Adobe advertising spend, FY2025

Adobe (ADBE) reported $1.4B of advertising expense for the fiscal year ended Nov 28, 2025. That is 5.8% of revenue of $23.8B. Up 31.7% from FY2024.

Ad spend, FY2025
$1.4B
year ended Nov 28, 2025
Change vs prior year
+31.7%
vs FY2024
Share of revenue
5.8%
of $23.8B revenue
Rank by ad spend
#48
of 336 companies

Key facts

  • Ad spend is 12x its FY2015 level ($114M), faster than revenue (5.0x).
  • FY2025 is the highest year on file, going back to FY2008.
  • Largest increase +167.9% in FY2020; largest cut -11.0% in FY2013.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 5.8% of revenue, up from 4.6% in FY2020.
  • Adobe spends more on advertising than 86% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.1x the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2008 (ended 2008-11-28): $67.1M FY2009 (ended 2009-11-27): $67M FY2010 (ended 2010-12-03): $65.9M 2010 FY2011 (ended 2011-12-02): $75.1M FY2012 (ended 2012-11-30): $99.4M FY2013 (ended 2013-11-29): $88.5M 2013 FY2014 (ended 2014-11-28): $87.9M FY2015 (ended 2015-11-27): $114M FY2016 (ended 2016-12-02): $136M 2016 FY2017 (ended 2017-12-01): $142M FY2018 (ended 2018-11-30): $174M FY2019 (ended 2019-11-29): $221M 2019 FY2020 (ended 2020-11-27): $592M FY2021 (ended 2021-12-03): $865M FY2022 (ended 2022-12-02): $1B 2022 FY2023 (ended 2023-12-01): $970M FY2024 (ended 2024-11-29): $1B FY2025 (ended 2025-11-28): $1.4B 2025 $1.4B

Ad spend as % of revenue

0% 2% 4% 6% FY2008 (ended 2008-11-28): 1.9% FY2009 (ended 2009-11-27): 2.3% FY2010 (ended 2010-12-03): 1.7% 2010 FY2011 (ended 2011-12-02): 1.8% FY2012 (ended 2012-11-30): 2.3% FY2013 (ended 2013-11-29): 2.2% 2013 FY2014 (ended 2014-11-28): 2.1% FY2015 (ended 2015-11-27): 2.4% FY2016 (ended 2016-12-02): 2.3% 2016 FY2017 (ended 2017-12-01): 1.9% FY2018 (ended 2018-11-30): 1.9% FY2019 (ended 2019-11-29): 2.0% 2019 FY2020 (ended 2020-11-27): 4.6% FY2021 (ended 2021-12-03): 5.5% FY2022 (ended 2022-12-02): 5.9% 2022 FY2023 (ended 2023-12-01): 5.0% FY2024 (ended 2024-11-29): 4.8% FY2025 (ended 2025-11-28): 5.8% 2025 5.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Nov 28, 2025 $1.4B +31.7% $23.8B 5.8% AdvertisingExpense 10-K Jan 15, 2026
FY2024 Nov 29, 2024 $1B +7.2% $21.5B 4.8% AdvertisingExpense 10-K Jan 15, 2026
FY2023 Dec 1, 2023 $970M -6.7% $19.4B 5.0% AdvertisingExpense 10-K Jan 15, 2026
FY2022 Dec 2, 2022 $1B +20.2% $17.6B 5.9% AdvertisingExpense 10-K Jan 13, 2025
FY2021 Dec 3, 2021 $865M +46.1% $15.8B 5.5% AdvertisingExpense 10-K Jan 17, 2024
FY2020 Nov 27, 2020 $592M +167.9% $12.9B 4.6% AdvertisingExpense 10-K Jan 17, 2023
FY2019 Nov 29, 2019 $221M +27.0% $11.2B 2.0% AdvertisingExpense 10-K Jan 21, 2022
FY2018 Nov 30, 2018 $174M +22.8% $9B 1.9% AdvertisingExpense 10-K Jan 15, 2021
FY2017 Dec 1, 2017 $142M +4.3% $7.3B 1.9% AdvertisingExpense 10-K Jan 21, 2020
FY2016 Dec 2, 2016 $136M +19.5% $5.9B 2.3% AdvertisingExpense 10-K Jan 25, 2019
FY2015 Nov 27, 2015 $114M +29.2% $4.8B 2.4% AdvertisingExpense 10-K Jan 22, 2018
FY2014 Nov 28, 2014 $87.9M -0.7% $4.1B 2.1% AdvertisingExpense 10-K Jan 20, 2017
FY2013 Nov 29, 2013 $88.5M -11.0% $4.1B 2.2% AdvertisingExpense 10-K Jan 19, 2016
FY2012 Nov 30, 2012 $99.4M +32.4% $4.4B 2.3% AdvertisingExpense 10-K Jan 20, 2015
FY2011 Dec 2, 2011 $75.1M +14.0% $4.2B 1.8% AdvertisingExpense 10-K Jan 21, 2014
FY2010 Dec 3, 2010 $65.9M -1.6% $3.8B 1.7% AdvertisingExpense 10-K Jan 22, 2013
FY2009 Nov 27, 2009 $67M -0.1% $2.9B 2.3% AdvertisingExpense 10-K Jan 26, 2012
FY2008 Nov 28, 2008 $67.1M n/a $3.6B 1.9% AdvertisingExpense 10-K Jan 27, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Adobe in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
46 Wayfair $1.4B 11.4% -3.2% FY2025
47 eBay $1.4B 12.6% 0.0% FY2025
48 Adobe $1.4B 5.8% +31.7% FY2025
49 Philip Morris International $1.4B 3.3% +26.8% FY2025
50 Bristol-Myers Squibb $1.3B 2.7% -13.3% FY2025
51 Home Depot $1.3B 0.8% +8.3% FY2026
52 Restaurant Brands International (Burger King) $1.3B 13.7% +1.9% FY2025

Full ranking of 336 companies · Biggest increases #47

Questions

How much does Adobe spend on advertising?

Adobe spent $1.4B on advertising in fiscal 2025, the year ended Nov 28, 2025, according to its 10-K filed Jan 15, 2026.

What percentage of revenue does Adobe spend on advertising?

5.8% of revenue in fiscal 2025 ($1.4B of $23.8B). The median across the 336 companies tracked is 5.2%.

Is Adobe spending more on advertising?

Yes. Ad spend rose 31.7% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does Adobe rank by advertising spend?

#48 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Adobe's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jan 15, 2026
Accession number
0000796343-26-000003
Company
ADOBE INC., CIK 796343, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Adobe advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jan 15, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/adobe/advertising-spend/
Download
CSV, all years · CSV, all 336 companies