Rocket Companies advertising spend, FY2025
Rocket Companies (RKT) reported $1.1B of advertising expense for the fiscal year ended Dec 31, 2025. That is 16.3% of revenue of $6.7B. Up 32.0% from FY2024.
Key facts
- Ad spend is 1.1x its FY2020 level ($950M), faster than revenue (0.4x).
- The highest year on file is FY2021 at $1.2B; FY2025 is 13% below it.
- Largest increase +32.0% in FY2025; largest cut -24.3% in FY2022.
- Ad spend has risen 2 years in a row.
- Ad spend is 16.3% of revenue, up from 6.1% in FY2020.
- Rocket Companies spends more on advertising than 82% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.1x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $1.1B | +32.0% | $6.7B | 16.3% | MarketingAndAdvertisingExpense | 10-K Mar 2, 2026 |
| FY2024 | Dec 31, 2024 | $824M | +11.8% | $5.1B | 16.2% | MarketingAndAdvertisingExpense | 10-K Mar 2, 2026 |
| FY2023 | Dec 31, 2023 | $737M | -22.1% | $3.8B | 19.4% | MarketingAndAdvertisingExpense | 10-K Mar 2, 2026 |
| FY2022 | Dec 31, 2022 | $946M | -24.3% | $5.8B | 16.2% | MarketingAndAdvertisingExpense | 10-K Mar 3, 2025 |
| FY2021 | Dec 31, 2021 | $1.2B | +31.5% | $12.9B | 9.7% | MarketingAndAdvertisingExpense | 10-K Feb 27, 2024 |
| FY2020 | Dec 31, 2020 | $950M | +5.0% | $15.7B | 6.1% | MarketingAndAdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $905M | +3.1% | $5.1B | 17.9% | MarketingAndAdvertisingExpense | 10-K Mar 1, 2022 |
| FY2018 | Dec 31, 2018 | $878M | n/a | $4.2B | 20.9% | MarketingAndAdvertisingExpense | 10-K Mar 24, 2021 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense. Revenue is net of interest expense.
Compared with similar spenders
The 6 companies closest to Rocket Companies in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 57 | DraftKings | $1.1B | 18.6% | +7.2% | FY2025 |
| 58 | Coupang | $1.1B | 3.2% | +16.2% | FY2025 |
| 59 | Molson Coors Beverage | $1.1B | 8.4% | 0.0% | FY2025 |
| 60 | Citigroup | $1.1B | 1.3% | -1.4% | FY2025 |
| 61 | Wells Fargo | $1.1B | 1.3% | +25.9% | FY2025 |
| 62 | Rocket Companies | $1.1B | 16.3% | +32.0% | FY2025 |
| 63 | Kraft Heinz | $1.1B | 4.3% | +4.1% | FY2025 |
Full ranking of 336 companies · Biggest increases #46 · Highest ad-to-revenue #46
Questions
How much does Rocket Companies spend on advertising?
Rocket Companies spent $1.1B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 2, 2026.
What percentage of revenue does Rocket Companies spend on advertising?
16.3% of revenue in fiscal 2025 ($1.1B of $6.7B). The median across the 336 companies tracked is 5.2%.
Is Rocket Companies spending more on advertising?
Yes. Ad spend rose 32.0% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Rocket Companies rank by advertising spend?
#62 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Rocket Companies's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Mar 2, 2026
- Accession number
0001628280-26-013283- Company
- Rocket Companies, Inc., CIK 1805284, SIC 6162 (Mortgage Bankers & Loan Correspondents)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Rocket Companies advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 2, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rocket-companies/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies