Six Flags Entertainment advertising spend, FY2025
Six Flags Entertainment (FUN) reported $124M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.0% of revenue of $3.1B. Up 20.5% from FY2024.
Key facts
- Ad spend is 2.7x its FY2022 level ($45.5M), faster than revenue (1.7x).
- FY2025 is the highest year on file, going back to FY2022.
- Largest increase +75.3% in FY2024.
- Ad spend has risen 3 years in a row.
- Six Flags Entertainment spends more on advertising than 11% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $124M | +20.5% | $3.1B | 4.0% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2024 | Dec 31, 2024 | $103M | +75.3% | $2.7B | 3.8% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2023 | Dec 31, 2023 | $58.7M | +29.0% | $1.8B | 3.3% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2022 | Dec 31, 2022 | $45.5M | n/a | $1.8B | 2.5% | AdvertisingExpense | 10-K Mar 3, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Six Flags Entertainment in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 294 | Paycom Software | $126M | 6.1% | +45.4% | FY2025 |
| 295 | ZipRecruiter | $125M | 27.9% | +27.7% | FY2025 |
| 296 | CNH Industrial | $125M | 0.7% | +4.2% | FY2025 |
| 297 | Six Flags Entertainment | $124M | 4.0% | +20.5% | FY2025 |
| 298 | Supernus | $124M | 10.0% | +82.4% | FY2025 |
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
Questions
How much does Six Flags Entertainment spend on advertising?
Six Flags Entertainment spent $124M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.
What percentage of revenue does Six Flags Entertainment spend on advertising?
4.0% of revenue in fiscal 2025 ($124M of $3.1B). The median across the 336 companies tracked is 5.2%.
Is Six Flags Entertainment spending more on advertising?
Yes. Ad spend rose 20.5% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Six Flags Entertainment rank by advertising spend?
#297 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Six Flags Entertainment's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 26, 2026
- Accession number
0001999001-26-000048- Company
- Six Flags Entertainment Corporation/NEW, CIK 1999001, SIC 7900 (Services-Amusement & Recreation Services)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Six Flags Entertainment advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/six-flags-entertainment/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies