Restaurant Brands International (Burger King) advertising spend, FY2025

Restaurant Brands International (Burger King) (QSR) reported $1.3B of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.7% of revenue of $9.4B. Up 1.9% from FY2024.

Ad spend, FY2025
$1.3B
year ended Dec 31, 2025
Change vs prior year
+1.9%
vs FY2024
Share of revenue
13.7%
of $9.4B revenue
Rank by ad spend
#52
of 336 companies

Key facts

  • FY2025 is the highest year on file, going back to FY2011.
  • Largest increase +470.8% in FY2015; largest cut -87.2% in FY2012.
  • Ad spend has risen 9 years in a row.
  • Ad spend is 13.7% of revenue, down from 17.5% in FY2020.
  • Restaurant Brands International (Burger King) spends more on advertising than 85% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2011 (ended 2011-12-31): $48.3M 2011 FY2012 (ended 2012-12-31): $6.2M FY2013 (ended 2013-12-31): $6.2M 2013 FY2014 (ended 2014-12-31): $2.4M FY2015 (ended 2015-12-31): $13.7M 2015 FY2016 (ended 2016-12-31): $6M FY2017 (ended 2017-12-31): $7M 2017 FY2018 (ended 2018-12-31): $793M FY2019 (ended 2019-12-31): $865M 2019 FY2020 (ended 2020-12-31): $870M FY2021 (ended 2021-12-31): $962M 2021 FY2022 (ended 2022-12-31): $1B FY2023 (ended 2023-12-31): $1.2B 2023 FY2024 (ended 2024-12-31): $1.3B FY2025 (ended 2025-12-31): $1.3B 2025 $1.3B

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2011 (ended 2011-12-31): n/a 2011 FY2012 (ended 2012-12-31): 0.3% FY2013 (ended 2013-12-31): 0.5% 2013 FY2014 (ended 2014-12-31): 0.2% FY2015 (ended 2015-12-31): 0.3% 2015 FY2016 (ended 2016-12-31): 0.1% FY2017 (ended 2017-12-31): 0.2% 2017 FY2018 (ended 2018-12-31): 14.8% FY2019 (ended 2019-12-31): 15.4% 2019 FY2020 (ended 2020-12-31): 17.5% FY2021 (ended 2021-12-31): 16.8% 2021 FY2022 (ended 2022-12-31): 15.9% FY2023 (ended 2023-12-31): 17.1% 2023 FY2024 (ended 2024-12-31): 15.1% FY2025 (ended 2025-12-31): 13.7% 2025 13.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $1.3B +1.9% $9.4B 13.7% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $1.3B +5.6% $8.4B 15.1% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $1.2B +16.4% $7B 17.1% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $1B +7.3% $6.5B 15.9% AdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $962M +10.6% $5.7B 16.8% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $870M +0.6% $5B 17.5% AdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $865M +9.1% $5.6B 15.4% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $793M +11228.6% $5.4B 14.8% AdvertisingExpense 10-K Feb 23, 2021
FY2017 Dec 31, 2017 $7M +16.7% $4.6B 0.2% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $6M -56.2% $4.1B 0.1% AdvertisingExpense 10-K Feb 22, 2019
FY2015 Dec 31, 2015 $13.7M +470.8% $4.1B 0.3% AdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $2.4M -61.3% $1.2B 0.2% AdvertisingExpense 10-K Feb 17, 2017
FY2013 Dec 31, 2013 $6.2M 0.0% $1.1B 0.5% AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $6.2M -87.2% $2B 0.3% AdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $48.3M n/a n/a n/a AdvertisingExpense 10-K Mar 2, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Restaurant Brands International (Burger King) in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
47 eBay $1.4B 12.6% 0.0% FY2025
48 Adobe $1.4B 5.8% +31.7% FY2025
49 Philip Morris International $1.4B 3.3% +26.8% FY2025
50 Bristol-Myers Squibb $1.3B 2.7% -13.3% FY2025
51 Home Depot $1.3B 0.8% +8.3% FY2026
52 Restaurant Brands International (Burger King) $1.3B 13.7% +1.9% FY2025
53 Take-Two Interactive $1.3B 19.3% +2.6% FY2026

Full ranking of 336 companies · Biggest increases #224 · Up 5+ years in a row #7

Questions

How much does Restaurant Brands International (Burger King) spend on advertising?

Restaurant Brands International (Burger King) spent $1.3B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Restaurant Brands International (Burger King) spend on advertising?

13.7% of revenue in fiscal 2025 ($1.3B of $9.4B). The median across the 336 companies tracked is 5.2%.

Is Restaurant Brands International (Burger King) spending more on advertising?

Yes. Ad spend rose 1.9% in fiscal 2025 from fiscal 2024. It has risen 9 years in a row.

How does Restaurant Brands International (Burger King) rank by advertising spend?

#52 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Restaurant Brands International (Burger King)'s advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001618756-26-000017
Company
Restaurant Brands International Inc., CIK 1618756, SIC 5812 (Retail-Eating Places)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Restaurant Brands International (Burger King) advertising spend, FY2011-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/restaurant-brands-international/advertising-spend/
Download
CSV, all years · CSV, all 336 companies