Take-Two Interactive advertising spend, FY2026

Take-Two Interactive (TTWO) reported $1.3B of advertising expense for the fiscal year ended Mar 31, 2026. That is 19.3% of revenue of $6.7B. Up 2.6% from FY2025.

Ad spend, FY2026
$1.3B
year ended Mar 31, 2026
Change vs prior year
+2.6%
vs FY2025
Share of revenue
19.3%
of $6.7B revenue
Rank by ad spend
#53
of 336 companies

Key facts

  • Ad spend is 14x its FY2016 level ($94.7M), faster than revenue (4.7x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +307.8% in FY2023; largest cut -28.8% in FY2016.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 19.3% of revenue, up from 7.1% in FY2021.
  • Take-Two Interactive spends more on advertising than 84% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.7x the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2009 (ended 2009-10-31): $93.4M FY2010 (ended 2010-03-31): $104M FY2011 (ended 2011-03-31): $115M 2011 FY2012 (ended 2012-03-31): $123M FY2013 (ended 2013-03-31): $185M FY2014 (ended 2014-03-31): $154M 2014 FY2015 (ended 2015-03-31): $133M FY2016 (ended 2016-03-31): $94.7M FY2017 (ended 2017-03-31): $174M 2017 FY2018 (ended 2018-03-31): $141M FY2019 (ended 2019-03-31): $249M FY2020 (ended 2020-03-31): $286M 2020 FY2021 (ended 2021-03-31): $241M FY2022 (ended 2022-03-31): $297M FY2023 (ended 2023-03-31): $1.2B 2023 FY2024 (ended 2024-03-31): $1.1B FY2025 (ended 2025-03-31): $1.3B FY2026 (ended 2026-03-31): $1.3B 2026 $1.3B

Ad spend as % of revenue

0% 10% 20% 30% FY2009 (ended 2009-10-31): 13.3% FY2010 (ended 2010-03-31): 13.6% FY2011 (ended 2011-03-31): 10.1% 2011 FY2012 (ended 2012-03-31): 14.9% FY2013 (ended 2013-03-31): 15.2% FY2014 (ended 2014-03-31): 6.5% 2014 FY2015 (ended 2015-03-31): 12.3% FY2016 (ended 2016-03-31): 6.7% FY2017 (ended 2017-03-31): 9.8% 2017 FY2018 (ended 2018-03-31): 7.8% FY2019 (ended 2019-03-31): 9.3% FY2020 (ended 2020-03-31): 9.2% 2020 FY2021 (ended 2021-03-31): 7.1% FY2022 (ended 2022-03-31): 8.5% FY2023 (ended 2023-03-31): 22.7% 2023 FY2024 (ended 2024-03-31): 21.2% FY2025 (ended 2025-03-31): 22.3% FY2026 (ended 2026-03-31): 19.3% 2026 19.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $1.3B +2.6% $6.7B 19.3% AdvertisingExpense 10-K May 22, 2026
FY2025 Mar 31, 2025 $1.3B +10.7% $5.6B 22.3% AdvertisingExpense 10-K May 22, 2026
FY2024 Mar 31, 2024 $1.1B -6.6% $5.3B 21.2% AdvertisingExpense 10-K May 22, 2026
FY2023 Mar 31, 2023 $1.2B +307.8% $5.3B 22.7% AdvertisingExpense 10-K May 20, 2025
FY2022 Mar 31, 2022 $297M +23.3% $3.5B 8.5% AdvertisingExpense 10-K May 22, 2024
FY2021 Mar 31, 2021 $241M -15.6% $3.4B 7.1% AdvertisingExpense 10-K May 26, 2023
FY2020 Mar 31, 2020 $286M +14.6% $3.1B 9.2% AdvertisingExpense 10-K May 17, 2022
FY2019 Mar 31, 2019 $249M +77.3% $2.7B 9.3% AdvertisingExpense 10-K May 19, 2021
FY2018 Mar 31, 2018 $141M -19.2% $1.8B 7.8% AdvertisingExpense 10-K May 22, 2020
FY2017 Mar 31, 2017 $174M +83.6% $1.8B 9.8% AdvertisingExpense 10-K May 14, 2019
FY2016 Mar 31, 2016 $94.7M -28.8% $1.4B 6.7% AdvertisingExpense 10-K May 17, 2018
FY2015 Mar 31, 2015 $133M -13.5% $1.1B 12.3% AdvertisingExpense 10-K May 24, 2017
FY2014 Mar 31, 2014 $154M -17.0% $2.4B 6.5% AdvertisingExpense 10-K May 19, 2016
FY2013 Mar 31, 2013 $185M +50.6% $1.2B 15.2% AdvertisingExpense 10-K May 22, 2015
FY2012 Mar 31, 2012 $123M +6.8% $826M 14.9% AdvertisingExpense 10-K May 14, 2014
FY2011 Mar 31, 2011 $115M +11.0% $1.1B 10.1% AdvertisingExpense 10-K May 14, 2013
FY2010 Mar 31, 2010 $104M +11.1% $763M 13.6% AdvertisingExpense 10-K May 23, 2012
FY2009 Oct 31, 2009 $93.4M n/a $701M 13.3% AdvertisingExpense 10-K May 23, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Take-Two Interactive in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
47 eBay $1.4B 12.6% 0.0% FY2025
48 Adobe $1.4B 5.8% +31.7% FY2025
49 Philip Morris International $1.4B 3.3% +26.8% FY2025
50 Bristol-Myers Squibb $1.3B 2.7% -13.3% FY2025
51 Home Depot $1.3B 0.8% +8.3% FY2026
52 Restaurant Brands International (Burger King) $1.3B 13.7% +1.9% FY2025
53 Take-Two Interactive $1.3B 19.3% +2.6% FY2026

Full ranking of 336 companies · Biggest increases #209 · Highest ad-to-revenue #38

Questions

How much does Take-Two Interactive spend on advertising?

Take-Two Interactive spent $1.3B on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 22, 2026.

What percentage of revenue does Take-Two Interactive spend on advertising?

19.3% of revenue in fiscal 2026 ($1.3B of $6.7B). The median across the 336 companies tracked is 5.2%.

Is Take-Two Interactive spending more on advertising?

Yes. Ad spend rose 2.6% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Take-Two Interactive rank by advertising spend?

#53 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Take-Two Interactive's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed May 22, 2026
Accession number
0001628280-26-037434
Company
TAKE TWO INTERACTIVE SOFTWARE INC, CIK 946581, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Take-Two Interactive advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/take-two-interactive-software/advertising-spend/
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CSV, all years · CSV, all 336 companies