Home Depot advertising spend, FY2026

Home Depot (HD) reported $1.3B of advertising expense for the fiscal year ended Feb 1, 2026. That is 0.8% of revenue of $165B. Up 8.3% from FY2025.

Ad spend, FY2026
$1.3B
year ended Feb 1, 2026
Change vs prior year
+8.3%
vs FY2025
Share of revenue
0.8%
of $165B revenue
Rank by ad spend
#51
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2016 level ($868M), slower than revenue (1.9x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +16.2% in FY2019; largest cut -21.8% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.8% of revenue, up from 0.7% in FY2021.
  • Home Depot spends more on advertising than 85% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2009 (ended 2009-02-01): $1B FY2010 (ended 2010-01-31): $897M FY2011 (ended 2011-01-30): $864M 2011 FY2012 (ended 2012-01-29): $846M FY2013 (ended 2013-02-03): $831M FY2014 (ended 2014-02-02): $865M 2014 FY2015 (ended 2015-02-01): $884M FY2016 (ended 2016-01-31): $868M FY2017 (ended 2017-01-29): $955M 2017 FY2018 (ended 2018-01-28): $995M FY2019 (ended 2019-02-03): $1.2B FY2020 (ended 2020-02-02): $904M 2020 FY2021 (ended 2021-01-31): $909M FY2022 (ended 2022-01-30): $1B FY2023 (ended 2023-01-29): $1.1B 2023 FY2024 (ended 2024-01-28): $1.1B FY2025 (ended 2025-02-02): $1.2B FY2026 (ended 2026-02-01): $1.3B 2026 $1.3B

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-02-01): 1.4% FY2010 (ended 2010-01-31): 1.4% FY2011 (ended 2011-01-30): 1.3% 2011 FY2012 (ended 2012-01-29): 1.2% FY2013 (ended 2013-02-03): 1.1% FY2014 (ended 2014-02-02): 1.1% 2014 FY2015 (ended 2015-02-01): 1.1% FY2016 (ended 2016-01-31): 1.0% FY2017 (ended 2017-01-29): 1.0% 2017 FY2018 (ended 2018-01-28): 1.0% FY2019 (ended 2019-02-03): 1.1% FY2020 (ended 2020-02-02): 0.8% 2020 FY2021 (ended 2021-01-31): 0.7% FY2022 (ended 2022-01-30): 0.7% FY2023 (ended 2023-01-29): 0.7% 2023 FY2024 (ended 2024-01-28): 0.7% FY2025 (ended 2025-02-02): 0.8% FY2026 (ended 2026-02-01): 0.8% 2026 0.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Feb 1, 2026 $1.3B +8.3% $165B 0.8% AdvertisingExpense 10-K Mar 18, 2026
FY2025 Feb 2, 2025 $1.2B +9.1% $160B 0.8% AdvertisingExpense 10-K Mar 18, 2026
FY2024 Jan 28, 2024 $1.1B 0.0% $153B 0.7% AdvertisingExpense 10-K Mar 18, 2026
FY2023 Jan 29, 2023 $1.1B +10.0% $157B 0.7% AdvertisingExpense 10-K Mar 21, 2025
FY2022 Jan 30, 2022 $1B +10.0% $151B 0.7% AdvertisingExpense 10-K Mar 13, 2024
FY2021 Jan 31, 2021 $909M +0.6% $132B 0.7% AdvertisingExpense 10-K Mar 15, 2023
FY2020 Feb 2, 2020 $904M -21.8% $110B 0.8% AdvertisingExpense 10-K Mar 23, 2022
FY2019 Feb 3, 2019 $1.2B +16.2% $108B 1.1% AdvertisingExpense 10-K Mar 24, 2021
FY2018 Jan 28, 2018 $995M +4.2% $101B 1.0% AdvertisingExpense 10-K Mar 25, 2020
FY2017 Jan 29, 2017 $955M +10.0% $94.6B 1.0% AdvertisingExpense 10-K Mar 28, 2019
FY2016 Jan 31, 2016 $868M -1.8% $88.5B 1.0% AdvertisingExpense 10-K Mar 22, 2018
FY2015 Feb 1, 2015 $884M +2.2% $83.2B 1.1% AdvertisingExpense 10-K Mar 23, 2017
FY2014 Feb 2, 2014 $865M +4.1% $78.8B 1.1% AdvertisingExpense 10-K Mar 24, 2016
FY2013 Feb 3, 2013 $831M -1.8% $74.8B 1.1% AdvertisingExpense 10-K Mar 26, 2015
FY2012 Jan 29, 2012 $846M -2.1% $70.4B 1.2% AdvertisingExpense 10-K Mar 27, 2014
FY2011 Jan 30, 2011 $864M -3.7% $68B 1.3% AdvertisingExpense 10-K Mar 28, 2013
FY2010 Jan 31, 2010 $897M -10.3% $66.2B 1.4% AdvertisingExpense 10-K Mar 22, 2012
FY2009 Feb 1, 2009 $1B n/a $71.3B 1.4% AdvertisingExpense 10-K Mar 24, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Home Depot in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
47 eBay $1.4B 12.6% 0.0% FY2025
48 Adobe $1.4B 5.8% +31.7% FY2025
49 Philip Morris International $1.4B 3.3% +26.8% FY2025
50 Bristol-Myers Squibb $1.3B 2.7% -13.3% FY2025
51 Home Depot $1.3B 0.8% +8.3% FY2026
52 Restaurant Brands International (Burger King) $1.3B 13.7% +1.9% FY2025
53 Take-Two Interactive $1.3B 19.3% +2.6% FY2026

Full ranking of 336 companies · Biggest increases #144 · Lowest ad-to-revenue #25

Questions

How much does Home Depot spend on advertising?

Home Depot spent $1.3B on advertising in fiscal 2026, the year ended Feb 1, 2026, according to its 10-K filed Mar 18, 2026.

What percentage of revenue does Home Depot spend on advertising?

0.8% of revenue in fiscal 2026 ($1.3B of $165B). The median across the 336 companies tracked is 5.2%.

Is Home Depot spending more on advertising?

Yes. Ad spend rose 8.3% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Home Depot rank by advertising spend?

#51 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Home Depot's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Mar 18, 2026
Accession number
0001628280-26-019436
Company
HOME DEPOT, INC., CIK 354950, SIC 5211 (Retail-Lumber & Other Building Materials Dealers)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Home Depot advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/home-depot/advertising-spend/
Download
CSV, all years · CSV, all 336 companies