Elanco Animal Health advertising spend, FY2025
Elanco Animal Health (ELAN) reported $314M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.7% of revenue of $4.7B. Up 33.1% from FY2024.
Key facts
- Ad spend is 1.3x its FY2021 level ($248M), faster than revenue (1.0x).
- FY2025 is the highest year on file, going back to FY2021.
- Largest increase +33.1% in FY2025; largest cut -19.0% in FY2022.
- Ad spend has risen 3 years in a row.
- Elanco Animal Health spends more on advertising than 51% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $314M | +33.1% | $4.7B | 6.7% | MarketingAndAdvertisingExpense | 10-K Feb 24, 2026 |
| FY2024 | Dec 31, 2024 | $236M | +14.0% | $4.4B | 5.3% | MarketingAndAdvertisingExpense | 10-K Feb 24, 2026 |
| FY2023 | Dec 31, 2023 | $207M | +3.0% | $4.4B | 4.7% | MarketingAndAdvertisingExpense | 10-K Feb 24, 2026 |
| FY2022 | Dec 31, 2022 | $201M | -19.0% | $4.4B | 4.6% | MarketingAndAdvertisingExpense | 10-K Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $248M | n/a | $4.8B | 5.2% | MarketingAndAdvertisingExpense | 10-K Feb 26, 2024 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Elanco Animal Health in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 163 | People Inc. | $328M | 13.7% | +3.3% | FY2025 |
| 164 | Celsius | $319M | 12.7% | +43.9% | FY2025 |
| 165 | Hasbro | $317M | 5.9% | -0.8% | FY2025 |
| 166 | Elanco Animal Health | $314M | 6.7% | +33.1% | FY2025 |
| 167 | Teva Pharmaceutical | $309M | 1.8% | +19.3% | FY2025 |
| 168 | Abercrombie & Fitch | $308M | 5.9% | +13.9% | FY2026 |
| 169 | Zoetis | $308M | 3.3% | +2.0% | FY2025 |
Questions
How much does Elanco Animal Health spend on advertising?
Elanco Animal Health spent $314M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.
What percentage of revenue does Elanco Animal Health spend on advertising?
6.7% of revenue in fiscal 2025 ($314M of $4.7B). The median across the 336 companies tracked is 5.2%.
Is Elanco Animal Health spending more on advertising?
Yes. Ad spend rose 33.1% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Elanco Animal Health rank by advertising spend?
#166 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Elanco Animal Health's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Feb 24, 2026
- Accession number
0001739104-26-000012- Company
- Elanco Animal Health Inc, CIK 1739104, SIC 2834 (Pharmaceutical Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Elanco Animal Health advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/elanco-animal-health/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies