 (ended 2013-12-31): 5.2% 2013 FY2014 (ended 2014-12-31): 4.6% FY2015 (ended 2015-12-31): 5.0% FY2016 (ended 2016-12-31): 4.1% 2016 FY2017 (ended 2017-12-31): 3.6% FY2018 (ended 2018-12-31): 3.0% FY2019 (ended 2019-12-31): 2.4% 2019 FY2020 (ended 2020-12-31): 2.3% FY2021 (ended 2021-12-31): 2.8% FY2022 (ended 2022-12-31): 2.8% 2022 FY2023 (ended 2023-12-31): 3.1% FY2024 (ended 2024-12-31): 3.1% FY2025 (ended 2025-12-31): 2.7% 2025 2.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $1.3B -13.3% $48.2B 2.7% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $1.5B +7.1% $48.3B 3.1% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $1.4B +7.7% $45B 3.1% MarketingAndAdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $1.3B 0.0% $46.2B 2.8% MarketingAndAdvertisingExpense 10-K Feb 12, 2025
FY2021 Dec 31, 2021 $1.3B +31.3% $46.4B 2.8% MarketingAndAdvertisingExpense 10-K Feb 13, 2024
FY2020 Dec 31, 2020 $990M +56.4% $42.5B 2.3% MarketingAndAdvertisingExpense 10-K Feb 14, 2023
FY2019 Dec 31, 2019 $633M -5.8% $26.1B 2.4% MarketingAndAdvertisingExpense 10-K Feb 9, 2022
FY2018 Dec 31, 2018 $672M -9.2% $22.6B 3.0% MarketingAndAdvertisingExpense 10-K Feb 10, 2021
FY2017 Dec 31, 2017 $740M -6.2% $20.8B 3.6% MarketingAndAdvertisingExpense 10-K Feb 24, 2020
FY2016 Dec 31, 2016 $789M -4.4% $19.4B 4.1% MarketingAndAdvertisingExpense 10-K Feb 25, 2019
FY2015 Dec 31, 2015 $825M +12.4% $16.6B 5.0% MarketingAndAdvertisingExpense 10-K Feb 13, 2018
FY2014 Dec 31, 2014 $734M -14.2% $15.9B 4.6% MarketingAndAdvertisingExpense 10-K Feb 21, 2017
FY2013 Dec 31, 2013 $855M +7.3% $16.4B 5.2% MarketingAndAdvertisingExpense 10-K Feb 12, 2016
FY2012 Dec 31, 2012 $797M -16.7% $17.6B 4.5% MarketingAndAdvertisingExpense 10-K Feb 13, 2015
FY2011 Dec 31, 2011 $957M -2.0% $21.2B 4.5% MarketingAndAdvertisingExpense 10-K Feb 14, 2014
FY2010 Dec 31, 2010 $977M -14.0% $19.5B 5.0% MarketingAndAdvertisingExpense 10-K Feb 15, 2013
FY2009 Dec 31, 2009 $1.1B -3.8% $18.8B 6.0% MarketingAndAdvertisingExpense 10-K Feb 17, 2012
FY2008 Dec 31, 2008 $1.2B +7.7% $17.7B 6.7% MarketingAndAdvertisingExpense 10-K Feb 18, 2011
FY2007 Dec 31, 2007 $1.1B n/a $15.6B 7.0% MarketingAndAdvertisingExpense 10-K Feb 19, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to Bristol-Myers Squibb in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
47 eBay $1.4B 12.6% 0.0% FY2025
48 Adobe $1.4B 5.8% +31.7% FY2025
49 Philip Morris International $1.4B 3.3% +26.8% FY2025
50 Bristol-Myers Squibb $1.3B 2.7% -13.3% FY2025
51 Home Depot $1.3B 0.8% +8.3% FY2026
52 Restaurant Brands International (Burger King) $1.3B 13.7% +1.9% FY2025
53 Take-Two Interactive $1.3B 19.3% +2.6% FY2026

Full ranking of 336 companies · Biggest cuts #20

Questions

How much does Bristol-Myers Squibb spend on advertising?

Bristol-Myers Squibb spent $1.3B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does Bristol-Myers Squibb spend on advertising?

2.7% of revenue in fiscal 2025 ($1.3B of $48.2B). The median across the 336 companies tracked is 5.2%.

Is Bristol-Myers Squibb spending more on advertising?

No. Ad spend fell 13.3% in fiscal 2025 from fiscal 2024.

How does Bristol-Myers Squibb rank by advertising spend?

#50 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Bristol-Myers Squibb's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0000014272-26-000004
Company
BRISTOL MYERS SQUIBB CO, CIK 14272, SIC 2834 (Pharmaceutical Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Bristol-Myers Squibb advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/bristol-myers-squibb/advertising-spend/
Download
CSV, all years · CSV, all 336 companies