Oddity Tech advertising spend, FY2025
Oddity Tech (ODD) reported $246M of advertising expense for the fiscal year ended Dec 31, 2025. That is 30.3% of revenue of $810M. Up 49.5% from FY2024.
Key facts
- Ad spend is 3.9x its FY2021 level ($63.8M), faster than revenue (3.6x).
- FY2025 is the highest year on file, going back to FY2021.
- Largest increase +49.5% in FY2025.
- Ad spend has risen 4 years in a row.
- Oddity Tech spends more on advertising than 42% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 5.8x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $246M | +49.5% | $810M | 30.3% | AdvertisingExpense | 20-F Mar 17, 2026 |
| FY2024 | Dec 31, 2024 | $164M | +30.8% | $647M | 25.4% | AdvertisingExpense | 20-F Mar 17, 2026 |
| FY2023 | Dec 31, 2023 | $126M | +36.5% | $509M | 24.7% | AdvertisingExpense | 20-F Mar 17, 2026 |
| FY2022 | Dec 31, 2022 | $92M | +44.3% | $325M | 28.4% | AdvertisingExpense | 20-F Feb 25, 2025 |
| FY2021 | Dec 31, 2021 | $63.8M | n/a | $223M | 28.7% | AdvertisingExpense | 20-F Mar 6, 2024 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Oddity Tech in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 192 | S&P Global | $252M | 1.6% | +10.0% | FY2025 |
| 193 | American Eagle Outfitters | $251M | 4.5% | +21.8% | FY2026 |
| 194 | United Airlines | $250M | 0.4% | +6.4% | FY2025 |
| 195 | Oddity Tech | $246M | 30.3% | +49.5% | FY2025 |
| 196 | Wix.com | $244M | 12.2% | +38.8% | FY2025 |
| 197 | Jack in the Box | $244M | 16.6% | -6.0% | FY2025 |
| 198 | Organon | $240M | 3.9% | +16.5% | FY2025 |
Full ranking of 336 companies · Biggest increases #23 · Highest ad-to-revenue #13
Questions
How much does Oddity Tech spend on advertising?
Oddity Tech spent $246M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Mar 17, 2026.
What percentage of revenue does Oddity Tech spend on advertising?
30.3% of revenue in fiscal 2025 ($246M of $810M). The median across the 336 companies tracked is 5.2%.
Is Oddity Tech spending more on advertising?
Yes. Ad spend rose 49.5% in fiscal 2025 from fiscal 2024. It has risen 4 years in a row.
How does Oddity Tech rank by advertising spend?
#195 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Oddity Tech's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2025, filed Mar 17, 2026
- Accession number
0001104659-26-029490- Company
- Oddity Tech Ltd, CIK 1907085, SIC 2844 (Perfumes, Cosmetics & Other Toilet Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Oddity Tech advertising spend, FY2021-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Mar 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/oddity-tech/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies