People Inc. advertising spend, FY2025
People Inc. (PPLI) reported $328M of advertising expense for the fiscal year ended Dec 31, 2025. That is 13.7% of revenue of $2.4B. Up 3.3% from FY2024.
Key facts
- Ad spend is 59% below its FY2020 level ($797M); revenue is 13% lower.
- The highest year on file is FY2022 at $1B; FY2025 is 67% below it.
- Largest increase +14.0% in FY2022; largest cut -60.4% in FY2023.
- Ad spend is 13.7% of revenue, down from 28.8% in FY2020.
- People Inc. spends more on advertising than 52% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.6x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $328M | +3.3% | $2.4B | 13.7% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2024 | Dec 31, 2024 | $317M | -19.9% | $2.6B | 12.1% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2023 | Dec 31, 2023 | $396M | -60.4% | $4.4B | 9.1% | AdvertisingExpense | 10-K Feb 20, 2026 |
| FY2022 | Dec 31, 2022 | $1B | +14.0% | $5.2B | 19.1% | AdvertisingExpense | 10-K Feb 28, 2025 |
| FY2021 | Dec 31, 2021 | $877M | +10.1% | $3.7B | 23.7% | AdvertisingExpense | 10-K Feb 29, 2024 |
| FY2020 | Dec 31, 2020 | $797M | +0.2% | $2.8B | 28.8% | AdvertisingExpense | 10-K Mar 1, 2023 |
| FY2019 | Dec 31, 2019 | $795M | -0.4% | $2.5B | 31.7% | AdvertisingExpense | 10-K Mar 1, 2022 |
| FY2018 | Dec 31, 2018 | $798M | n/a | $2.5B | 31.5% | AdvertisingExpense | 10-K Feb 17, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to People Inc. in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 160 | $338M | 19.2% | +5.7% | FY2025 | |
| 161 | Angi | $334M | 32.4% | +0.2% | FY2025 |
| 162 | Southwest Airlines | $332M | 1.2% | -4.0% | FY2025 |
| 163 | People Inc. | $328M | 13.7% | +3.3% | FY2025 |
| 164 | Celsius | $319M | 12.7% | +43.9% | FY2025 |
| 165 | Hasbro | $317M | 5.9% | -0.8% | FY2025 |
| 166 | Elanco Animal Health | $314M | 6.7% | +33.1% | FY2025 |
Questions
How much does People Inc. spend on advertising?
People Inc. spent $328M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.
What percentage of revenue does People Inc. spend on advertising?
13.7% of revenue in fiscal 2025 ($328M of $2.4B). The median across the 336 companies tracked is 5.2%.
Is People Inc. spending more on advertising?
Yes. Ad spend rose 3.3% in fiscal 2025 from fiscal 2024.
How does People Inc. rank by advertising spend?
#163 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does People Inc.'s advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 20, 2026
- Accession number
0001628280-26-009997- Company
- People Inc, CIK 1800227, SIC 7370 (Services-Computer Programming, Data Processing, Etc.)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- People Inc. advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/people/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies