Molson Coors Beverage advertising spend, FY2025

Molson Coors Beverage (TAP) reported $1.1B of advertising expense for the fiscal year ended Dec 31, 2025. That is 8.4% of revenue of $13B. Up 0.0% from FY2024.

Ad spend, FY2025
$1.1B
year ended Dec 31, 2025
Change vs prior year
0.0%
vs FY2024
Share of revenue
8.4%
of $13B revenue
Rank by ad spend
#59
of 336 companies

Key facts

  • Ad spend is 2.7x its FY2015 level ($402M).
  • The highest year on file is FY2017 at $1.3B; FY2025 is 15% below it.
  • Largest increase +101.8% in FY2017; largest cut -42.7% in FY2009.
  • Ad spend is 8.4% of revenue, up from 7.7% in FY2020.
  • Molson Coors Beverage spends more on advertising than 83% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.6x the median of 5.2%.

Ad spend by fiscal year

$0 $500M $1B $1.5B FY2008 (ended 2008-12-31): $610M FY2009 (ended 2009-12-31): $349M FY2010 (ended 2010-12-31): $362M 2010 FY2011 (ended 2011-12-31): $399M FY2012 (ended 2012-12-29): $424M FY2013 (ended 2013-12-31): $447M 2013 FY2014 (ended 2014-12-31): $474M FY2015 (ended 2015-12-31): $402M FY2016 (ended 2016-12-31): $644M 2016 FY2017 (ended 2017-12-31): $1.3B FY2018 (ended 2018-12-31): $1.2B FY2019 (ended 2019-12-31): $1.2B 2019 FY2020 (ended 2020-12-31): $900M FY2021 (ended 2021-12-31): $1.1B FY2022 (ended 2022-12-31): $1B 2022 FY2023 (ended 2023-12-31): $1.1B FY2024 (ended 2024-12-31): $1.1B FY2025 (ended 2025-12-31): $1.1B 2025 $1.1B

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2008 (ended 2008-12-31): n/a FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-29): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 9.8% 2016 FY2017 (ended 2017-12-31): 9.7% FY2018 (ended 2018-12-31): 9.0% FY2019 (ended 2019-12-31): 9.2% 2019 FY2020 (ended 2020-12-31): 7.7% FY2021 (ended 2021-12-31): 8.8% FY2022 (ended 2022-12-31): 7.8% 2022 FY2023 (ended 2023-12-31): 7.9% FY2024 (ended 2024-12-31): 8.0% FY2025 (ended 2025-12-31): 8.4% 2025 8.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $1.1B 0.0% $13B 8.4% AdvertisingExpense 10-K Feb 18, 2026
FY2024 Dec 31, 2024 $1.1B 0.0% $13.7B 8.0% AdvertisingExpense 10-K Feb 18, 2026
FY2023 Dec 31, 2023 $1.1B +10.0% $13.9B 7.9% AdvertisingExpense 10-K Feb 18, 2026
FY2022 Dec 31, 2022 $1B -9.1% $12.8B 7.8% AdvertisingExpense 10-K Feb 18, 2025
FY2021 Dec 31, 2021 $1.1B +22.2% $12.4B 8.8% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $900M -25.0% $11.7B 7.7% AdvertisingExpense 10-K Feb 21, 2023
FY2019 Dec 31, 2019 $1.2B 0.0% $13B 9.2% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $1.2B -7.7% $13.3B 9.0% AdvertisingExpense 10-K Feb 11, 2021
FY2017 Dec 31, 2017 $1.3B +101.8% $13.5B 9.7% AdvertisingExpense 10-K Feb 12, 2020
FY2016 Dec 31, 2016 $644M +60.4% $6.6B 9.8% AdvertisingExpense 10-K Feb 12, 2019
FY2015 Dec 31, 2015 $402M -15.3% n/a n/a AdvertisingExpense 10-K Feb 14, 2018
FY2014 Dec 31, 2014 $474M +6.0% n/a n/a AdvertisingExpense 10-K Feb 14, 2017
FY2013 Dec 31, 2013 $447M +5.5% n/a n/a AdvertisingExpense 10-K Feb 11, 2016
FY2012 Dec 29, 2012 $424M +6.2% n/a n/a AdvertisingExpense 10-K Feb 12, 2015
FY2011 Dec 31, 2011 $399M +10.3% n/a n/a AdvertisingExpense 10-K Feb 14, 2014
FY2010 Dec 31, 2010 $362M +3.5% n/a n/a AdvertisingExpense 10-K Feb 22, 2011
FY2009 Dec 31, 2009 $349M -42.7% n/a n/a AdvertisingExpense 10-K Feb 22, 2011
FY2008 Dec 31, 2008 $610M n/a n/a n/a AdvertisingExpense 10-K Feb 22, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Molson Coors Beverage in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
57 DraftKings $1.1B 18.6% +7.2% FY2025
58 Coupang $1.1B 3.2% +16.2% FY2025
59 Molson Coors Beverage $1.1B 8.4% 0.0% FY2025
60 Citigroup $1.1B 1.3% -1.4% FY2025
61 Wells Fargo $1.1B 1.3% +25.9% FY2025
62 Rocket Companies $1.1B 16.3% +32.0% FY2025
63 Kraft Heinz $1.1B 4.3% +4.1% FY2025

Full ranking of 336 companies

Questions

How much does Molson Coors Beverage spend on advertising?

Molson Coors Beverage spent $1.1B on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.

What percentage of revenue does Molson Coors Beverage spend on advertising?

8.4% of revenue in fiscal 2025 ($1.1B of $13B). The median across the 336 companies tracked is 5.2%.

Is Molson Coors Beverage spending more on advertising?

Yes. Ad spend rose 0.0% in fiscal 2025 from fiscal 2024.

How does Molson Coors Beverage rank by advertising spend?

#59 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Molson Coors Beverage's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 18, 2026
Accession number
0000024545-26-000006
Company
MOLSON COORS BEVERAGE CO, CIK 24545, SIC 2082 (Malt Beverages)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Molson Coors Beverage advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/molson-coors-beverage/advertising-spend/
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CSV, all years · CSV, all 336 companies