Angi advertising spend, FY2025
Angi (ANGI) reported $334M of advertising expense for the fiscal year ended Dec 31, 2025. That is 32.4% of revenue of $1B. Up 0.2% from FY2024.
Key facts
- Ad spend is 2.3x its FY2015 level ($145M), slower than revenue (2.9x).
- The highest year on file is FY2022 at $558M; FY2025 is 40% below it.
- Largest increase +44.7% in FY2019; largest cut -27.4% in FY2024.
- Ad spend is 32.4% of revenue, down from 33.2% in FY2020.
- Angi spends more on advertising than 52% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 6.2x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $334M | +0.2% | $1B | 32.4% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2024 | Dec 31, 2024 | $333M | -27.4% | $1.2B | 28.1% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2023 | Dec 31, 2023 | $459M | -17.7% | $1.4B | 33.8% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2022 | Dec 31, 2022 | $558M | +0.8% | $1.8B | 31.6% | AdvertisingExpense | 10-K Feb 28, 2025 |
| FY2021 | Dec 31, 2021 | $554M | +13.6% | $1.6B | 34.2% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $488M | +0.7% | $1.5B | 33.2% | AdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $484M | +44.7% | $1.3B | 36.5% | AdvertisingExpense | 10-K Mar 1, 2022 |
| FY2018 | Dec 31, 2018 | $335M | +18.6% | $1.1B | 29.6% | AdvertisingExpense | 10-K Feb 16, 2021 |
| FY2017 | Dec 31, 2017 | $282M | +43.4% | $736M | 38.3% | AdvertisingExpense | 10-K Feb 28, 2020 |
| FY2016 | Dec 31, 2016 | $197M | +35.4% | $499M | 39.4% | AdvertisingExpense | 10-K Mar 1, 2019 |
| FY2015 | Dec 31, 2015 | $145M | n/a | $361M | 40.3% | AdvertisingExpense | 10-K Mar 14, 2018 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Angi in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 159 | ServiceNow | $348M | 2.6% | +18.0% | FY2025 |
| 160 | $338M | 19.2% | +5.7% | FY2025 | |
| 161 | Angi | $334M | 32.4% | +0.2% | FY2025 |
| 162 | Southwest Airlines | $332M | 1.2% | -4.0% | FY2025 |
| 163 | People Inc. | $328M | 13.7% | +3.3% | FY2025 |
| 164 | Celsius | $319M | 12.7% | +43.9% | FY2025 |
| 165 | Hasbro | $317M | 5.9% | -0.8% | FY2025 |
Full ranking of 336 companies · Biggest increases #236 · Highest ad-to-revenue #10
Questions
How much does Angi spend on advertising?
Angi spent $334M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.
What percentage of revenue does Angi spend on advertising?
32.4% of revenue in fiscal 2025 ($334M of $1B). The median across the 336 companies tracked is 5.2%.
Is Angi spending more on advertising?
Yes. Ad spend rose 0.2% in fiscal 2025 from fiscal 2024.
How does Angi rank by advertising spend?
#161 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Angi's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 20, 2026
- Accession number
0001705110-26-000011- Company
- Angi Inc., CIK 1705110, SIC 7310 (Services-Advertising)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Angi advertising spend, FY2015-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/angi/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies